B2B Marketing Manager, Goodnotes
18 Months Fixed Term Contract
Top-rated note-taking app
Job no longer available
Top-rated note-taking app
201-500 employees
Job no longer available
201-500 employees
Company mission
To create the best medium for human and AI collaboration.
Role
Who you are
- 4+ years experience in B2B digital marketing, ideally in SaaS, or a fast-paced start up/scale up
- Strong analytical skills and a data-driven mindset, with proven results in generating strong lead pipeline and revenue outcomes
- Strong experience in organic & paid advertising (SEM, SEO, Social, Paid partnerships)
- Experience in copywriting, content creation & branding
- Experience with email automation, CRM & CMS tools (ideally Hubspot, but not a deal breaker)
- Proven success in building and optimising landing pages and user funnels to generate leads
- Experience in planning and managing key regional events, including international tradeshows and webinars
- Strong organisational and project management skills
- High attention to detail, with the ability to manage multiple priorities
- Flexible & positive can-do attitude, thriving in a fast-paced and fun environment
- Even if you don’t meet all the criteria listed above, we would still love to hear from you! Goodnotes places a lot of value on learning and development and will support your growth if needed
What the job involves
- You will be joining a lean but mighty B2B marketing team that has the support of the larger marketing function, focused on establishing and growing Goodnotes’ B2B product offering globally
- Support our B2B marketing strategy to generate leads, grow pipeline & build brand awareness
- Craft, execute and support compelling marketing campaigns across various paid channels, SEA and email/lifecycle marketing
- Support HubSpot CRM efforts through campaign setup, workflow automation, and lead nurturing to ensure seamless alignment between marketing and sales pipelines
- Create content strategy & materials for our website, other platforms and Sales enablement, such as blog posts, whitepapers, LinkedIn posts, one-pagers, product sheets, battlecards
- Build engaging case studies and testimonials from customer and market insights
- Assist in the production and participation at key B2B events
- Collaborate with Sales, Customer Support, Product & Partnerships to accelerate growth
Application process
- An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
- A role-specific call, combined with a live technical assessment to discuss your background and skillset for this role in more detail
- A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you as well as support you throughout your career at Goodnotes
- A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes
- An AI literacy interview, to gauge how you work with AI
Salary benchmarks
Our take
Goodnotes is a digital note-taking tool for handwritten notes and (formerly) paper-based information. Thanks to its signature vector ink engine, the app delivers a precise and natural writing experience. It can read handwriting (even the worst handwriting) and allow users to search it, as well as convert it to text for easy sharing into other apps or even web pages. Goodnotes also supports importing, searching, and navigation through PDF, PowerPoint, Word, image files, and more.
The platform is available across iPhone, iPad and Mac. One of the leading note-taking solutions on the App Store (with over 14,000 positive reviews) it competes with apps like Notability and Paper by WeTransfer. Founded in Hong Kong, Goodnotes now operates across the UK and with a number of new features and acquisitions, its proving a powerhouse in digital productivity.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Focus on employee wellbeing
"Company cares about each and everyones wellbeing. A monthly budget is provided for everyone to take care of their physical and mental wellbeing. You..."
Funding (1 round)
Jun 2020
$6m
SEED
Total funding: $6m
Company benefits
- Stock options: Meaningful equity in a profitable tech-startup
- Excellent annual leave package + public holidays
- Flexible working hours and location, we're remote friendly!
- Medical insurance for you and your family
- Continuous learning: A learning and development budget or training or courses to build your skills
- Be your best self: A monthly budget for personal growth including books, language/music lessons and online courses
- Noise cancelling headphones
- Monthly wellness budget: Covering gym membership, therapy, massage and much, much more
- Amazing office space in central London and Hong Kong. Your Travel and lunch are also on us!
- Home office set up: Everything you need to create a productive workspace at home. Chairs, desks, hardware, it's covered
- Sponsored working visa with a relocation package to either of our office locations
- Annual team off-site: Get to know your colleagues
- Professional coffee equipment and freshly roasted beans in our offices
Company values
- Dream big
- Build great things
- Operate as an owner
- Win like a sports team
- Learn and grow fast
- Share our passion
- Be user obsessed
Company HQ
London, UK
Articles
Leadership
Steven Chan
(Founder & CEO)Goodnotes was created from Steven's frustration with taking readable and reusable handwritten notes on his first iPad. Since then, the company has grown to millions of happy users.
Paul Onnen
(Senior Vice President of Engineering)Paul loves building things that help make people's lives better and they are using this experience to help Goodnotes be successful as we continue to grow.
Minh Tran
(COO)Minh is a seasoned people and business leader who is obsessed with searching for the world’s best talent and building winning teams that are highly skilled, innovative, and passionate.
Rowena Chung
(Director of Product)Rowena leads product discovery and strategy across Goodnotes' product group. She is committed to understanding the users’ needs and enhancing their productivity and experience with the app.
People progressing
Bret joined Goodnotes in 2018 as a Senior Software Engineer. In 2023 he was promoted to a Principal Engineer.
Joined Goodnotes in 2021 as a Senior ML Engineer and is now a Senior Engineering Manager, leading a product team to build an incredible AI productivity experience impacting millions of users.
Cam joined Goodnotes as a Senior Brand Designer and 3 years later became the Global Brand Design Lead!
Rammy joined Goodnotes as a Senior QA Engineer in December 2019, transitioned to QA lead after 2.5 years and again to QA manager after 4 months.
Diversity, Equity & Inclusion at Goodnotes
Vivien Ko (People Ops Manager)
- We are a team of c 270, from 39 different countries... and still growing
- We believe diverse teams create better outcomes for users, teams, and businesses
- Learn more about one of our Female Directors https://www.goodnotes.com/blog/rowena-product-manager
- We know there's still a lot more we need to do - and we want you to be part of helping us on our DE&I journey!
Share this job
View 23 more jobs at Goodnotes