Director of Marketing Analytics & Operations, ForgeRock
$122.1-160k
+ Bonus
Identity and access management solutions
Be an early applicant
Identity and access management solutions
1001+ employees
Be an early applicant
$122.1-160k
+ Bonus
1001+ employees
Company mission
To make digital experiences both secure and seamless for all users, without compromise.
Role
Who you are
- The ideal candidate will be a visionary leader with a deep understanding of marketing operations, data analysis, and a proven track record of building and leading high-performing analytics teams
- This position requires a blend of technical expertise, strategic thinking, and strong leadership skills to guide our analytics team and influence key stakeholders
- Bachelor's degree in Marketing, Business, Economics, Statistics, Data Science, or a related quantitative field. Master's degree preferred
- 12+ years of progressive experience in marketing analytics, marketing operations, or business intelligence roles, with at least 3-5 years in a leadership or management capacity
- Proven expertise in defining, measuring, and analyzing marketing performance across various channels and the full customer lifecycle
- Strong understanding of B2B marketing concepts, sales funnels, and customer journey mapping
- Advanced proficiency with marketing automation platforms (e.g., Marketo, HubSpot, Pardot), CRM systems (e.g., Salesforce), and data visualization tools (e.g., Tableau, Power BI, Looker)
- Expert-level skills in SQL; experience with Python or R for statistical analysis is a strong plus
- Demonstrated ability to build and lead high-performing analytics teams, including hiring, coaching, and performance management
- Exceptional analytical and problem-solving skills with a keen eye for detail and accuracy
- Excellent communication and presentation skills, with the ability to articulate complex data insights to both technical and non-technical audiences
- Strategic thinker with the ability to connect data to business outcomes and influence decision-making at all levels
What the job involves
- We are seeking a highly analytical and strategic Director, Marketing Analytics & Operations to lead our marketing analytics function
- This pivotal role will be responsible for transforming raw data into actionable insights, driving our marketing strategy, and optimizing performance across the entire customer lifecycle
- You will play a critical role in defining our Ideal Customer Profile (ICP), establishing next-level marketing metrics, and setting ambitious but achievable targets that align with our business objectives
- Lead Ideal Customer Profile (ICP) Analysis: Drive the ongoing analysis and refinement of our Ideal Customer Profile, leveraging internal and external data sources to identify key attributes, behaviors, and firmographics that define our most valuable customers
- Partner with Sales and Product teams to ensure alignment and operationalization of ICP insights
- Develop Next-Level Marketing Metrics & Analytics: Design, implement, and maintain advanced marketing metrics and reporting frameworks across the entire marketing journey (awareness, consideration, conversion, retention)
- Move beyond traditional metrics to establish predictive models, attribution insights, and customer lifetime value (CLTV) analysis
- Customer Lifecycle Performance Measurement: Establish comprehensive analytics for the customer lifecycle, identifying key touchpoints and opportunities for optimization
- Develop dashboards and reports that provide a holistic view of customer engagement and value
- Build Customer Marketing Metric Targets: Collaborate with Marketing, Sales, and Product leadership to develop data-driven, measurable targets for all key marketing initiatives and campaigns, ensuring alignment with overall business goals
- Annual Marketing Operating Plan & Target Setting: Lead the development of the annual marketing operating plan, including detailed target setting for pipeline generation, customer acquisition, retention, and revenue contribution
- Provide strategic recommendations based on market trends and performance analysis
- Team Leadership & Development: Serve as a direct leader for a team of marketing analysts, fostering a culture of continuous learning, data integrity, and analytical rigor
- Provide mentorship, guidance, and professional development opportunities to enhance team capabilities and impact
- Data Governance & Infrastructure: Partner with IT and Data Engineering teams to ensure data quality, accessibility, and the development of robust marketing data infrastructure
- Champion best practices in data governance and privacy
- Strategic Insights & Recommendations: Translate complex data findings into clear, concise, and actionable insights for marketing leadership and cross-functional teams
- Proactively identify opportunities for marketing optimization and efficiency improvements
- Technology & Tools: Evaluate, recommend, and implement marketing analytics tools and technologies to enhance reporting capabilities and operational efficiency
Our take
PingIdentity is a platform, delivered through both cloud services and on-premises software, that is used to provide a comprehensive Identity and Access Management service. In today’s highly connected digital world, digital identity management services — the process of identifying and authenticating users on networks to access services — has become a key aspect of interacting on the internet.
The digital identity market is worth approximately $30 billion today but growing at upwards of 18.5% and potentially as big as $100 billion by 2024, according to the latest forecasts. Consequently, competition is heavy for PingIdentity, with some other strong players in the various branches of identity management including Okta, LastPass, and Duo Security. The merger between PingIdentity and ForgeRock went some way to consolidating a firm rooting in the industry for both companies.
The now combined, PingIdentity and Forgerock have successfully attracted considerable funding and serve hundreds of brands, including Morningstar, Vodafone, and GEICO as well as governments like Norway, Canada, and Belgium. Alongside this, both companies were acquired by the leading software investment firm, Thoma Bravo in 2022 before the merger. This acquisition offered a unique opportunity for PingIdentity to further grow and marked the beginning of an exciting new chapter for the combined company and its customers.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2020
$93.5m
SERIES E
Sep 2017
$88m
SERIES D
Total funding: $233.5m
Company benefits
- AD&D: Benefit to financially help loved ones in case of accidental death or disability
- 100% Company paid Health Care options
- Vacation Allowance
- Health and Wellbeing resources
- Parental Leave and Family Bonding
- Expert Eye Care and the lastest eye wear
- Range of dental coverage
- Retirement programs with several investment options and financial planning services
- Employee Assistance Program
- Free lunches, snacks, and drinks
- Commuter Offset
Leadership
Andre Durand
(CEO)Is on the board for Jamf, Executive Chairman of Identiverse. Previously the Co-Founder of Digital ID World, LLC and Founder and General Manager of Jabber, Inc.
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