Marketing Operations Manager, Podium

• If you are a Marketo expert, fluent in Salesforce, and passionate about enabling marketing through data and automation, this role is for you!
• 3+ years hands-on experience with Marketo and Salesforce (required), including designing end-to-end lead lifecycle and campaign operations
• Deep understanding of B2B SaaS marketing funnels, including the relationship between MQLs, pipeline, and revenue
• Strong experience with lead management, routing logic, scoring models, and funnel analytics
• Demonstrated ability to operationalize complex marketing strategies through scalable systems and processes
• Analytical mindset with the ability to turn data into actionable insights; experience with reporting tools like Sigma, Tableau, or similar is a plus
• Proven success working cross-functionally with Sales, SDR, and Marketing teams
• Strong project management and prioritization skills in a fast-paced, high-growth environment
• Excellent written and verbal communication skills; able to distill complexity for non-technical stakeholders
• If you’re passionate about building efficient, scalable marketing systems and driving performance with data, we’d love to meet you

Desirable

• This is a high-impact opportunity for a Marketo expert to take full ownership of our marketing automation platform and directly influence our growth strategy
• Reporting into Revenue Operations, this role is responsible for building and managing the infrastructure that powers our demand generation, lifecycle, and campaign execution strategies
• You’ll partner closely with Marketing, Sales, and RevOps leaders to ensure marketing systems are seamlessly integrated, data flows are reliable and actionable, and performance is continuously optimized
• This is a high-impact role that combines tactical execution with strategic input on how to drive growth across the funnel
• Become the architect of our customer journey by owning and optimizing our marketing automation platform (Marketo), including lead lifecycle, nurture programs, scoring, routing, and integration with Salesforce
• Manage lead flow across the funnel, ensuring accurate tracking of MQLs, SALs, SQLs, and Closed-Won opportunities, and collaborate with Sales Ops on routing rules and SLAs
• Build scalable program templates, email and landing page assets, and tokens to enable efficient campaign execution across marketing teams
• Monitor and troubleshoot syncs between Marketo and Salesforce; proactively identify and resolve data integrity issues
• Support campaign execution by managing campaign setup, QA, and launch processes in coordination with marketing team members
• Be the data-driven voice in the room, partnering with marketing and analytics teams to guide the development of dashboards and reports that track performance, attribution, funnel conversion, and ROI
• Champion best practices for database hygiene, segmentation, compliance (GDPR, CAN-SPAM, TCPA), and naming/taxonomy conventions
• Identify opportunities for automation and personalization, including the use of AI to enhance targeting, content delivery, and funnel velocity
• Lead or support Martech projects including tool evaluations, integrations, and implementation of new capabilities