Director of Global B2B Marketing, Keeper Security
Plus above-market annual bonuses
More information about location
Cybersecurity platform preventing password-related data breaches
Open for applications
Cybersecurity platform preventing password-related data breaches
201-500 employees
Open for applications
Plus above-market annual bonuses
More information about location
201-500 employees
Company mission
To improve the safety and efficiency of online access by providing consumer and business users with vital password management, access management, and encrypted file storage software solutions.
Role
Who you are
- 10+ years of experience in B2B marketing, with a track record of success in demand generation, pipeline acceleration and revenue growth; SaaS experience is required; Cybersecurity experience is preferred
- 5+ years of experience leading and managing results-oriented, high-performing global marketing teams
- Deep understanding of global B2B marketing strategies and tactics with expertise in campaigns, digital marketing and ABM across multiple channels and geographies
- Strong familiarity with marketing tools and platforms, including HubSpot, Salesforce, Google Ads, paid social, ABM (e.g., Demandbase, 6Sense) and web analytics tools (e.g., Google Analytics)
- Experience in budget management, with the ability to effectively allocate resources and optimize spend to maximize ROI
- Strong proficiency in B2B marketing metrics, with the capability to track, analyze and interpret performance data to inform strategic decisions
- Proven ability to drive complex, multi-stakeholder processes and cross-team programs, building strong relationships across functions
- Outstanding verbal and written communication skills for a global audience
- Willingness and ability to travel for meetings, events and conferences as required
- Bachelor's or Master’s degree in Marketing, Business Administration or related field
What the job involves
- Keeper Security is hiring an experienced Director of Global B2B Marketing to spearhead and manage marketing strategies, campaigns and a team of world-class marketers
- The Director of Global B2B Marketing will report to the Vice President of Global Marketing and lead a global team of high-performing marketers responsible for B2B inbound and outbound demand generation across North America, EMEA and APAC
- Own and execute Keeper’s global B2B growth marketing strategy, spanning public and private sector audiences, to drive inbound demand, pipeline acceleration, customer acquisition and revenue growth across all regions and segments
- Lead a high-performing, cross-functional global marketing team, including regional leaders in EMEA and APAC, customer marketing and public sector marketing
- Design and optimize multi-channel campaigns across digital, events, content and ABM while ensuring alignment with buyer journeys, regional nuances and product positioning
- Drive go-to-market strategy for product launches and feature rollouts, partnering closely with product marketing, sales and customer success to ensure alignment and impact
- Collaborate with regional sales and channel leaders to align on pipeline goals, prioritize target accounts and execute integrated campaigns that support both direct and partner-led growth
- Lead full-funnel marketing initiatives including lead nurturing, upsell/cross-sell motions and win-back campaigns to support lifecycle engagement and expansion
- Monitor and report on marketing performance, providing clear insights into pipeline contribution, ROI by channel and regional impact to executive stakeholders
- Manage and optimize the global B2B marketing budget, ensuring strategic investment across channels, teams and initiatives to maximize ROI
- Foster a culture of accountability, innovation and continuous improvement, mentoring team members and championing best-in-class marketing practices across the organization
Our take
Keeper Security is a zero-trust and zero-knowledge cybersecurity platform looking to transform the way organizations and individuals secure their passwords. Allowing clients to have password security in minutes, Keeper seamlessly integrates with any tech stack to prevent possible breaches within businesses, in turn reducing help desk costs and ensuring compliance.
Trusted by over a million customers, Keeper is a proven industry leader in best-in-class password management, secrets management, privileged access, secure remote access, and encrypted messaging. The company has won a plethora of awards for its impact on the cybersecurity industry, including being named PC Magazine's Best Password Manager (2019-2022) and Editors Choice (2019-2022).
The company is partnered with some of the world's biggest organizations, including Google, Samsung, Amazon, Microsoft, LG, and Nokia, to enhance and protect individuals and businesses of all sizes across every major industry sector. Its most 2023 round of funding comes from influential Summit Partners, and this money will be used to accelerate growth and improve its cyber security tools. In short, then, Keeper Security seems well set to cement its position as a dominant market player.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2020
$60m
GROWTH EQUITY VC
Jan 2011
$0.3m
SEED
Total funding: $60.3m
Company HQ
West Loop, Chicago, IL
Leadership
Darren Guccione
(CEO)Previously co-founded OnlyWire and Callpod. Also, previously the CFO & Director at Apollo Solutions.
Craig Lurey
(CTO)Previously founded Apollo Solutions (acquired by CNET Networks). Also worked as a CTO at JiWire.
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