Senior Social Media Manager, The Adaptavist Group
Maternity Cover
Digital transformation technology provider
Be an early applicant
Digital transformation technology provider
1001+ employees
Be an early applicant
1001+ employees
Company mission
To deliver innovative software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems.
Role
Who you are
- Experienced in social media management, including leading teams or projects in a senior capacity (agency experience is a plus)
- Demonstrated success in developing and delivering effective and impactful social strategies for B2B and/or B2C brands
- Expertise in social media analytics, paid social advertising, and reporting tools
- Supportive leadership skills, with the ability to mentor, delegate, and guide team performance
- Great client relationship skills, including presenting ideas, offering strategic guidance, and managing expectations
- Deep understanding of platform algorithms, trends, and best practices
- Experience working with C-suite stakeholders and aligning social strategy with business goals
Desirable
- Experience in a digital marketing agency or fast-growth tech environment
- Knowledge of PR, influencer marketing, and employer branding on social
- Familiarity with Atlassian products or other SaaS/tech platforms
- Basic design/video editing skills (Canva, Adobe Premiere, CapCut)
- Experience with community management and advocacy programs
What the job involves
- The Senior Social Media Manager will lead the strategic development and execution of social media for Brew Digital and its parent company, The Adaptavist Group (TAG), including brands such as Adaptavist, Scriptrunner, Upscale, Kolekti, and Venue
- This role goes beyond day-to-day management—it requires strategic leadership, data-driven decision-making, and cross-functional collaboration to elevate brand presence, drive engagement, and support business growth
- You will oversee both internal brand accounts and external client social media services, ensuring best practices, innovation, and measurable success
- As a senior leader, you will mentor junior team members, contribute to agency growth through client pitches and business development, and act as a key advisor to the Group CMO and Head of Digital Marketing
- Develop and own the social media strategy for Brew Digital and TAG brands, aligning with business objectives
- Lead content planning, campaign ideation, and execution across LinkedIn, Twitter/X, Facebook, Instagram, YouTube, and emerging platforms
- Optimise paid and organic social strategies to maximise reach, engagement, and conversions
- Stay informed on industry trends, platform updates, and competitor activity to ensure innovation
- Manage social media tools and tech stack (e.g., Hootsuite, Sprout Social, Later, HubSpot)
- Lead client-facing social media strategy, including audits, proposals, and performance reporting
- Act as a trusted advisor to Brew Digital’s clients, providing strategic recommendations and expert guidance
- Collaborate with the Head of Digital Marketing to expand social media services and contribute to agency revenue growth
- Develop case studies and success stories to showcase Brew Digital’s expertise
- Mentor and guide junior social media team members, fostering skill development and best practices
- Work closely with creative, PR, and performance marketing teams to ensure cohesive campaigns
- Partner with the Group CMO and TAG marketing leads to align social strategy with broader initiatives
- Define and track KPIs (engagement, growth, conversions, ROI) across all accounts
- Deliver monthly and quarterly performance reports with actionable insights
- A/B test content strategies and refine approaches based on data
Our take
The Adaptavist Group is a leading player in the Atlassian ecosystem, which provides software for software developers. Adaptavist helps companies develop modern, adaptive approaches to development, deployment, and application lifecycle management to augment the Atlassian experience.
Back in the mid-noughties, The Adaptavist Group firmly established itself as a key player in helping companies utilise Atlassian's industry-leading tools. Adaptavist has subsequently developed similar optimisation products and tools for Amazon Web Services, GitHub and Monday, as well as consultancy services for companies wanting to maximise their use of these platforms. Adaptavist’s reach is global, and it was named Atlassian's Partner of the Year 2024. It services over 75% of the Fortune 500.
The Adaptavist Group is leveraging the global boom in software development. Its strategic expansion into the growing DevSecOps market, for example, through partnering with Sonatype, sees it unlock involvement in an industry that reached a $6.5 billion valuation by 2025. With this expansionist approach, The Adaptavist Group has aligned many leading brands under its umbrella and has been consistent in its launch of tools. Its reputation as a leading industry player propels a dynamic and hugely lucrative upward trajectory.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Autonomy
"Autonomy is one of the core Adaptavist values. We are all treated as responsible adults from day one and continuously demonstrate that placing trust..."
