Demand Generation Manager, Foodsteps

£50-60k

Google Analytics

Hubspot

Mid and Senior level

London

2-3 days a week in office (Whitechapel, London)

Environmental footprint labels for the food industry

Job no longer available

Environmental footprint labels for the food industry

21-100 employees

B2BSustainabilityFoodAgricultureEnvironmental

Job no longer available

£50-60k

Google Analytics

Hubspot

Mid and Senior level

London

2-3 days a week in office (Whitechapel, London)

21-100 employees

B2BSustainabilityFoodAgricultureEnvironmental

Company mission

To empower the food industry to accelerate its journey to net zero.

Job

Company

Role

Who you are

3-5 years experience working in B2B digital marketing in a startup environment
Clear written and verbal communication are essential, in addition to meticulous project management
Proficiency of Hubspot, LinkedIn Ads and Google Analytics
Growth mindset, positive attitude and curiosity!
Passion for Climate-tech and the potential it brings

What the job involves

We’re looking for our founding Demand Generation Manager to join our mission-driven team
You’ll be responsible for driving our inbound engine and managing a variety of activities to attract leads and achieve pipeline targets
You’ll be a key partner to our founder, sales, and customer success teams, responsible for building strong relationships rooted in trust, collaboration, and accountability
Strategy: You’ll partner with the Sales team to set quarterly targets and then build data-driven multi-channel plans to achieve these targets
Execution: You’ll build and nurture strong relationships with internal and external stakeholders to effectively execute various lead-generating activities, such as:
End-to-end management of events (owned, external and webinars)
Managing PPC campaigns (LinkedIn Ads, Google Ads) & experimenting with digital campaign sponsorships
Developing targeted email campaigns (including our newsletter)
Building high-performing landing pages
Operations & Reporting: You’ll be responsible for marketing operations and will have ownership of our marketing automation tools to manage email lists, ensure workflows are correctly set up, and measure campaign activity. You’ll be expected to identify insights from the data to improve what’s working and learn from what’s not. You’ll also be responsible for setting and tracking budgets

Salary benchmarks

Our take

Food systems are responsible for over 30% of global greenhouse gas emissions. So it is crucial the industry addresses its environmental impact. Foodsteps is a food sustainability start-up that aims to allow food businesses to measure, reduce and communicate their environmental impact.

Foodsteps has developed a database that contains the environmental impact of more than 1,000 ingredients. Leveraging this, the company helps both brands and food service providers to calculate and communicate the footprint of menus and products.

The company's long-term goal is to make sustainability an easy choice for food businesses. To this end, its platform also enables companies to monitor reductions in emissions, set targets and print their own environmental labels. In 2024, Foodsteps was acquired by Registrar Corp, which sees it gain access to a global market of over 32,000 companies - a great chance to broaden its reach

Kirsty

Company Specialist at Welcome to the Jungle

Company

Funding (1 round)

May 2022

$4.1m

SEED

Total funding: $4.1m

Company HQ

London, UK

Leadership

Anya Doherty

(Founder & Managing Director)

Earned a BA in Natural Sciences from the University of Cambridge. Previously Co-Founder at Youngwilders for 2 years.

Share this job