SEO Strategist, FareHarbor

• To be successful in this role you should have knowledge of user experience and SEO principles and their application. A close understanding of SEO tools is critical to success in this role
• You will be working on multiple projects at one time and should have a strong attention to detail and the ability to multitask and self start. Experience and interest in cross-team collaboration, mentorship opportunities, and understanding of how to help manage multi-stakeholder projects is ideal
• 3+ years in an SEO role
• Experience working with Excel, SEMRush, and Screaming Frog
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Proficiency in presenting data in a clear and compelling narrative
• Up to date understanding of search engine algorithms and ranking methods
• Able to complete competitive analysis of other companies within the industry
• Comfortable analyzing high volumes of data on a daily basis
• Passion for SEO, content and all things related to organic marketing
• Ability to work within a team and independently
• Strong organizational, time management, and analytical skills
• Have the desire to improve and grow within the organization
• Experience with Google Analytics and Google Search Console

Desirable

• SEO Strategists are a key part of the FareHarbor Sites team at FareHarbor. We host over 3,000 client websites and are always looking to help our clients grow their business by improving their organic search presence
• In this role, you will utilize your SEO knowledge to analyze website data, create comprehensive SEO recommendations, and provide invaluable insights to clients for continued SEO maintenance and growth for all paid package clients
• As an SEO Strategist, you will work closely with Project Coordinators, Sr. SEO Specialists, SEO Specialists, Conversion Rate Optimization Specialists, and Copy Specialists to implement strategies for growth focused package clients, analyze and adjust strategies based on client needs, with an expectation to execute on our Enterprise services as needed
• This role will interface with clients both directly and through project coordinators, so an ability and interest presenting to clients is necessary to be successful in this role
• For this position you should be able to pinpoint where a client is at in their SEO life-cycle and customize appropriate recommendations based on their position
• Assist Enterprise Project Managers & Web Designers with website pre-build activities related to clients current/previous SEO activities
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords during website pre-sweep to aid Web Designers
• Create comprehensive SEO recommendations based on client goals, Google Search Console, Semrush, Google Analytics, and the results of other data based tools
• Work with Team Leads and management to build and refine audits, trainings, and other resource material
• Provide guidance and mentorship to team members on complex SEO questions
• Benchmark traffic, rankings and revenue with Google Analytics and SEMrush to help with showing positive changes and results
• Perform keyword research, local audits and competitive analysis
• Follow any specific instructions provided by Project Coordinators and work with them to hit defined deadlines and milestones for each project
• Track changes made to client websites, help prepare reporting for clients
• Stay up to date with changes in the SEO landscape, apply to client work
• Collaborate with CRO team to create optimal user experiences and conversion rate optimizations
• Advise and educate Fareharbor departments on SEO best practices
• Work with the Product team to give feedback on features that already exist and ones that should be created