Marketing Manager, Hightouch

• 3-5 years of experience in customer marketing, customer advocacy, or customer success roles, preferably in B2B SaaS
• Proven track record of building and managing customer reference programs from the ground up
• Strong project management skills with ability to manage multiple initiatives simultaneously
• Excellent written and verbal communication skills, with experience conducting customer interviews
• Demonstrated skill in persuasive business writing
• Experience creating compelling content including case studies, testimonials, and success stories
• Familiarity with review platforms like G2, Gartner Peer Insights, and TrustRadius
• Proficiency with CRM systems (preferably Salesforce) and customer advocacy platforms
• Strong relationship-building skills and ability to nurture long-term customer partnerships

Desirable

• We're seeking a passionate and detail-oriented Customer Advocate to join our Product Marketing team
• This role is critical to amplifying customer success stories and building a robust library of customer evidence that drives revenue, shortens sales cycles, and enhances brand credibility
• You'll be the orchestrator of our customer advocacy program, working closely with customers to showcase their success and enabling our sales and marketing teams with compelling evidence materials
• Build and manage a comprehensive customer reference program, identifying and nurturing champion customers across all industries, solutions, and geographies
• Develop and maintain a robust database of customer advocates, tracking their engagement, availability, and areas of expertise
• Lead end-to-end case study development, from customer identification and interview coordination to content creation and approval processes
• Project manage multiple case study initiatives simultaneously, ensuring timely delivery and high-quality output
• Own and optimize our presence on key review platforms including G2.com, Gartner Peer Insights, TrustRadius, and Capterra
• Develop and execute strategies to increase review volume and ratings across all platforms
• Partner closely with Sales, Customer Success, and Product Marketing teams to identify advocacy opportunities
• Support sales teams with reference calls, proof points, and customer evidence materials
• Collaborate with PR and Communications teams to leverage customer stories for thought leadership and media opportunities
• Track and report on customer advocacy program impact, including advocacy-driven revenue attribution