Head of Marketing, zeroheight

• 8+ years in B2B SaaS marketing, with 3+ years in a marketing leadership role at a venture-backed B2B SaaS company
• A recent track record of hitting quarterly marketing targets and driving sales pipeline
• You’ve managed a marketing team for 3+ years and you've owned growth / digital marketing before – as well as ideally other marketing areas such as content/events, email, product marketing and marketing ops. For the functions you haven’t owned yourself, you were nonetheless deeply involved and know how it's done
• You’ve scaled a multi-channel demand generation engine successfully – ideally one you kick-started from scratch
• You’ve owned and managed a $1m+ marketing budget and have experience modelling, forecasting, analysing and optimising ROI across multiple channels, proven and unproven
• You've led teams to successfully find and validate entirely new channels using a data-driven experimental approach, and you know how to allocate budget for testing new channels
• You have experience with data attribution/analysis methods such as multi-touch attribution, multi-variate and cohort analysis, and you’re well-versed in interpreting all kinds of channel experiment data and campaign reports
• You’ve collaborated closely with other leaders and functions – in particular, with executive leaders to plan/budget, and with leaders in sales, marketing, product and customer success to align on hitting company objectives

Desirable

• We’re a fully remote team of 50+ people building the market leading design system management platform
• As Head of Marketing, you’ll own all of marketing and have the following key responsibilities:
• Setting company strategy and being part of our core leadership team
• As Head of Marketing you'll be part of our core go-to-market leadership team that sets company strategy / objectives and allocates company resources
• You'll be fully responsible for the marketing strategy to hit those objectives, reach the next level of market adoption, and achieve our company vision!
• You’ll budget, model and plan for how to allocate marketing department resources to hit our objectives, by getting in the weeds with marketing operations / channel ROI data and collaborating with other leaders
• You’ll be responsible for the growth / digital marketing team and its budget – leading our senior growth marketing manager to identify, test, manage, optimise and scale multiple channels
• You’ll also co-ordinate efforts between product marketing, marketings ops, content and sales to produce and automate brilliantly effective email campaigns for lead generation/nurturing
• You’ll directly manage our Head of Advocacy – overseeing budget and execution of our industry-leading content, advocacy and events strategy
• You’ll oversee our senior product marketer and work with our brand designer and web developer to take our product marketing strategy to the next level – this includes positioning, messaging, product launches, case studies, sales enablement and more!
• You’ll be responsible for generating predictable sales pipeline by driving MQLs/SQLs and collaborating closely with our Head of Sales to refine lead scoring, streamline lead handoff / automation and optimise lead conversion

• Introductory call 👋 (30min)
• Management discussion with 2 members of our leadership team 👥 (1h)
• Marketing leadership experience deep-dive with CRO and CEO 📚 (90min)
• Marketing team discussions 💬 (2x 30min with marketing team members + 45min debrief with CRO or CEO)
• Founder interview with 2 members of our founder/leadership team 🤝 (1h)