Product Marketing Manager, Spotify
Spotify for Artists, Campaign Kit
$103-147.1k
Plus equity
2-3 days a week in office
Commercial music streaming service
Be an early applicant
Commercial music streaming service
1001+ employees
Be an early applicant
$103-147.1k
Plus equity
2-3 days a week in office
1001+ employees
Company mission
To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it
Role
Who you are
- We’re looking for a passionate and seasoned Product Marketing Manager to join the Spotify for Artists Marketing team in New York — a cross-functional group dedicated to helping artists and their teams thrive
- You have 5+ years experience in product marketing for a media or tech company
- You have worked with cross-functional teams such as product management, design, research, and sales functions
- You have experience influencing product development and product strategy
- You’ve launched and driven adoption for new products and services, owning and achieving key KPIs
- You’re a great communicator with experience conveying ideas to end users and engineering teams alike
- You’re comfortable developing marketing strategies and campaigns using both quantitative and qualitative insights
- You have strong personal organization and project management abilities
- Preferred: Experience in the music industry, experience with advertising tools
What the job involves
- You’ll help craft the products we build for artists, labels, managers, and music marketers. And you’ll bring these products to market to improve their impact
- Ultimately, you’ll be a key part of a team reimagining the way artists and their teams leverage the Spotify platform, share their art, and build their careers
- Central to the Spotify for Artists vision is the development of campaign tools for artists and labels powered by Spotify’s deep knowledge of listener preferences and behaviors
- We’re building a suite of products to help music marketers reach listeners and fans with creative, engaging, and performant tools like Marquee, Showcase, and Discovery Mode
- As a Product Marketing Manager, this role will shape the vision and narrative around these products
- Own the go-to-market strategy and ongoing release cadence for flagship products for artists and their teams from ideation to launch and adoption
- Collaborate with our Product teams on developing new products, including product value proposition, communication strategy, naming, and pricing
- Work closely with our Sales and partner-facing teams to bring products to market thoughtfully
- Develop marketing programs & campaigns to drive product engagement in partnership with the wider Spotify for Artists Marketing team
- Lead thinking and analysis to help us better understand artists’ needs and the competitive landscape in close partnership
Our take
Spotify was founded in an attempt to combat the rampant music piracy that was causing significant harm to the industry. The company has since taken music streaming mainstream and now has 180m+ paying subscribers across the world.
With features that include a highly accessible interface and a vast catalogue of artists, Spotify's strong brand has been able to maintain growth in spite of fierce competition from deep-pocketed rivals like Amazon and Apple. The company has achieved this by making smart acquisitions to move into other verticals to strengthen its offerings, especially podcasting, by acquiring Gimlet Media, Anchor and Parcast.
Spotify's future plans include rapid growth with a goal to become a one-stop destination for all digital sound, as well as AI and NFT integrations. However, high costs incurred from the acquisition of exclusive podcasts, increasing competitor strength, and weak bottom-line growth mean that the company must find a balance to maintain its position in the sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2016
$1bn
CONVERTIBLE
Jun 2015
$526m
SERIES G
Total funding: $2.1bn
Company benefits
- Extensive learning opportunities, through our dedicated team, GreenHouse
- Flexible share incentives letting you choose how you share in our success
- Global parental leave, six months off - fully paid - for all new parents
- All The Feels, our employee assistance program and self-care hub
- Flexible public holidays, swap days off according to your values and beliefs
Company HQ
Norrmalm, Stockholm, Stockholms län
Leadership
Daniel Ek
(CEO & Chairman)Founded Spotify in 2006. Previously worked as an executive at Tradera, an auction company that was sold to eBay and was briefly the CEO of uTorrent.
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