Brand Marketing Manager, Convene
$100-110k
Eligible for Convene's annual incentive performance bonus plan
3+ days a week in office
Digital and hybrid work experience solution
Be an early applicant
Digital and hybrid work experience solution
201-500 employees
Be an early applicant
$100-110k
Eligible for Convene's annual incentive performance bonus plan
3+ days a week in office
201-500 employees
Company mission
To elevate the way people meet, work and live by reimagining what “a workday” means for today's most innovative organizations.
Role
Who you are
- Extensive brand marketing experience required, with a bias towards ROI and performance marketing preferred
- Experience working with a global lifestyle brand or brand portfolio high preferred
- Proven track record of driving brand awareness and executing savvy and successful global marketing campaigns
- Leadership qualities with the ability to create alignment across multiple internal stakeholders
- Critical thinker who is business-minded yet creative, organized, and highly motivated
- Excellent written and verbal communication skills
- Excellent grammar and attention to detail
- A keen eye for visually compelling creative and collateral
- Strong time management, organizational, and prioritization skills. Must have the ability to balance multiple priorities and projects simultaneously
- Self-motivated approach with the ability to take initiative while also being a team player
- Ability to maintain top-quality work in a high-volume environment
- Experience in meeting/event, hospitality, or commercial real estate industry a plus
- Proficiency in WordPress, Hubspot, Salesforce, and/or Google Analytics a plus
- Must be able to provide work samples including writing examples or a campaign portfolio upon request
What the job involves
- The Brand Marketing Manager will report directly to the Senior Director of Brand & Communications
- The Brand Marketing Manager is responsible for supporting global marketing efforts for our portfolio of brands including strategy development, execution, and collaboration with Regional Marketing Managers on local adaptation
- The focus of this role will be building brand awareness for the Convene portfolio of brands, which includes etc.venues, and its full suite of products - Events, Meetings, and WorkPlace
- This position will sit on the Brand & Communications Team and work closely with the Performance Marketing Team to support Demand Generation and Regional Marketing efforts, serving as the key liaison to ensure cohesion and consistency across global and local marketing messaging and tactics
- Ownership of the annual marketing calendar, accounting for all global campaigns, industry events, and brand activations, as well as supporting regional adaptations
- Develop and execute global brand marketing and awareness campaigns for a portfolio of brands, inclusive of campaign standards, taglines, and visual guidance, as well as deployment methods such as email marketing, print and digital ad buys, events and activations, barters/partnerships, and more
- Develop and execute industry use-case campaigns for all products across the portfolio of brands
- Identify print advertising and/or sponsored content opportunities in national media outlets and/or relevant trade publications
- Champion and enforce brand messaging and standard across all internal departments to ensure consistency and cohesion for all brands across the portfolio
- Partner with Product and Commercial teams on go-to-market strategies for new initiatives (e.g. Refer-a-Friend Program)
- Manage global tradeshow calendar and coordinate on-site booth activations. Serve as a representative of the company at select client-facing events
- Serve as production coordinator for brand and property video shoots
- Lead association and industry organization partnerships (i.e. national chapters of MPI, ILEA, et. al.)
- Manage global email marketing and newsletter calendar
- Manage Client Advisory Board in partnership with Product team
- Partner with Sales Enablement to identify buyer personas, industry trends, and other variances to better inform Commercial strategy
- Manage and maintain brand website and universally-used aspects of the commercial technology stack
- Assist with the development of an evolving brand strategy for a portfolio company
- Monitor campaign performance metrics and report out on key findings while iterating on tactics
- Assist Regional Marketing team with the coordination and planning of marketing events, as needed
Our take
Convene provides co-working space and meeting locations inside office buildings. It was founded to change the way people meet and work, and also to revolutionise how office buildings offered hospitality services to tenants.
Convene's revenue decreased by over 60% in 2020, after the pandemic disrupted its in-person events. In response to this, the company has diversified into the video meetings market. It hosts virtual and hybrid events that more closely resemble the feeling of attending a live business conference. Users can attend the conferences online and interact with the speakers, the hosts, and other attendees in private video chats.
Convene has done well to navigate the macro challenges and reinvent itself, but there will be more challenges to come; Convene also operates in a market with big players, such as Zoom. However, in 2023, the company acquired etc.venues, widening Convene's net to the UK and establishing it as one of the largest premium and event venue companies in the US and UK with 38 locations across the two countries. The goal now is to generate a revenue of $100 million a year by 2025 and it hopes its virtual operations will form a larger percentage of this.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2018
$152m
SERIES D
May 2017
$68m
SERIES C
Total funding: $245.5m
Company benefits
- Convene employees have access to comprehensive insurance plans and benefits so they can stay healthy and have access to resources they need, so they can lead a full life at and outside of work
- Employees have access to generous paid time off, including paid holiday breaks and birthday PTO – promoting work life balance and wellness
- A robust calendar of programming dedicated to employee resource groups, along with an active mentorship program aimed to elevate diverse voices
- Enabling those that want to give back or grow, we offer an annual application-based paid sabbatical program to those that want to invest in their communities
- Immense catalog of online learning opportunities and weekly live sessions focused on leadership development and skills-based training
- We’re a remote-first company, and if the role allows, we support our employees as they work from wherever they feel most comfortable
- 401K with company matching
Company values
- Genuine
- Relentless
- Integrity
- Teamwork
Company HQ
Midtown South, New York, NY
Articles
Leadership
Ryan Simonetti
(CEO & Co-Founder)Ryan worked at Lehman Brothers in Real Estate from 2005 to 2006 before spending 3 years at Gramercy Capital Corp. He left this role in September 2009 to co-found Convene the following month, serving as CEO since 2013.
Salary benchmarks
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Diversity, Equity & Inclusion at Convene
- Active mentorship program
- Robust network of employee resource groups
- Equal opportunity employer
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