Senior Manager of B2C Engagement & Retention, Zola
$120-130k
Tuesdays & Thursdays in office
2 days a week in office
Online wedding registry, planner & retailer
Be an early applicant
Online wedding registry, planner & retailer
201-500 employees
Be an early applicant
$120-130k
Tuesdays & Thursdays in office
2 days a week in office
201-500 employees
Company mission
To make engaged couples happy.
Role
Who you are
- 7-9 years in a B2C marketing role with real ownership over a customer-facing program
- Demonstrated track record of building programs that move the needle on engagement or retention metrics
- You think at the journey level before the campaign level. Your instinct when a request lands is to ask where it fits in the full arc of the customer’s experience
- Analytically rigorous. You know how to design a clean test, read results honestly, and make program decisions from data rather than intuition alone
- A natural pattern-matcher. You notice when something is off before it becomes a problem
- Comfort with ambiguity and a bias towards figuring things out. This program is evolving and the person who runs it needs to be energized by that
- Experience managing at least one direct report with genuine ownership over outcomes
- Experience in lifecycle, CRM, retention or owned-channel marketing
- Fluency in a modern lifecycle or CRM platform (Iterable, Braze, Klaviyo, etc). Comfort building logic and configuring triggers
- Working knowledge of how customer data flows from a data warehouse into a CRM. You don’t need to build the pipelines, but you need to know when something is broken and how to ask for the right fix
- Hands-on experience with AI tools applied to marketing, whether in content generation, personalization or workflow automation
- Looker or similar BI proficiency to build and own a performance reporting view without relying on an analyst
- Experience navigating any platform or tooling migration while maintaining program performance
- Nontraditional candidates welcome. Mindset and aptitude matter more than a lifecycle-specific resume. If you understand customer journeys deeply, know how to build communication that moves them and can learn a new platform fast, we want to hear from you
What the job involves
- We're looking for a Senior Manager, B2C Engagement & Retention to own that evolution. You'll inherit a strong foundation and be expected to push it forward: making communication more personal, more responsive, and more useful to couples at every stage
- You'll manage one direct report and work across Product, Engineering, BI, and Creative to get there
- This is a systems-thinking role with real execution requirements. The right person knows what great customer communication looks like, and can bring it to life. Lifecycle-specific experience is a plus, but not required. How you think about customers, and what it means to show up at the right moment matters more
- Own the strategy
- Define how Zola communicates with couples across their entire planning journey: which audiences, which moments, which messages matter most and what the program needs next to get meaningfully better
- Build and evolve the program
- Take a high-volume, multi-channel program and make it smarter. Move it from one-size-fits-all towards segmentation that responds to where each couple actually is. Own the roadmap for how we get there
- Make personalization real
- Build toward a program where messages feel relevant to this couple, not all couples. That means smarter use of behavioral data, dynamic content, and AI-assisted tools where they add genuine lift. Develop a clear point of view on where personalization moves the needle and where it introduces noise
- Run a rigorous experimentation program
- Own the testing roadmap. Design clean experiments, read results honestly, and turn findings into program decisions. Define success in terms that connect to real business outcomes like activation, engagement, revenue
- Develop your direct report
- Manage and grow one direct report who owns day-to-day execution of the blast calendar and promotional sends. Set clear priorities so execution runs without your involvement on every send, freeing you to operate at the strategy level. Create real growth opportunities and hold the bar on quality
- Partner cross-functionally
- Work across Product, Merch, BI, and Creative to move the program forward. Bring a clear point of view to every conversation and a genuine willingness to collaboratively build towards the best answer. The wins here are shared ones
Our take
Zola is one of the most well-known and popular online wedding registries. It makes it easier for couples to build a gift registry by partnering with hundreds of brands, while also offering a range of other wedding related services such as guest list and invite planning, wedding website creation, and even wedding dress sales.
Since launching in 2013, the company has become one of the biggest disruptors in the growing wedding registry niche, just ahead of the likes of Honeyfund and Crate & Barrel. With the US wedding industry worth roughly $70.3B, there’s plenty of profit to be made in this space, despite competition from giants like Amazon and Target.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2018
$100m
SERIES D
Jan 2018
$25m
SERIES C
Total funding: $169.3m
Company HQ
World Trade Center, New York, NY
Leadership
Shan-Lyn Ma
(Co-Founder & CEO)Former Senior Product Marketing Manager at Yahoo, and Chief Product Officer at ecommerce jewelry company Chloe + Isabel. Before co-founding Zola, founded and was General Manager of artisanal food marketplace Gilt Taste.
Nobu Nakaguchi
(Co-Founder & Chief Design Officer)Before co-founding Zola, worked for Gilt Groupe in a number of senior roles including Product Management and User Experience. Founded and was Design Director at nn27, a digital product design consultancy.
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