Marketing Operations Specialist, Aqua Security
Cloud native security platform
Be an early applicant
Cloud native security platform
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To empower customers to accelerate their cloud transformation and agile development with solutions to innovate while also making applications more secure than they've ever been.
Role
Who you are
- 1-3 years of hands-on experience with HubSpot (or similar marketing automation software) and Salesforce.com
- Proficiency in various marketing and technology platforms such as: BrightTALK, Wistia, Zapier, HubSpot Operations Hub, Monday.com, Zoom Webinar
- Highly proficient in email nurturing and best practices
- Strong interpersonal and problem-solving skills; attention to detail and desire to learn how things work
What the job involves
- As the Marketing Operations Specialist at Aqua, your primary job responsibilities will be related to setting up, configuring, and maintaining HubSpot and Salesforce for seamless lead generation, tracking, and analytics
- The Marketing Operations Specialist will also helping out with various MarTech systems, including Monday.com, MindTickle, Zoom Webinar, Wistia and the HubSpot social media platform
- Create and manage workflows, lists, and segmentation to automate marketing processes and increase efficiency
- Implement and maintain marketing automation processes, including email marketing, lead nurturing, and lead processing
- Utilize HubSpot's automation features to personalize communication and improve lead engagement
- Setup private apps and API connectors in HubSpot for 3rd party vendor integrations
- Apply technical and analytical skills required to effectively and deliver the desired business outcomes and improve on operational deliverables by focusing on simplification and continuous optimization
- Maintain a strong understanding of the Marketing Operations ecosystem and its associated tech stack, data integrations and process flows
- Maintain our Digital Asset Management system (Monday.com platform)
- Work with the marketing team to ensure timely delivery of social posts via the HubSpot Social Media platform
- Apply database segmentation methodologies by managing and maintaining the integrity of our email lists, segmenting and categorizing data for more personalized and effective outreach
- Conduct A/B testing on various email campaigns to understand the best-performing strategies and continuously improve engagement and conversion rates
- Monitor and analyze email campaign performance, including open rates, click-through rates, and conversion rates, making recommendations for improvement
- It’s time to unleash your creativity and be a part of a dynamic marketing team!
- Our marketing team is a talented group of experts dedicated to driving our brand's success and creating meaningful connections with our customers and partners
- They are devoted to driving results, exceeding expectations, and continually pushing the boundaries of marketing excellence
- Their creative flair, strategic mindset and positive energy create a fun and empowering experience!
Our take
Aqua Security Software is a global pure play cloud native vendor that helps enterprises secure their cloud-native applications from development to production, regardless of whether they run using, say, containers or virtual machines.
The company bridges the gap between DevOps and security, promoting business agility whilst accelerating digital transformation. Whilst there is much noise in the cloud native security market, few vendors offer true CNAPP capabilities. Already ahead of competitors in this regard, the company’s acquisition of Argon further propelled it ahead of competition as the only vendor in the market that wholly protects how cloud applications are developer, deployed and run.
Indeed, in recent years, the company has experienced a serious period of growth. It doubled its channel and ecosystems teams and launched its new Advantage Ecosystem program ad partner portal that bolsters ongoing revenue generation, accelerating its customers’ digital transformations. Substantial 2024 investment raised the company's valuation to over $1b, and paves the way for further innovations in the cloud security sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2024
$60m
SERIES E
Mar 2021
$135m
SERIES E
Total funding: $325m
Company HQ
Burlington, MA
Leadership
Amir Jerbi
(CTO)Previously spent over 11 years at CA Technologies, eventually serving as Principal Software Architect. Experience as a Developer for Memco.
Dror Davidoff
(CEO)Previously served as Chief Revenue Officer for ClickTale, Board Director for Pebbles Interfaces, and as Vice President of Database Security for Intel Security.
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