Senior Product Manager, Mode Mobile
Growth, NGL
User rewarding software solution
Job no longer available
User rewarding software solution
21-100 employees
Job no longer available
21-100 employees
Company mission
To enable budget-conscious consumers to earn additional income from their everyday habits.
Role
Who you are
- 5–8+ years of experience in Growth Product, Monetization, or Lifecycle Product roles within consumer mobile apps, with clear ownership of revenue and growth outcomes
- Direct ownership of core metrics such as ARPDAU, ARPU, LTV, conversion rate, retention, and payback
- Experience scaling subscription and hybrid monetization models, including subscriptions and one-time purchases
- Experience owning pricing strategy, paywalls, onboarding optimization, and revenue performance by cohort
- Strong data fluency, including cohort analysis, funnel diagnostics, and payback modeling
- Proven track record running high-velocity A/B testing and maintaining a structured experimentation backlog
- Demonstrated success improving acquisition, activation, monetization, and retention through measurable experimentation
- Experience partnering closely with Engineering to ship growth and monetization features end-to-end
- Experience working cross-functionally with UA, Monetization, Design, and Data teams
- Comfort operating as the accountable owner of revenue impact
- A systems mindset that prioritizes measurable outcomes over feature output
- Ability to move quickly, make decisions with imperfect information, and balance aggressive growth optimization with protecting product integrity and viral mechanics
- Experience in creator-driven or social products preferred
- Experience optimizing K-Factor and viral loops preferred
- Experience working with Snap, Instagram, or TikTok acquisition funnels preferred
- Alignment with our core values:
- Accountable: You take ownership of your responsibilities, demonstrating trustworthiness and self-discipline. You are consistent in your work, transparent in your actions, and communicate effectively. You follow through on commitments and strive for continuous improvement
- Action-driven: Identify what is most important, agree on scope, execute in a timely manner, and drive the greatest impact. You take initiative, roll up your sleeves, and get things done
- Caring: You genuinely care about yourself and others, our business and craft, our mission and vision, and are passionate in heart and mind. You understand the importance of our team and strive to create a positive, supportive work environment
- Curious: You focus on the ‘why,’ learn and expand your knowledge, explore new ideas, and generally make things better. You're a lifelong learner with a thirst for knowledge and a constant desire to improve
- Thorough: Your work is thoughtful, impactful, timely, accurate, and complete. You pay attention to detail, are meticulous, and ensure quality work and compliance
What the job involves
- You’ll be joining NGL (“Not Gonna Lie”), one of the most viral social apps in recent years, with 144M+ monthly users across web and mobile. NGL provides a safe, curious, and authentic space for people to connect through anonymous messaging and self-expression
- Now part of Mode Mobile’s portfolio, NGL is entering its next phase of explosive growth, including expanded monetization, creative experimentation, and scaled user acquisition initiatives
- Own and scale NGL’s revenue, funnels, and lifecycle growth by turning traffic into durable, monetizable user behavior. You will run growth as a system…from acquisition through retention…while protecting the viral mechanics that make NGL work
- This role is measured in metrics shipped, not features shipped
- This role reports directly to the General Manager - NGL and operates as the single-threaded owner of growth and monetization for the product. You will work cross-functionally with Monetization, Paid UA, Engineering, Design, and Data, and you will own feature rollout end-to-end in partnership with Engineering
- You own all product-led revenue systems:
- Subscription pricing, tiers, and trials
- Optimize onboarding and paywall timing by traffic source
- One-time purchases (reveals, hints, boosts)
- Paywall timing, copy, UX, and placement
- Revenue per active user (ARPDAU / ARPU)
- Monetization performance by cohort (influencer, paid UA, organic)
- Extensive collaboration with Monetization Team by translating revenue strategy into shipped product features
- You are accountable for revenue lift without growth decay
