Director of Growth Marketing, Cleo AI
+ Equity
More information about location
1+ day a week in office
AI personal finance assistant
Be an early applicant
AI personal finance assistant
201-500 employees
Be an early applicant
+ Equity
More information about location
1+ day a week in office
201-500 employees
Company mission
To change the world’s relationship with money.
Role
Who you are
- Deep experience in growth marketing with a track record of using initiatives to drive growth across multiple areas of marketing
- Deep understanding of different growth areas: paid advertising, organic, measurement, budget allocation, virality, CRM, ASO, AEO, onboarding
- A strategic thinker with strong commercial knowledge who can also execute when needed. Should comfortably be able to ladder goals to a P&L
- Experience in scaled marketing with budgets > $100 million
- A strong people leader with experience building high-performing teams
- Creative, curious, and proactive— love experimenting to unlock new growth
What the job involves
- We’re looking for a Director of Growth Marketing to supercharge Cleo’s user growth and lead our next chapter of acquisition and diversification
- The role will own the strategy across Growth Marketing, using AI, creativity, and data to deliver sustainable scale
- This role will lead a team of 20+ channel managers, engineers, analysts and data scientists, working closely with our growth marketing creative studio and managing a multi-million monthly marketing budget
- Owning Cleo’s new user growth, growth marketing strategy and seven-figure monthly advertising budget
- Driving results against key KPIs: new users, LTV: CPA, and diversification targets
- Expanding growth levers beyond paid—testing virality, CRM, and brand advertising
- Harnessing AI to sharpen decision-making, automate workflows, and fuel creativity
- Partnering with Product, Data, and Creative to build stand-out campaigns and growth loops
- Leading and coaching a high-performing growth team
Salary benchmarks
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- Meaningful equity with early exercise, plus top-ups on promotion
- Up to 26 weeks’ parental leave
- Paid 1-month sabbatical every 4 years
- Comprehensive health, dental & vision insurance
- Pension/401K match up to 6%
- Learning & development budget
- Mental health support via Spill
- Flexible working for a healthy work–life balance
- Work remotely from one of our hiring locations, with a hybrid option in our London office (1+ day/week)
- Annual company off-sites
- Company-wide performance reviews every 6 months
- Clear progression plans with opportunities to lead, grow, and challenge the status quo
- We’ll cover your OpenAI subscription
Company values
- Make it Happen - Own the outcome. Lend a hand, take a hand. Fast execution.
- No bullsh*t - Intellectually honest. Go hard on problems, not people. Data-backed decision making.
- Learn at Speed - Jump in and figure it out. Dig deep, do it right. Learn what matters.
- Bring Good Vibes - Read the room, lift the room. Show up for others. Keep it real, keep it positive.
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo AI
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
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