Senior Marketing Manager, Univers
Europe
Comprehensive decarbonization system
Be an early applicant
Comprehensive decarbonization system
201-500 employees
Be an early applicant
201-500 employees
Company mission
To help the world’s leading businesses get the world to net zero - and what comes after it.
Role
Who you are
- Bachelor Degree in Business/Marketing or equivalent
- 8-10 years’ marketing experience, including exposure to well-established global brands and decarbonization topics
- Strong operational execution capabilities
- Deep understanding of B2B marketing with clear ability to demonstrate marketing growth in the region
- Exceptionally strong written and verbal communication skills
- Experience managing budgets, managing spend and ROI
- Analytically grounded and able to use metrics-driven thought process in service of strategy and prioritization
- Adept at marketing automation (Digital Marketing preferred but not necessary)
- Data-driven and obsessed with monitoring pipelines and spend
What the job involves
- This role will partner the business to drive field and campaign marketing and demand generation
- You will be measured on your effectiveness in creating brand awareness and generating pipeline for the business, working with sales, product, pre-sales and marketing teams
- This position reports to Univers’ Vice President, Marketing & Communications (based in Singapore)
- As a key member of the marketing organization, you will play a central role in the growth of our business in Europe with new and accelerated pipeline
- You will engage regularly with the executive team across the GTM (Go-To-Market), Product, Services, Pre-sales functions as well as align with the internal marketing team to drive key programs out to the market
- You will have overall responsibility for the European field marketing as well as managing the execution of the plans
- Demonstrate understanding of European marketing trends, sustainability and software technology
- Develop and own a strong marketing plan against the business pipeline goals to drive demand generation programs into the market
- To build relationships on key platforms and associations across Europe
- Jointly identify key accounts with GTM and develop account-based marketing to support the growth of these accounts
- Jointly build, adopt and localize global campaigns to ensure relevance for the local market
- Configure and build campaign strategy via Marketo for leads scoring and segmentation
- Constant A/B testing of campaigns
- Develop inside marketing qualification capabilities (inbound and outbound) through working with the Sales Development Representatives
- Represent Europe marketing in weekly, monthly and quarterly business and marketing reviews
- Maintain database and leverage data for performance tracking
- Manage budgets for Europe marketing – manage spend and ROI
- Manage campaign spend and effective vendor management to constantly innovate and bring best practice programs out to the market
- Build and manage customer use cases
- You will have strong collaboration with the Go-to-Market, Services, Pre-sales and Solution Architects, Product Management, Sales Development and the Marketing team
- You will collaborate closely with global programs and operations to ensure that business objectives are met
- You will also engage regularly with customers, partners and association leaders to help extend your knowledge and the impact of our market leadership in the downstream business
Salary benchmarks
Our take
Univers (formerly known as Envision Digital) is one of the leading renewable energy management companies in the world. Utilizing tech solutions to the global climate crisis, it has become a partner for over 500 mid to large-scale companies wanting to reduce their carbon footprint - including the likes of Microsoft, Starbucks, and HSBC.
The company delivers a large suite of products that focus on all digital sides of carbon reduction. This includes renewable hardware maintenance, e-mobility charging, and consumption monitoring among other capabilities. Together, the suite enables accurate measuring of environmental impact through connected devices, and allows for actionable insights to be gained from this data, empowering users to make meaningful changes.
With 20 million devices connected, and over 560GW of renewable energy under management, Univers is certainly established in the space. As the demand for its solutions no doubt rises in the coming years, it should find even more space to grow - headed towards its ambitions to support the net zero future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Glassdoor (3.9)
Company
Funding (1 round)
Jun 2022
$210m
SERIES A
Total funding: $210m
Company HQ
HarbourFront, Singapura
Articles
Leadership
Lei Zhang
(CEO)Graduated from the London School of Economics and worked for Total and Barclays Capital in London before returning to China to establish Univers (formerly Envision). Currently appointed into IEA’s "Our Energy Future", the Global Commission on people-centered Clean Energy Transitions. Was also named as one of the “Top 10 Sino US Innovators of the Year” by Forbes China.
Share this job