Director of Demand Generation, Saas Labs
Training and support optimization platforms
Be an early applicant
Training and support optimization platforms
201-500 employees
Be an early applicant
201-500 employees
Company mission
To help sales & support adapt to remote transitions by enabling teams to communicate better, be productive, and eliminate monotony from their work.
Role
Who you are
- 10+ years of B2B marketing experience, with 5+ years managing global teams
- Proven success in SaaS industry, specifically in SMB and Mid-Market segments
- Strong proficiency with marketing technology stack (Salesforce, HubSpot, Tableau)
- Deep understanding of current SaaS marketing trends and best practices
- Experience in optimizing marketing spend and improving campaign performance
- Track record of successful partnership with sales teams
- Strong analytical capabilities with experience in data-driven decision making
- Experience with Account Based Marketing strategies
- Scrappy hands-on “Player/Coach” mentality
- Ability to frequently travel nationally and internationally, including occasional weekend and holidays
Desirable
- Experience in CCaaS or related SaaS markets
- Experience marketing to SMB and mid-market segments
- Experience in high-growth SaaS environments
- International marketing experience
- Marketing automation certifications
- Background in marketing analytics and attribution modeling
- MBA or relevant advanced degree
What the job involves
- As Director of Demand Generation, you'll lead our Sales-Led-Growth (SLG) marketing initiatives, overseeing a team focused on Demand Generation, Events, Lifecycle Marketing, and Partner Marketing
- This strategic role requires close collaboration with our global sales team, particularly in the US market, to drive pipeline growth and revenue generation across our SMB and Mid-Market segments
- You'll report directly to the head of Marketing and play a crucial role in driving our growth strategy. Your primary responsibility will be to generate high-quality B2B pipeline for the sales team and hit ambitious revenue targets
- Lead the development and execution of comprehensive multi-channel marketing programs, including: email, webinars, paid advertising, events, sales and BDR outbound campaigns, social media, pay-per-lead, and nurturing programs
- Lead and develop high-performing marketing teams across functions
- Work closely with product marketing, content, partners and sales functions to tailor and optimize compelling messaging, positioning or content as needed to support demand gen programs or campaigns
- Manage the demand generation budget and performance reporting across a global portfolio of activities
- Drive execution of strategies and programs through Marketing and cross-functional collaborators, ensuring metrics-based accountability to the demand plan
- Partner with sales leadership to align marketing strategy with territory goals
- Collaborate with product teams on messaging and positioning
- Work with regional teams to support global marketing initiatives
- Manage relationships with key industry partners
- Track and optimize marketing performance metrics
- Manage and allocate marketing budget effectively
- Drive continuous improvement in campaign performance
- Lead reporting and analysis of marketing initiatives
Our take
Many existing training and optimization solutions for sales and support teams are complex, expensive, and often aimed at the largest enterprises. SaaS Labs has developed a suite of customer communication services aimed at small and medium-sized businesses, giving them more options than ever before.
For instance, the company’s Dialworks platform provides on-demand sales training that allows businesses to test their reps’ readiness in real-world scenarios. Whereas its JustCall platform uses machine learning to automatically access the quality of the calls.
With funding led by Sequoia Capital India, SaaS Labs has been able to accelerate its growth by expanding into the European market. With more than 6,000 global customers (including GoStudent, Booksy, HelloFresh, etc) the company is focusing on research and development, creating new products for its global users, and scaling its launched products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
32% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2022
$42m
SERIES B
Oct 2021
$17m
SERIES A
Total funding: $73.3m
Company benefits
- Work from anywhere (Flex): You can choose to log in from anywhere you're comfortable. If you choose to work remotely, we'll even help you set up your home office
- Your health comes first: Get group coverage and receive prompt assistance from our team in case of medical emergencies
- Paid parental leave: Up to 26 weeks of fully paid maternity leave & 10 days of paternity leave. Get the time and support you need at this pivotal time
- Rewards and recognition: You don't need to wait your turn to make a mark here, if your work has an impact we make sure that you get the credit
- Great work-life balance: Choose your hours, whether you're a night owl or an early riser, we find a way to sync up schedules and make things work
Company HQ
Palo Alto, CA
Leadership
Gaurav Sharma
(Founder & CEO)Founder & CEO of JustCall. Previousyl founded several companies, including Helpwise.io and Zuvvu.
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