Director of Demand Generation, Saas Labs

• 10+ years of B2B marketing experience, with 5+ years managing global teams
• Proven success in SaaS industry, specifically in SMB and Mid-Market segments
• Strong proficiency with marketing technology stack (Salesforce, HubSpot, Tableau)
• Deep understanding of current SaaS marketing trends and best practices
• Experience in optimizing marketing spend and improving campaign performance
• Track record of successful partnership with sales teams
• Strong analytical capabilities with experience in data-driven decision making
• Experience with Account Based Marketing strategies
• Scrappy hands-on “Player/Coach” mentality
• Ability to frequently travel nationally and internationally, including occasional weekend and holidays

Desirable

• As Director of Demand Generation, you'll lead our Sales-Led-Growth (SLG) marketing initiatives, overseeing a team focused on Demand Generation, Events, Lifecycle Marketing, and Partner Marketing
• This strategic role requires close collaboration with our global sales team, particularly in the US market, to drive pipeline growth and revenue generation across our SMB and Mid-Market segments
• You'll report directly to the head of Marketing and play a crucial role in driving our growth strategy. Your primary responsibility will be to generate high-quality B2B pipeline for the sales team and hit ambitious revenue targets
• Lead the development and execution of comprehensive multi-channel marketing programs, including: email, webinars, paid advertising, events, sales and BDR outbound campaigns, social media, pay-per-lead, and nurturing programs
• Lead and develop high-performing marketing teams across functions
• Work closely with product marketing, content, partners and sales functions to tailor and optimize compelling messaging, positioning or content as needed to support demand gen programs or campaigns
• Manage the demand generation budget and performance reporting across a global portfolio of activities
• Drive execution of strategies and programs through Marketing and cross-functional collaborators, ensuring metrics-based accountability to the demand plan
• Partner with sales leadership to align marketing strategy with territory goals
• Collaborate with product teams on messaging and positioning
• Work with regional teams to support global marketing initiatives
• Manage relationships with key industry partners
• Track and optimize marketing performance metrics
• Manage and allocate marketing budget effectively
• Drive continuous improvement in campaign performance
• Lead reporting and analysis of marketing initiatives

• Work from anywhere (Flex): You can choose to log in from anywhere you're comfortable. If you choose to work remotely, we'll even help you set up your home office
• Your health comes first: Get group coverage and receive prompt assistance from our team in case of medical emergencies
• Paid parental leave: Up to 26 weeks of fully paid maternity leave & 10 days of paternity leave. Get the time and support you need at this pivotal time
• Rewards and recognition: You don't need to wait your turn to make a mark here, if your work has an impact we make sure that you get the credit
• Great work-life balance: Choose your hours, whether you're a night owl or an early riser, we find a way to sync up schedules and make things work

Total funding: $73.3m

Many existing training and optimization solutions for sales and support teams are complex, expensive, and often aimed at the largest enterprises. SaaS Labs has developed a suite of customer communication services aimed at small and medium-sized businesses, giving them more options than ever before.