Demand Generation Manager, Foodsteps

£50-60k

Google Analytics

Hubspot

Mid and Senior level

London

2-3 days a week in office (Whitechapel, London)

Environmental footprint labels for the food industry

Open for applications

Environmental footprint labels for the food industry

1-20 employees

B2BSustainabilityFoodAgricultureEnvironmental

Open for applications

£50-60k

Google Analytics

Hubspot

Mid and Senior level

London

2-3 days a week in office (Whitechapel, London)

1-20 employees

B2BSustainabilityFoodAgricultureEnvironmental

Company mission

Foodsteps' mission is to track the environmental foodprint of food from farm to fork.

Job

Company

Role

Who you are

3-5 years experience working in B2B digital marketing in a startup environment
Clear written and verbal communication are essential, in addition to meticulous project management
Proficiency of Hubspot, LinkedIn Ads and Google Analytics
Growth mindset, positive attitude and curiosity!
Passion for Climate-tech and the potential it brings

What the job involves

We’re looking for our founding Demand Generation Manager to join our mission-driven team
You’ll be responsible for driving our inbound engine and managing a variety of activities to attract leads and achieve pipeline targets
You’ll be a key partner to our founder, sales, and customer success teams, responsible for building strong relationships rooted in trust, collaboration, and accountability
Strategy: You’ll partner with the Sales team to set quarterly targets and then build data-driven multi-channel plans to achieve these targets
Execution: You’ll build and nurture strong relationships with internal and external stakeholders to effectively execute various lead-generating activities, such as:
End-to-end management of events (owned, external and webinars)
Managing PPC campaigns (LinkedIn Ads, Google Ads) & experimenting with digital campaign sponsorships
Developing targeted email campaigns (including our newsletter)
Building high-performing landing pages
Operations & Reporting: You’ll be responsible for marketing operations and will have ownership of our marketing automation tools to manage email lists, ensure workflows are correctly set up, and measure campaign activity. You’ll be expected to identify insights from the data to improve what’s working and learn from what’s not. You’ll also be responsible for setting and tracking budgets

Salary benchmarks

Our take

Food systems are responsible for over 30% of global greenhouse gas emissions. It is thus crucial for this industry to address its environmental impact in order to avoid the consequences of a climate crisis. Foodsteps is a food sustainability start-up that aims to allow food businesses to measure, reduce and communicate their environmental impact.

The company was founded by Anya Doherty while she was researching sustainable food systems at the University of Cambridge. Foodsteps has developed a database that contains the environmental impact of more than 1,000 ingredients. The company helps both brands and food service providers, to calculate and communicate the footprint of menus and products.

The company's long-term goal is to make sustainability an easy choice for food businesses. As part of this strategy, the company expanded its area of expertise in order to not only calculate the footprint of foods and ingredients, but to also offer a cloud-based platform where companies can track product development, monitor reductions in emissions, set targets and print their own environmental labels.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

Top investors

Few candidates hear
back within 2 weeks

Company

Funding (1 round)

May 2022

$4.1m

SEED

Total funding: $4.1m

Company HQ

Kensington, London, UK

Articles

How Foodsteps Is Making Carbon Labelled Restaurant Menus A Reality

Carbon labels for food businesses and restaurants launched in ‘world first’

'Making environmental and sustainability impact data available is key' says food procurement expert allmanhall

Leadership

Anya Doherty

(CEO)

Earned a BA in Natural Sciences from University of Cambridge. Previously Co-Founder at Youngwilders for 2 years.

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