- NGL is creator-driven. You own:
- Influencer onboarding flows
- Creator-specific product surfaces and incentives
- Conversion paths from influencer posts → installs → paid actions
- Monetization differences by creator tier and audience quality
- Feedback loops that increase creator posting frequency and retention
- Partnerships source creators. Product owns the funnel
- You own the full lifecycle:
- Entry (Snap, IG, TikTok, deep links)
- First-session experience and activation
- Message reveal mechanics and engagement triggers
- Re-engagement loops (notifications, prompts, scarcity)
- Conversion to paid
- Design funnels that improve LTV and payback
- Retention, churn reduction, and win-back flows
- You are expected to know where every drop-off lives
- Experimentation & Growth Velocity
- Maintain a prioritized growth experiment backlog
- Run continuous A/B tests across onboarding, pricing, and UX
- Test influencer-specific monetization strategies
- Kill underperforming ideas quickly
- Scale winners aggressively
- K-Factor Optimization
- Speed and learning rate matter more than perfection
- You own feature execution end-to-end:
- Write clear PRDs tied to growth and revenue outcomes
- Prioritize engineering work based on expected impact
- Partner with engineering to ship experiments quickly
- Own rollout plans, gating, and ramp strategies
- Monitor post-launch performance and iterate fast
- You ship, measure, and refine. No throw-it-over-the-wall handoffs
- Build and maintain clear growth dashboards
- Report weekly to the NGL GM on:
- Revenue performance
- Funnel metrics
- Experiment results
- Key risks and opportunities
- Provide data-backed recommendations for roadmap and spend decisions
- The GM should never be surprised by the numbers
- Success in This Role Means:
- You are directly accountable for:
- Paid conversion rate
- ARPU / LTV
- D7 / D30 retention
- Revenue by acquisition source
- LTV / CAC and payback period
- Experiment velocity
Our take
Mode Mobile delivers a pioneering approach to gamification in its flagship product, Mode Earn Phone, as well as its rewards-based Mode Earn App. Customers can acquire this smartphone at a budget-friendly price point, allowing them to utilize it as they would any other mobile device while also offering the potential to earn upwards of $1,000 annually through various interactive methods.
In a digital environment increasingly saturated with gamified applications, Mode Mobile has set itself apart by applying this concept to an entire mobile device. Since its inception in 2020, the company has rapidly attracted a substantial user base, numbering in the millions. The trajectory of its user base growth is closely watched, as it presents a groundbreaking shift in the way mobile devices are used and valued.
While Mode Mobile's strategy may raise eyebrows due to its potential to further increase mobile device usage and data entry, proponents argue that given the extensive time users spend on their devices and the wealth of data generated, it's a logical step to leverage these activities for financial gain. With a strong start, Mode Mobile can gear up to expand its team and introduce additional products, setting sights on disrupting the entire mobile market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-26% employee growth in 12 months
Company
Funding (1 round)
May 2025
$1m
EARLY VC
Total funding: $1m
Company benefits
- We are a 100% remote-first, global company
- We offer generous perks & benefits to team members
- Participation in the Company's equity and token plan (for full-time team members)
- We provide individual bonuses in accordance with our Company Bonus Program
- Work with energetic, passionate, and results-driven people
- Celebrate team members' personal & work milestones
- Remote social activities, including virtual coffee buddies
- Bonus.ly - we use Bonusly as a way to recognize and reward team members for their hard work and commitment
- Weekly Wednesday Get Stuff Done Days (No Meetings)
- Open PTO and generous Company Holidays (for full-time team members)
- 10 annual Wellness Fridays
Company HQ
Near North, Chicago, IL
Leadership
Dan Novaes
(Co-Founder & CEO)Co-founded and was CEO of app solutions company MobileX Labs, as well as Nativ Mobile, a mobile app and game builder that powers the Mobile Earn Rewards app. Contributor to Forbes, Inc., and Entrepreneur Media.
Kiran Panesar
(Co-Founder & CTO)Product & Engineering Specialist. Co-founded MobileX Labs and Native Mobile with Dan Novaes.
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