Director of Product Marketing, GB Group
Loqate
Digital identity and fraud solutions
Be an early applicant
Digital identity and fraud solutions
1001+ employees
Be an early applicant
1001+ employees
Company mission
To balance the growing need for a frictionless digital customer experience with the increasing risk of fraud and financial crime.
Role
Who you are
- An experienced B2B tech product marketing professional, with either prior Director level or established as a strong Senior Manager
- A strong story-teller, who is able to take complex product information, and turn it into compelling messaging that will inspire our target audiences
- A journalistic approach to content creation. Curiosity is going to be key and your ability to draw out information from others
- Passion for taking products to market and enabling predictable and scalable growth
- Proven market insight experience, talking directly to customers, analysts and competitors. Plus, the ability to turn learnings into action
- Experience of leading a team, working with multiple stakeholders across the globe
What the job involves
- The Loqate global marketing team is a strategic function within the Loqate business unit
- The team is responsible for driving revenue and building the Loqate brand across our core markets
- The Director, Product Marketing sits on the marketing leadership team
- You are responsible for driving growth, adoption and usage of our product portfolio
- Enabling our global sales and customer success team, while working alongside our demand- and revenue-generating marketing team
- We see product marketing as the fuel to the drive increased growth and past our competition in our customers eyes
- Managing a small but growing team consisting of Product Growth and Sales Enablement specialists, trole requires a stronger leader, with B2B product marketing experience (ideally in software) who can drive an increase in product adoption
- Product marketing strategy & execution: Working cross-functionally, you will define and execute the product marketing strategy centred around increasing product adoption
- This will include evolving Loqate’s positioning and messaging, and how this drives customer acquisition and growth
- Product growth: You and your team will partner with product, sales and customer success teams to articulate the value of Loqate to current and future customers and partners
- Each product growth specialist will be known for saying “This is what value my product provides customers; how can I help you sell more of it to them?”
- Enablement: Partnering with marketing and sales leaders globally, you will develop and execute all enablement tactics for the business
- We want everyone in Loqate to be able to clearly articulate the value we provide and for our customers to easily understand this
- Insight: Your team will be the voice of the customer, are the market experts and understand the nuances of each of our competitors
- You’ll develop and evolve a framework which takes this insight and turns it into action
- Leadership: Lead your growing team, providing guidance, mentorship and direction
Salary benchmarks
Our take
Founded in 1989 as a mailing system in Cheshire, GBG became an information management company before several acquisitions and name changes led it full circle back to operations under GB Group - or GBG. Now valued at $1.7 billion, the company created an international identity verification service that is its current leading product.
With 21 countries under its wing and companies such as IBM and HSBC using its services, GBG simplifies employee onboarding, cyber security, and personal data protection with a friction-free digital platform.
With international revenues steadily growing, GBG managed to navigate the market from acquired startup to company-acquiring global leader. However, the rocky economic climate in the UK has led to GBG's purchase by US private equity firm GTCR in September 2022, a growing trend among foreign companies in the UK tech industry. Since then, however, GBG has gone on to win contracts with award-winning companies like Shoplazza, indicating that it has retained its momentum post-acquisition.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
0% employee growth in 12 months
Company
Company benefits
- Work When & Where You Want to self-empower and manage your own working pattern and location
- Unique Sharesave Scheme offering the opportunity to invest in GBG’s and your own future
- Competitive annual leave including your birthday day off
- Generous Employee Referral Policy allowing you to help shape the future of GBG's workforce and get a cash reward for referring great talent
- Family Friendly policy including a 4 day working week for new parents (at full pay) for the first 3 months upon return from parental leave
- Many more exciting benefits tailored to each region - please enquire to learn more
Articles
Leadership
Chris Clark
(CEO (Not Founder))Previously Managing Director UK & EMEA at Experian, Managing Director at BT Enterprises, CEO at BT Ireland, CEO at BT Wireless Broadband.
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