Marketing Manager, Playfinder

• Experience with B2B marketing
• Proficiency in digital marketing, including SEO, Paid, Social, and Email marketing
• Experience in content creation and copywriting
• Experience with CRM and marketing automation tools, specifically HubSpot CRM
• 3-7 years of experience in marketing

Desirable

• Marketing & Brand Strategy
• 1. The marketing strategy, content calendar, budget, and scorecard (KPIs)
• 2. Acting as our brand advocate, championing our brand book, tone of voice, and messaging. You’ll define our brand strategy, working closely with the CEO
• 3. Create and manage the content calendar, designing innovative plans and engaging content that tells a story and connects us with our audience
• Digital & Content Marketing
• 1. Lead our digital marketing, with full accountability across SEO, Paid, Social, and Email marketing, with opportunities to use AI
• 2. Maintain and evolve our sales enablement assets including case studies, blogs, whitepapers, e-guides, and product decks
• 3. Maintain and evolve our product marketing assets, including website, digital, and extending to specification and oversight of support materials/videos where necessary
• CRM/Email Marketing and Data
• 1. Grow and maintain our marketing databases, segmented audiences, and CRM and marketing automation (HubSpot CRM) initiatives
• 2. Oversight of our client communications, including customer newsletters, business updates, product/feature releases and roadmap updates
• 3. Build measurement and reporting into all that you do, assessing performance against marketing goals and measures, and providing reporting for our weekly scorecards

• Apply with your profile
• 2. 15-min virtual interview with CEO
• 3. 60-min in-person interview with CEO + 1/2 team members
• 4. Interview with Chairman