Company benefits
- Flexible working, suit your personal needs while maintaining your job responsibilities
- Enhanced parental leave - 26 weeks at full pay for birthing partners, and 13 weeks at full pay for non-birthing partners
- Employee donation scheme with AdaptaKind, making an impactful change in the world through company-matched charitable giving, fundraising and volunteering
- Online streaming service - Whether you're a Disney fanatic, an Audible enthusiast or a Netflix nut, there should be something for all!
- Calm app subscription. Calm is the number 1 app for sleep, meditation and relaxation
- Extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS
- Aviva pension scheme with company's contribution up to 5% on your basic pay
- Private medical insurance with BUPA inclusive of dental and mental health care benefit
- Employee assistance programme to support personal issues like health, family, money, work and most importantly, you!
- Eyecare vouchers for free eyes test from day one onwards
- Unum income protection scheme covering up to 60% of your monthly salary (plus pension contributions) after 26-weeks of disability
- Unum life assurance, paying a death in service benefit of a multiple of your base annual salary
- Adaptavist rewards - save and receive cashback whilst you spend with our rewards system
- Unlimited holiday! That's right, there's no cap on the number of days that you can request off in our holiday year
- Green Commute Initiative, cycle to work scheme allows you to get a brand new bike and safety equipment for your commute to work, all of which is tax free
Company values
- Trust from day one - At The Adaptavist Group, trust is at the core of everything we do. We believe in our team's ability to work flexibly from anywhere, and we deeply value the trust that forms the foundation of our relationships with clients. Our commitment to privacy and security is unwavering, ensuring that we create a safe and supportive environment for everyone
- Teamwork - We admire individual talent, but we believe it’s even more powerful when combined with teamwork. With a global team of over 1,000 people, we know that every single person at The Adaptavist Group plays a vital role, and that nothing we accomplish happens in isolation
- Pragmatism - We value being practical, confident, and flexible over being rigid or stuck in our ways. Trust is key to how we work—we don't rely on strict rules or processes, but focus on what matters: achieving great results and getting the job done well
- Humility - We’re proud of what we do, but we stay grounded and let our work speak for itself. We approach everything with quiet confidence and, when we make mistakes, we own them and see them as chances to learn and grow
- Curiosity - We know we don’t have all the answers, and we understand there’s more than one way to get things done. We’re always open to fresh ideas and welcome the changes they might bring. Curiosity and a passion for innovation have fuelled our growth
Company HQ
London, UK
Leadership
Worked as a Senior Security Consultant for Barclaycard, and was Director of WTG. First joined Adaptavist as a Board Advisor, and was made CEO in 2010.
People progressing
Reece joined TAG as an Associate Software Engineer in May 2019. Within 5 months, they advanced to Software Engineer, then to Senior in under two years, and by September 2024, became Staff Engineer.
Sarah joined TAG as a Project Manager in 2017 in the Toronto office. They found their true calling in Sales and made an internal move a couple of years later and have since advanced to become a Strategic Sales Executive.
Rodrigo initially worked with TAG as a Contractor before joining the UK team permanently as a Commercial Operations Analyst. Since then, they moved to the Madrid office as a Business Operations Manager.
Diversity, Equity & Inclusion at The Adaptavist Group
Emma Weston (Head of People Experience)
- We know that, historically, the tech sector has felt out of reach or even unwelcoming to many people. At The Adaptavist Group, we're committed to changing that. It's our people who make our success, and we believe that a diverse community—one where everyone feels respected, included, and valued—makes us stronger, more innovative, and more creative as a whole.
- We have created an environment that accommodates and supports people from all backgrounds, offering flexible ways of working and workplace benefits that are genuinely helpful, as well as keeping an open dialogue and welcoming feedback on these topics.
- Whether you've worked in tech for your whole career or this is a brand new direction for you, your experience and skills are valuable to us. We need fresh perspectives, forward thinkers, and problem solvers. We see the whole person, and we hire people who we believe will make a positive contribution to our community.
- We welcome applications from people of all backgrounds, and particularly those who are often underrepresented in our industry, such as women and people of colour.
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