Performance Marketing Manager, Armis Security
$130-160k
2-3 days a week in office
Cyber exposure management & security
Be an early applicant
Cyber exposure management & security
1001+ employees
Be an early applicant
$130-160k
2-3 days a week in office
1001+ employees
Company mission
To enable enterprises to adopt new connected devices without fear of compromise by cyber attack.
Role
Who you are
- Experience: 8+ years in performance marketing or digital advertising, with significant B2B enterprise software experience
- Channel Expertise: Deep hands-on experience with Google Ads, LinkedIn Campaign Manager, display/programmatic, and content syndication
- Analytical Skills: Advanced proficiency in campaign analytics, attribution modeling, and ROI measurement
- Technical Proficiency: Expert-level skills in major ad platforms and familiarity with marketing automation and CRM systems
- Budget Management: Experience managing $3M+ annual media budgets with accountability for pipeline outcomes
What the job involves
- The Performance Marketing lead owns the execution, optimization, and measurement of all paid media channels
- This is a hands-on, channel execution role responsible for designing, building, and managing the company's always-on digital demand engine
- You will activate Go-To-Market (GTM) campaign themes and program models through paid channels - turning strategic frameworks into cost-efficient, pipeline-generating media programs
- You will work in close coordination with the Campaign Team; while they own the overall campaign strategy, you design and execute the paid media components
- You will translate strategic briefs into channel-specific activation plans, optimize digital assets, and directly manage agency partners to ensure seamless delivery across all paid platforms
- Always-On Paid Media Execution:
- Paid Search (SEM): Build and optimize branded and non-branded keyword strategies across high-intent industry terms
- Develop and maintain competitive conquest campaigns
- Paid Social: Execute and optimize campaigns across LinkedIn (primary), Meta, X, and Reddit, aligning strategy with organic community initiatives
- Display & Programmatic: Build funnel-based retargeting strategies and implement programmatic buying to reach target accounts at scale
- Content Syndication (TBC): Manage third-party lead generation partners and CPL programs, optimizing vendor mix based on lead quality
- Emerging Channel Development:
- Connected TV (CTV): Launch and scale brand awareness campaigns targeting the Total Addressable List (TAL)
- Podcast Advertising: Evaluate and test sponsorships in relevant technology and leadership podcasts
- Channel Optimization & Testing:
- Conduct rigorous A/B and multivariate testing across creative, copy, targeting, and landing pages
- Optimize budget allocation by channel based on pipeline ROI rather than raw lead volume
- Implement and refine bidding strategies (Manual, CPA, ROAS) and manage frequency capping and audience exclusions
- Budget & Agency Management:
- Media Budgeting: Manage monthly media spend, ensuring pacing aligns with quarterly goals and campaign-level allocations
- Agency Leadership: Directly manage agency partners for paid media activation
- Set expectations, manage deliverables, and ensure quality execution
- Vendor Relations: Negotiate rates and contracts with media vendors and maintain scorecards tracking lead quality and cost efficiency
- Cross-Functional Partnership:
- Strategy: Translate strategic campaign briefs into actionable paid media plans, covering messaging, audience targeting, and creative direction
- Operations: Coordinate lead flow, budget pacing, and technical tracking with the Marketing Operations team to ensure a smooth transition from ad click to CRM
- Sales/BDR: Coordinate lead handoffs to ensure paid traffic converts through the scoring infrastructure with proper context for follow-up
- Analytics: Partner with Revenue Operations on attribution methodology, performance reporting infrastructure, and funnel analysis
- Success Metrics:
- Pipeline: Total leads, MQLs, and pipeline sourced or influenced by paid media
- Efficiency: Cost per lead (CPL), CAC by channel, and Return on Ad Spend (ROAS)
- Effectiveness: Website conversion rate improvements and budget pacing accuracy
- Velocity: Time from strategic brief to live campaign execution and testing frequency
Our take
As cyberattacks get more sophisticated, and digital environments more complex, it is harder and harder for businesses to manage their cybersecurity. Armis is a company that helps with this, supplying solutions to protect the entire attack surface and manage cyber risk exposure in real-time.
Though there are plenty of cybersecurity vendors out there, Armis has won a position as a leader in the market - which demonstrates the quality of its offering. It serves businesses such as United Airlines, Colgate-Palmolive, Mondelez and Reckitt, as well as national governments for whom it secures critical infrastructure.
The company has also raised extensive funding, and was valued at over $4 billion as of the end of 2024. In 2026 it was confirmed that Armis would be acquired by ServiceNow to create a unified security exposure and operations stack connecting threat intelligence and risk prioritization with automated response workflows.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Nov 2025
$435m
LATE VC
Oct 2024
$200m
SERIES D
Total funding: $1.2bn
Company benefits
- Medical, dental, insurance
- Pension, 401k match
- “ME Day” each month (Global 1st Friday)
- WeWork subscriptions, remote work
- Commuter benefits, legal services, pet, auto, home & renters insurance, and more
- Career development resources, access to Reaction Club wellness app, and virtual bonding events
Company HQ
Financial District, San Francisco, CA
Leadership
Yevgeny Dibrov
(CEO & Co-founder)Investor, Official Member and Contributor at the Forbes Technology Council, and Member at Cyberstarts. Previously Head of Global Business Development at Adallom.
Nadir Izrael
(CTO & Co-founder)Member at Cyberstarts. Formerly a Software Engineer at Google and Software Team Leader for the IDF (Israel Defense Forces).
Salary benchmarks
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