Director of Strategic Partner Engagement, Crunchyroll
$144-180k
Offers performance bonus earning potential, paid annually
Streaming service for anime and manga
Posted today
Streaming service for anime and manga
1001+ employees
Posted today
$144-180k
Offers performance bonus earning potential, paid annually
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- 7+ years of experience in strategy and planning and/or business development
- Deep experience in anime committee models and financing structures
- Expertise in storytelling and partner engagement in media and entertainment
- Analytical mindset with comfort using data and insights to craft narratives
- Experience creating internal and external executive facing decks and partner communications with professional polish
- Accomplished in coordinating stakeholders across teams and time zones
- MBA preferred
What the job involves
- You will define how Crunchyroll shows up to the outside world - crafting narratives, strategic positions, and content for our licensor and partners ecosystem
- You'll help shape how we position Crunchyroll's best-in-class capabilities and guide external communications around new developments and title performance
- You'll also help steer key engagement moments throughout the year, and monitor partner and competitive developments within the anime space
- Lead the creation of executive facing materials, positioning documents, and partner communications
- Synthesize industry trends and competitive developments to inform content strategy and planning
- Develop frameworks that guide how Crunchyroll communicates research and insights to creative partners
- Drive cross-functional coordination around key partner engagement touchpoints and strategic programs
- In the role of Director of Strategic Partner Engagement, you will report to the VP of Content Strategy & Development
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Lucerne - Higuera, Culver City, CA
Leadership
Kun Gao
(Co-Founder)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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