Growth Marketing Manager, Seed
Paid Social
$110-130k
+ Equity
Probiotics for improving human and planetary health
Job no longer available
Probiotics for improving human and planetary health
201-500 employees
Job no longer available
$110-130k
+ Equity
201-500 employees
Company mission
To improve the health of people and the planet through pioneering the use of microbes and bacteria.
Role
Who you are
- 3-5 years of Paid Social Media experience at a DTC ecommerce company managing and scaling campaigns (specifically hands-on experience managing Meta, Youtube, TikTok)
- Experience running experiments and utilizing data to make actionable decisions
- Direct experience with managing whitelisted ad programs and hands-on experience building partnership ads
- Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, creative specs) and growth marketing measurement methodologies (attribution, incrementality, lifetime value)
- Strong analytical skills to evaluate performance metrics, develop tactical insights, and propose actionable recommendations
- Excellent writing and communication skills
- Deep commitment to learning
- You approach tasks big and small with kindness, optimism, and dedication
- A natural self-starter who is always looking for ways to plug in
- Excels at time management and can skillfully re-prioritize at any moment
- Attention to detail and organization with a passion for proofreading and QA’ing work
- Efficiency-minded, and one to speak up if there is a better, faster, easier way to do something
- Comfortable in the ambiguity and ever-revolving needs of a fast-growing startup environment
- Ability to execute day-to-day while delivering on a broader strategic vision
- Science communication / translation and knowledge of regulatory, a plus
What the job involves
- The Growth Marketing Manager, Paid Social will manage day to day execution of our paid social media initiatives to improve efficiency and help Seed achieve its target KPIs across DTC, Amazon, and Retail distribution channels
- You will collaborate closely across the org with Creative Strategy, Influencer, Creative, Growth Product, New Channels, and Data to establish and maintain a world-class acquisition program
- Day-to-day management of paid social channels including campaign set up, trafficking creative, test and lift study creation, budget and pacing optimizations to maximize channel performance
- Set up, run, and analyze performance of managed channels on an ongoing basis to ensure optimal performance on KPI’s: CPA, CAC, LTV, etc
- Manage budget and pacing to monthly spend and volume targets, relocating spend as needed
- Collaborate with influencer marketing, brand marketing, and others across the organization to improve full omnichannel funnel efficiency and related campaigns
- Own all aspects of campaign setup, optimization, troubleshoots, daily reporting with a hyper focus on CAC efficiency and incrementality
- Partner with relevant stakeholders on audience management and ensure we’re reaching the right users
- Collaborate with Growth Creative Strategy on creative performance and readouts for internal brand/product teams to develop relevant marketing assets
- Stay abreast of trends and innovations across the paid media landscape and partner with the rest of the Performance team to refine our approach as needed
Our take
Seed Health is a microbial company that researches, develops and sells probiotic supplements to boost gastrointestinal, dermatological oral, pediatric and nutritional health.
The last decade has seen a renewed focus on probiotics, and gut health in particular, with scores of companies bringing supplements to market. However the efficacy of many of these are still shrouded in doubt, and lacking in insightful scientific research. Seed appears committed to upping (and setting) the standard. The company’s chief scientist, Dr. Gregor Reid, is a global authority in microbial sciences, having chaired the UN-WHO panel that first defined the term “probiotics”. On top of this, the company’s advisory board comes with a strong resume in microbiology, immunology, genetics, metabolomics, gastroenterology, pediatrics, environmental sciences and women’s health.
The next big step for Seed Health will be to rise above an already crowded marketplace while continuing R&D for new product categories, with a particular focus on AI applications. Substantial funding in 2021 alongside stable profitability and the fostering of groundbreaking partnerships with the likes of the Swiss Institute of Allergy prove it is turning heads in the science sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
63% employee growth in 12 months
Company
Funding (1 round)
Apr 2021
$40m
SERIES A
Total funding: $40m
Company HQ
Financial District, Boston, MA
Articles
Leadership
Ara Katz
(Co-CEO & Co-Founder)Having started their career in film, they were in the Founding Team of BeachMint, before leaving in March 2016 to co-found Seed. They have served since as co-CEO, alongside various Advisory positions.
Raja Dhir
(Co-CEO & Co-Founder)They studied at the University of Southern California before co-founding Seed Health with Ara in March 2016. They have served with Ara as co-CEO since, and also founded LUCA Biologics in August 2019.
Share this job
View 2 more jobs at Seed