Analytical problems plague metrics of online advertising. Ad blockers, cookie consent and privacy settings of customers and companies can lead to site performance inaccuracies, making it hard to grow and plan marketing campaigns. Alphix Solutions, a part of Fundamental Media, was founded to solve these problems, but has since grown into a suite of site performance metrics and activation tools as well.
The company’s mission to improve data accuracy in marketing is bolstered by site performance, insights and activation tools powered by AI. Its suite is scalable and flexible across a wide range of sectors and has won the company awards at the Financial Service Forum and Investment Marketing and Innovation Awards 2023.
With the foundational backing of award-winning marketing agency Fundamental Media, Alphix Solutions is in a strong position to grow its market share.
Kirsty
Company Specialist at Welcome to the Jungle