Senior Director of Brand Marketing, KOHO Financial
CA$185-235k
+ Equity
Financial management application
Job no longer available
Financial management application
201-500 employees
Job no longer available
CA$185-235k
+ Equity
201-500 employees
Company mission
To allow Canadians to be able to travel more, retire sooner, and live more balanced lives
Role
Who you are
- Consumer Brand Expert: You have built brands that consumers do not just recognize. They adore them, ideally in fintech, tech, or consumer driven spaces
- High Horsepower Leader: You are a powerhouse who thrives in fast paced settings, delivering big results with speed, precision, and passion
- Storytelling Pro: You know how to craft narratives and identities that resonate emotionally and stick with everyday people
- Team Motivator: You have led creative and marketing teams to build consumer experiences that spark conversation and drive action
- Consumer Obsessed: You get what makes consumers tick, whether it is convenience, trust, aspiration or something else. You have a knack for turning insights into impact
- Results Focused: You have tied brand work to real consumer wins. Think sign ups, engagement, or word of mouth buzz
- 10+ years of brand, marketing, or creative leadership experience, with at least 5 years in a senior role
- Proven success scaling consumer-facing brands (fintech, D2C, or tech experience a big plus)
- Track record of launching strategies that won over consumers and drove measurable growth
- Stellar communication skills with the ability to sell a vision to the C-suite and spark creativity in your team
- Comfortable thriving in the ambiguity of a high-growth, consumer-first environment
What the job involves
- We’re seeking a Senior Director of Brand to shape and amplify KOHO’s identity as the go-to fintech for consumers
- This is a high-impact role for a visionary who can craft a brand that doesn’t just compete, it connects deeply with everyday people
- You’ll champion a consumer-first narrative, bring high-horsepower execution to everything you do, and turn our brand into a household name that sparks trust, excitement, and loyalty
- Shape a Consumer-Centric Brand Vision: Define, own and champion a world-class brand and brand strategy
- Be the Brand’s Biggest Advocate: Inspire employees, partners, and consumers alike by living and breathing our brand, making it a rallying cry for why we exist
- Lead Consumer Focused Execution: Drive the creation of campaigns, messaging, and visuals that cut through the noise. Think scroll-stopping ads, viral moments, and a tone that feels human and approachable
- Unite Teams Around the Consumer: Collaborate with Marketing, Product, and Design to ensure every touchpoint, from app UX to social media, delivers a consistent, consumer-obsessed brand experience
- Move Fast, Win Big: Bring high horsepower energy to execute at scale, iterate quickly, and seize opportunities in a competitive consumer fintech landscape
- Track What Matters: Use consumer insights, sentiment, and data to measure brand love, refine strategies, and grow our reach among target audiences
- Stay Consumer Connected: Keep your finger on the pulse of consumer trends, cultural shifts, and fintech innovations to keep KOHO fresh, relevant, and ahead of the pack
Our take
In the wake of the gradual shift from physical to virtual interactions, the global internet-only banking industry has also seen tremendous growth in recent years. KOHO financial is part of this growing trend, they are a financial solution and payment platform built to help Canadians with managing their finances.
Apart from typical savings and budgeting common with money-management apps, KOHO customers enjoy a suite of financial services that help to build better credit, spending habits and insurance. As part of this, its product appeals especially to the majority of the paycheck-to-paycheck demographic.
KOHO's impressive growth and suite of products also appeal to investors who have backed it with one of the highest levels of funding in the Canadian fintech sector. However, this hasn't completely insulated it from the turbulence in the global economy, which led to KOHO restructuring in early 2023. With 2024 debt funding now secured, it is now focused on growth, aiming to further extend its lead in the Canadian market and achieve a Schedule 1 bank licence.
Steph
Company Specialist at Welcome to the Jungle
Insights
-16% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2024
$29.1m
LATE VC
Dec 2023
$62.6m
SERIES D
Total funding: $307.1m
Company benefits
- Stock options
- Semi-annual merit increases
- Holiday bonus
- Work from anywhere
- Generous PTO
- Health & Lifestyle spending accounts
- $1000 remote office setup budget
- $5000 referral bonus
- Free KOHO Premium account
- Icon Potential Alt Text
- In-house coaching program
- $2000 annual training allowance
- Approachable leadership
- Bias towards action
Company HQ
Liberty Village, Toronto, ON
Leadership
Daniel Eberhard
(CEO)Previously a co-founder and Vice President at Kineticor Renewables before their acquisition.
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