Senior Vice President of Product Strategist, SharkNinja
$375-425k
+ ESPP
Home devices and appliances
Open for applications
Home devices and appliances
1001+ employees
Open for applications
$375-425k
+ ESPP
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- Senior product leadership experience at the VP or SVP level
- Strong engineering background or equivalent technical credibility
- Proven experience leading front-end product strategy and roadmap development
- Demonstrated ability to translate consumer and market insight into product and feature definition
- Experience making and defending go / no-go decisions in ambiguous, high-investment environments
- Exceptional communication and influence skills with senior engineering and product leaders
- Consumer-obsessed and market-driven
- Decisive and comfortable saying “no.”
- Credible and respected by engineering teams
- Strategic thinker with hands-on product instincts
- Comfortable operating with ambiguity and incomplete data
Desirable
- Experience leading advanced concept, incubation, or next-generation product teams
- Background working at the intersection of:
- Engineering
- Product Management
- Marketing / Consumer Insights
- Experience managing small PM or program teams in a matrixed organization
What the job involves
- The SVP, Product Strategist is a senior product leader embedded within Engineering, responsible for defining the up-front product roadmap and future product concepts for the company
- This role owns what we build and why—before initiatives enter formal Product Development (PD) execution
- Unlike traditional backend PD roles focused on sales planning, volume forecasting, and lifecycle management, this position leads front-end product strategy, consumer-driven feature definition, and early-stage go/no-go decision-making
- The role sits within the ACE (Advanced Concept Engineering) organization, a group of ~160 elite engineers chartered with inventing the company’s next-generation product portfolio
- Own and structure the front-end product roadmap across Engineering
- Manage a portfolio of initiatives including:
- ~20 critical, must-win programs
- ~50 dependent or enabling projects
- Early-stage incubation and exploratory concepts
- Ensure roadmap alignment with long-term strategy, consumer needs, and market opportunity
- Act as the product manager for early-stage concepts:
- Define problem statements, target consumers, and use cases
- Validate market fit and consumer value
- Establish clear, differentiated feature sets
- Translate marketing and consumer insights directly into engineering-ready product definitions
- Ensure concepts are fully formed and defensible before transitioning into PD execution
- Partner closely with executive leaders to:
- Lead structured go/no-go decision forums
- Evaluate consumer relevance, market fit, feature logic, and technical feasibility
- Stop or redirect initiatives early to preserve engineering capacity
- Serve as the voice of the consumer and the market within technical and executive discussions
- Guide engineering teams on why specific features and solutions best meet consumer and market needs
- Operate as a trusted peer to senior engineering leaders, bridging product vision with technical execution
- Ensure engineering innovation is consistently grounded in customer value and strategic intent
- Potentially lead a small team of project managers within the Engineering organization
- Operate a lightweight, front-end PMO to support:
- Prioritization
- Dependency management
- Readiness and decision quality
- Focus on clarity, discipline, and decision velocity rather than process overhead
- Reports into Engineering leadership
- Embedded within the ACE (Advanced Concept Engineering)
- Interfaces directly with:
- Product Development (PD) leadership
- Marketing and consumer insights
- Advanced development and R&D
- Executive leadership
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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