Global Brand Marketing Assistant, Charlotte Tilbury
Colour - FTC
More information about location
Makeup, skin care & beauty collection
Be an early applicant
Makeup, skin care & beauty collection
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To empower everybody in the world to be the most beautiful version of themselves.
Role
Who you are
- Resilient, tenacious, confident self-starter who can flourish in an entrepreneurial/start up environment and hit the ground running
- Have exceptional organisational and prioritisation skills, able to balance multiple projects at once whilst also looking ahead at what’s to come
- Acute attention to detail. As the brand guardian for your category/franchise, ensure all touchpoints follow brand guidelines
- An exceptional communicator, collaborator and influencer who lands on the salient point, has a confident recommendation, and can facilitate sound judgments and swift decision making amongst wider stakeholders
- Insight driven decision making – balancing art with commerce. Must both be creative and proficient in combining quantitative and qualitative data to form strategies and inform decision making
- Innovative problem solver and creatively driven
- Strong stakeholder management skills with the ability to influence and motivate
- You’ll think digital first, but always from an omni-channel perspective
- Results orientated with an impeccable work ethic
- Will be smart, confident, succinct, ambitious, high energy, self-starting, intellectually agile, results-oriented, resilient, inclusive, positive in your outlook, non-political, transparent, collaborative, curious and hands-on. Will embody Charlotte Tilbury’s culture and be passionate about helping it achieve its goals
- Strong proficiency in Microsoft Powerpoint and Excel, and able to handle data analysis amongst Prestige Beauty market research databases
- Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated
What the job involves
- Please note this is a 6-month FTC
- We are looking for a driven, hands on and passionate superstar to join the Global Marketing team
- As Global Brand Marketing Assistant for Colour, you will support with shaping and delivering the campaigns for Colour, including our star franchises Pillow Talk and Exagger-Eyes, to help fuel Charlotte Tilbury to become the most loved brand, with #1 rankings and growth across the world
- We are looking for someone that is ready to join a fast paced & creative environment, where you can collaborate effectively with all global and regional teams, and inspire with your attitude to excellence, your unstoppable creative flair and passion for efficiently getting things done
- You will support the Colour Brand team to create record breaking, integrated omnichannel Marketing campaigns, across global product launches, evergreen franchises, as well as supporting specific market, to deliver “only Charlotte Tilbury could do that” results
- You will be best partners and work with each specialist CMO function (Creative Agency, Copy, Visual Merchandising, Social, Digital, PR, E-Commerce and Content teams), the Product Development teams, the Digital teams that drive charlottetilbury.com and Tech, as well as the regions (US, EMEA, APAC)
- Have an obsession with customer, product and market insights, owning competitor analysis and being the voice to report back to the team who’s doing what in and beyond the industry. Constantly taking inspiration, whilst coming up with new and fresh ideas to leverage any relevant opportunity
- Support with end to end colour campaigns, from concept through to campaign delivery. You’ll work closely with all 360 global teams to ensure campaign messaging, identity and priorities are cohesive across all toucbpoints and all regions, on time and in budget. You’ll own the Critical Path Analysis, driving the schedule of campaign planning to ensure all functions are on track with deliverables and approvals ahead of launch
- Collaborate closely with the Global Product Development team and in house Creative team to own end to end asset deliverables for all assigned campaigns
- Lead on data analysis for the colour team – reviewing NPD and campaign performance, reporting of monthly sales, reviewing rankings and market share changes for the colour category
- Collaborate with Regions (UK, US, EMEA, APAC) and the charlottetilbury.com team to ensure activities are integrated across all channels and touchpoints with a consistent messaging / projection, whilst solving local relevance by dialling up relevant elements
- Craft clear marketing toolkits, exciting the business on the new launch/campaign providing them with a complete kit to flawlessly execute the innovation and campaign in a timely fashion and in line with global positioning
- Reporting into the Head of Marketing, Colour & Holiday
Salary benchmarks
Our take
Charlotte Tilbury has carved a niche in the cosmetics industry with its commitment to quality, buoyed by celebrity endorsements and a fondness for innovation. Founder Charlotte's strong personal brand has propelled the company's rapid ascent, while its embrace of cutting-edge technologies like augmented and virtual reality has unlocked avenues unexplored by traditional cosmetic brands.
The acquisition of Charlotte Tilbury by the fashion and beauty conglomerate, Puig, in 2020 marked a significant turning point, catalysing global expansion efforts and venturing into an emerging digital landscape like the Metaverse. Leveraging AI-based marketing solutions, the company has witnessed a remarkable 60% increase in conversion rates for its acquisition campaigns, highlighting its adeptness at staying ahead in the dynamic beauty market.
Charlotte Tilbury was acquired by Fashion and beauty conglomerate, Puig, in 2020. Since then, the company has been driving global growth and expanding into new digital frontiers (i.e. the Metaverse). Its use of AI-based marketing solutions has resulted in a 60% conversion rate increase in its acquisition campaigns. Charlotte Tilbury is well set to see consistent market growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Company benefits
- Generous staff discount
- Generous product gifting
- 25 days holiday plus bank holidays
- Hybrid, flexible working
- Dog friendly office on Monday and Fridays
- Access to Tilbury Treats - discounts on everything from gym memberships to cinema tickets
- Other fabulous benefits such as life assurance, birthdays off work and pension contribution
Company HQ
London, UK
Leadership
Charlotte Tilbury
(Founder)Spent 20 years in the fashion and beauty industry as a Creative Consultant for the top beauty brands worldwide. Was the most sought-after make-up artist in the world when she founded this company.
Demetra Pinsent
(CEO, not founder)Former Partner at McKinsey & Company. Received their M. Phil from the University of Oxford and a BA in Social Studies from Harvard University.
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