Marketing Growth Lead, Hedra
$130-150k
+ Equity
Creation lab building foundation models for next-gen human storytelling
Open for applications
Creation lab building foundation models for next-gen human storytelling
1-20 employees
Open for applications
$130-150k
+ Equity
1-20 employees
Company mission
To build foundation models into products that power the next generation of human storytelling.
Role
Who you are
- 5-7+ years of experience in growth-focused roles, preferably in media or tech companies
- 5-7+ years of experience in digital marketing, with a strong emphasis on social media platforms
- Deep understanding of the online culture, terminally online presence
- Proven track record in managing successful ad campaigns across major platforms (Google, Meta, TikTok, LinkedIn)
- Excellent analytical skills with the ability to derive insights from data to drive decision-making
- Strong leadership and communication skills
- Community building to nurture and activate our 400K+ strong user base
- Experience orchestrating multi-channel campaigns across paid, organic, email, and influencers
- Experience leveraging and accelerating already rapid product led growth
Desirable
- Experience in the AI or video technology sector
- Familiarity with content creation tools and platforms
- History of scaling user acquisition for creator platforms that span B2C and B2B
What the job involves
- As we continue to expand, we're seeking a dynamic individual to lead marketing and propel Hedra to new heights
- Develop and execute comprehensive marketing and partnership strategies
- Establish, monitor, and optimize KPIs for organic and paid advertising initiatives
- Cultivate relationships with influencers and brands to create strategic partnerships
- Oversee and optimize ad campaigns across multiple platforms, including Google, Meta, TikTok, and LinkedIn
- Analyze market trends and competitor strategies to inform growth initiatives
- Collaborate with product and engineering teams to align growth efforts with product development
- Sample Projects:
- Lead paid social campaigns across Facebook, TikTok, LinkedIn, etc
- Develop and implement SEO strategies to drive organic traffic
- Manage email marketing campaigns and sequences
- Track and report on key metrics across all funnel stages
Our take
The relationship between machine learning and online content has grown closer in recent years, and Hedra is a video content platform that is pushing this symbiosis into new territory. Describing itself as a video foundation mode company, Hedra is building an online creation studio that helps users generate dialogue, audio and video from words.
As a digital presence automation tool, Hedra is moving beyond the likes of DallE and generative AI video content into more nuanced territory. Its most recent product is Character1, a video foundation model for longer-form video generation focusing on customizable AI-generated video characters.
Since Character1’s release in June 2024, more than 1.6 million videos have been generated via the platform, demonstrating the need for its August seed funding round. The $10 million investment will be channelled into developing new technology like a multimodal studio and workflow tool to complement its foundation model.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (1 round)
Aug 2024
$10m
SEED
Total funding: $10m
Company benefits
- Equity
- 401k (no match)
- Healthcare (Silver PPO Medical, Vision, Dental)
- Gym access (at our office)
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Michael Lingelbach
(Founder & CEO)Previously Regina Casper Graduate Research Fellow at Stanford University, was an Intern at NVIDIA, Postbaccaulaureate researcher at Salk Institute for Biological Studies and a Scholar at the Janelia Research Campus.
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