Performance Marketing Executive, Freddie's Flowers
PPC & SEO/GEO
More information about location
3+ days a week in office
Flower delivery service
Be an early applicant
Flower delivery service
101-200 employees
Be an early applicant
More information about location
3+ days a week in office
101-200 employees
Company mission
To change the world of flowers, and to change the world with flowers.
Role
Who you are
- Google Ads: Have 2 years experience in PPC, specifically hands on experience of campaign creation and management in Google Ads in-house/agency role (experience with Google Ads editor & Shopping Campaigns/Feeds is a must)
- Analytical & Automation: You possess a very strong analytical background. You are comfortable with complex datasets, advanced Excel/Google Sheets, and data visualization tools (e.g. Looker Studio, Tableau, or GA4)
- AI Skills: Whilst you might not be an AI-pro yet, you will have started to explore how to automate analysis and workflows and be starting to incorporate this into daily/weekly tasks
- Resilience & Proactiveness: This is a target based role, with weekly KPIs. Whilst you will have the support of your manager, you must be comfortable managing performance to hit targets and pro-actively developing plans/ taking action where there are variances to forecasts
Desirable
- German Speaking: Whilst not a requirement for the role as we have in-house German resources that can be leveraged for ad-copy/landing pages and tools for translation, speaking German is a plus
- SEO/GEO Experience: Any experience managing an agency or in-house SEO/GEO is preferable
What the job involves
- The Merchandiser is responsible for ensuring the optimal product mix, pricing, and promotional strategy to maximise commercial performance across subscription and gifting in both the UK and Germany. This role is a critical link between the Flowers, Creative, Ops/Buying, Marketing and Commercial teams
- Google & Microsoft Ads: Responsible for day to day operations of our Google Ads accounts, managing budgets, creating campaigns and optimising bids, ads and product feeds to hit targeted KPIs, as well as developing test and learn road maps to further grow the account
- SEO/GEO: Working with our SEO/GEO agency to review and implement recommendations to improve our rankings across Search Engines and increase our mentions/share of voice in AI platforms
- Other PPC Based Performance Channels: Including but not limited to Chat GPT ads and supporting other channels where necessary (e.g. affiliates)
- Advanced Analytics: Build & automate reports using google sheets, looker and claude, to give effective insight to optimise campaigns and report to senior management on performance
- Conversion Rate Optimisation - Be responsible for pushing the boundaries of our website, working with your manager and product team to tailor and optimise pages to ad content and across core pages of the website
Salary benchmarks
Our take
Freddie's Flowers is a UK-based flower subscription service built around a simple idea: fresh, seasonal blooms delivered regularly, without the hassle of reordering. What sets it apart is the experience around the product, with each delivery coming with carefully selected stems and guidance on how to arrange them, turning a box of flowers into something more creative and personal.
At the heart of the brand is a genuinely customer-first approach. Rather than locking people into rigid plans, Freddie's Flowers offers a flexible, no-commitment model that lets customers decide when and how often they receive deliveries. That sense of control, paired with consistently high-quality flowers, has helped build a loyal customer base and a strong word-of-mouth growth.
While its international expansion has seen mixed traction, following a successful launch in Germany alongside slower progress in markets like the Netherlands and California, the core business remains resilient. With a clear brand identity and a focus on delivering small, repeat moments of joy, Freddie's Flowers continues to carve out a distinctive place in the UK's floral market, with plenty of room to keep growing.
Freddie
Company Specialist at Welcome to the Jungle
Insights
35% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2021
$60m
LATE VC
Nov 2020
$5.1m
EARLY VC
Total funding: $65.1m
Company benefits
- Training and development support
- Cycle to work scheme
- Health and Wellbeing sessions with The Mind Clinic
- Cut-price flowers for all
- Delicious lunches once a week in the Battersea office
- Lots of organic fruit and tasty snacks
Company HQ
Nine Elms, London, UK
Leadership
Freddie Garland
(Founder)Prior to founding Freddie's Flowers in 2014, Freddie was the Head of Direct Sales at Abel and Cole for 3 years.
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