Content Marketing Manager, Roofr
All-in-one sales platform for roofers
Be an early applicant
All-in-one sales platform for roofers
101-200 employees
Be an early applicant
101-200 employees
Company mission
To ensure every family has access to an affordable roof.
Role
Who you are
- A minimum of 4 years of experience in content creation, marketing, or communications
- A portfolio of published work or examples of previous social media, blog, and content posts
- Familiarity with content management systems HubSpot, LinkTree, etc
- Good knowledge of content and layout design tools such as Adobe InCopy and InDesign (ideal, not required)
- Experience with Sketch, Figma, or Adobe Creative Suite is also considered a strong asset
- Excellent computer skills with MS Office and Google Suite
- Good knowledge of various content platforms such as social media, blogs, and print media
- Strong understanding of content practices such as SEO
- Excellent written and verbal communication skills
- The ability to keep on top of content and consumer trends and advancements in technology
What the job involves
- As a Content Marketing Manager, you’ll act as our social voice, project manger, storyteller, and community liaison to help develop and deliver our ongoing content and social media initiatives
- Content Creation: Create, write, edit, proofread, and execute all content including slide decks, presentations, blogs, press releases, social media, case studies, help articles, testimonials, infographics, website content, flyers, postcards, masterclasses, podcasts, news shows, email, and more
- Project Management: Work with stakeholders both internally and externally to create content including writing briefs, communicating project needs, providing feedback, creating tasks, managing deadlines, and owning results
- Social Media: Plan, develop, produce, and deliver all social media content on a daily basis (LinkedIn, Facebook, Instagram, TikTok), including replying to comments, creating reels/stories, etc
- Content Management: Create monthly and quarterly content calendars that include a range of content from infographics to social media content based on industry trends, product releases, and company announcements
- Metric Tracking & Recommendations: Track all owned metrics on a weekly basis to discover and recommend areas of improvement and new opportunities, and to identify channel trends
- Research & Development: Stay up to date on the latest trends to ensure that content is relevant and engaging to our audience
- Partnerships & Contractors: Communicate with industry professionals and influencers via social media or email to create and build a strong network, create contracts to develop content, and manage contractors hired to complete any overwork initiatives (web development, blogs, content creation, etc)
- Video Editing: Basic video editing on iMovie, Premiere Pro, and/or Descript to edit podcasts, webinars, help videos, etc
Our take
Roofing is one of those manual industries that’s been around forever, and can sometimes feel like it still exists in a completely pre-digital age. But Roofr’s on a mission to change that, with its software platform designed to modernize the industry.
One of its main selling points is that it offers roofers the ability to give instant estimates. It works with companies like Nearmap, whose low-altitude planes take high-resolution photos for mapping, and provides roofing companies with high-quality imagery of the roof to be able to give an estimate without a site visit - easier for the company and customer.
A few other start-ups are aiming to reinvent the roofing industry, with competitors like Roofer Pro and Acculynx offering similar aerial measurement technology. But roofing is a $40 billion-a-year industry, and Roofr is one of the leaders of its revolution and with substantial funding to its name, it's in a position to further strengthen its platform and continue to pave the way in the roofing landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
74% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2023
$23.5m
SERIES A
Sep 2022
$12m
SERIES A
Total funding: $43.8m
Company benefits
- 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
- 1 Friday off per month (we call those our laundry days!)
- Company wide paid shutdown for the week between Christmas and New Years
- Flexible time off
- Medical, dental and vision insurance premiums for employees and their dependents
- Generous Parental Leave policy
- We host 2 retreats per year and great team building activities
- Ample learning and development opportunities to continue growing your career
- Home office setup stipend
- Remote first culture
- Weekly Friday paydays!
Company HQ
Union Square, San Francisco, CA
Leadership
Richy Nelson
(Co-Founder & CEO)Began their career as a Roofer, spending over 13 years at Guaranteed Roofing before becoming a Project Manager at Trudel and Sons Roofing.
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