Staff Product Manager, Homebase
Growth
$214-252k
+ Stock options. Toronto: CA$188.5K – CA$222K
More information about location
Employee scheduling software for small businesses
Open for applications
Employee scheduling software for small businesses
1001+ employees
Open for applications
$214-252k
+ Stock options. Toronto: CA$188.5K – CA$222K
More information about location
1001+ employees
Company mission
To make local business teams unstoppable.
Role
Who you are
- 8+ years of product management experience, including significant ownership of growth, onboarding, or customer lifecycle initiatives
- Proven success scaling customer onboarding and engagement experiences that drove measurable revenue outcomes
- Experience leading cross-functional initiatives with Sales, Marketing, and GTM teams
- Strong track record of managing PMs
- Deep familiarity with AI tools for product development and material experience building AI-powered customer experiences
- Analytical and data-driven, with expertise in funnel analysis, activation metrics, and growth experimentation
- Exceptional storytelling and influence skills; able to align executives and cross-functional partners around a growth vision
What the job involves
- We’re looking for a Staff Product Manager, Growth to own and scale Homebase’s growth engine - converting visitors to sign-ups to engaged users to paying users to then purchasing additional products
- You’ll drive the strategy, vision, and execution of onboarding and activation experiences that accelerate time-to-value, maximize engagement, and unlock long-term revenue impact. You will design and implement AI-powered customer experiences (whether agentic or otherwise), as well as design and build automation and personalization
- This is a high-visibility, high-impact role at the Staff (P5) level, designed for a seasoned product leader who can balance strategy, execution, and cross-functional influence
- This role is primarily a hands-on product management role, and you will be managing a small team of 2-3 Product Managers, shaping the next generation of PM talent at Homebase
- Own the customer’s first 60-day experience—defining the product strategy and roadmap to accelerate onboarding, activation, and early engagement
- Own all product aspects of freemium->paid user and upsell conversions
- Drive company-level impact on new customer revenue goals by partnering with Sales, Marketing, and GTM leadership
- Set the long-term vision and execution path for growth, onboarding, and all PLG products, including AI-enabled experiences that simplify customer tasks
- Lead complex cross-functional initiatives, aligning executives, GTM partners, and Product/Design/Engineering teams
- Manage, coach, and mentor a team of 2-3 PMs, developing their craft and ensuring alignment with Homebase’s growth priorities
- Establish KPIs, run experiments, and use data to drive continuous improvement in conversion, retention, and customer satisfaction
- Serve as a thought leader in applying AI-first approaches to product development and customer-facing workflows
Application process
- Meet the Talent Acquisition team, Mavel W
- Meet the Hiring Manager, Roi C
- Participate in a Talent Showcase
- Meet Cross-functional Partners
- Background Check + Offer Stage
- Welcome to the team, Homie 🎉
Our take
Homebase provide employees and businesses with time tracking applications, with a range of other HR functionality built in. Homebase automates the process of managing employee scheduling, and also helps companies improve internal communications.
The company contributes to the reduction of paperwork in an office by turning an array of devices into time clocks that track hours and overtime, while also providing payroll support. This makes it easier for companies to remain in sync, running a more efficient operation as a result.
Given that Homebase's customer base of small businesses is not able to pay a lot for its product, scale is the key driver in the company's future success. With over 100,000 customers already, its significant venture capital backing will ensure that the company will be able to grow (notably it's investing in Canadian talent) to provide its services on a profitable scale.
Freddie
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2024
$60m
SERIES D
Nov 2021
$30m
GROWTH EQUITY VC
Total funding: $189m
Company benefits
- Stock Options
- Paid parental leave
- Generous paid time off options
- Offsites, customer days & social events
- Work from Anywhere Month
- Group health benefits coverage
- Group RRSP with employer match + TFSA
- Snacks + lunch on us at hub offices
- MasterClass at Work for ongoing learning
Company HQ
Yerba Buena, San Francisco, CA
Leadership
John Waldmann
(Founder & CEO)BA Political Science at Stanford. Associate at Boston Consulting Group, then KKR Capstone, before founding Homebase in 2014.
Salary benchmarks
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