Senior Product Marketing Manager, Boulevard

• 5+ years of product marketing experience, with significant time spent marketing and selling into mid-market and/or enterprise buyers in vertical SaaS
• A track record of building positioning, narratives for complex, multi-product platforms — not just feature-level messaging
• Fluency in enterprise GTM motions: buying committees, longer cycles, proof-driven evaluations, executive-level conversations, and committee-driven objection handling
• Deep experience designing enterprise sales tools like pitch decks, platform walkthroughs, and value/ROI proof points, that equip sellers to show platform depth, defend price, and earn conviction from sophisticated buyers
• Experience marketing platform APIs and integrations to enterprise audiences — translating technical depth into commercial value and positioning the product as an open, extensible layer in a modern tech stack
• Direct experience leading pricing and packaging in a SaaS context, including building or evolving tiers, pricing models, and value metrics. You bring both the analytical rigor to defend a recommendation with data and the commercial judgment to know when the data isn't enough
• Demonstrated ability to influence product direction through structured market insight, not just advocacy
• Confident, precise communication skills and the ability to tell a really clear story
• Range: you can hold your own with executives in the morning and with AEs on a deal review by the afternoon
• You thrive in situations where there’s no playbook. You’re comfortable building the plane while flying it, leading in ambiguity, and taking an iterative approach to break down blockers

Desirable

• This represents a significant growth opportunity, and you'll be the product marketer who shapes how Boulevard wins in this segment. You'll be deeply embedded in the commercial strategy for upmarket buyers, from positioning and narrative through sales enablement, deal support, and product influence
• You'll be the internal expert in this segment: the person product, sales, marketing, and executive teams rely on to understand what these buyers care about, how they evaluate, and what it takes to close them
• This role also owns one of our biggest commercial opportunities: how we price and package Boulevard across every segment we serve, from SMB to enterprise. The two mandates are tightly connected. The way we package for upmarket informs how we tier across the rest of the business, and the work compounds
• Success in this role means measurable progress on two fronts: sales teams consistently use your messaging and assets to win larger deals, and Boulevard has a defensible pricing and packaging architecture that captures more value as our customers grow
• This role demands both strategic vision and hands-on execution. You'll develop positioning frameworks, build sales decks for strategic deals, and pressure-test new pricing tiers
• Define and own the upmarket segment:
• Sharpen Boulevard's upmarket ICP across our core verticals
• Map buying committee dynamics: economic buyers, operators, franchisees, and decision influencers
• Develop clear POV on segment priorities: what they care about and what they need from a platform like Boulevard
• Build the upmarket narrative:
• Craft the definitive positioning story that establishes Boulevard as the platform of choice for sophisticated operators, articulating how our full platform delivers cohesive value for scaled businesses
• Develop sharp messaging, competitive positioning, and proof points tailored to enterprise evaluation criteria
• Partner deeply with GTM and deliver tools that drive deals:
• Equip sales with segment-specific tools, presentations, messaging and collateral that move upmarket prospects from awareness through conversion
• Partner directly with enterprise sales team: Join strategic calls, customize materials, and refine approach based on real-world signals and buyer feedback
• Develop proposal templates, scripts, and objection handling that sales teams trust and use consistently. Partner with enablement teams to bring it to frontline teams
• Architect pricing and packaging across every segment:
• Working hand-in-hand with the Finance and Strategy teams, you’ll co-own Boulevard's pricing and packaging strategy across SMB, mid-market, and enterprise
• Translate market intelligence, competitive analysis, and customer value data into clear recommendations on tiering, value metrics, and price points that capture more value as our customers grow
• Partner with Finance, Product, Growth and Sales to design, test, and roll out pricing and packaging changes, with the discipline to measure impact and iterate
• Influence product strategy for upmarket buyers:
• Work closely with GTM teams to capture and prioritize scattered product requirements from upmarket prospects, consolidating insights to build a clear view of capabilities needed to win this segment
• Bring structured market and buyer insights into R&D roadmapping discussions, advocating for the capabilities that matter most to this segment
• Ensure new features are sequenced, framed, and released in a way that reinforces the platform story
• What success looks like:
• Sales consistently uses and trusts the upmarket narrative and enablement assets
• Measurable improvement in pipeline conversion, win rate, and deal quality within the segment
• Product decisions increasingly reflect upmarket priorities without compromising platform coherence
• Boulevard is positioned in the market as a credible, premium platform for scaled operators
• Boulevard has a clear, defensible pricing and packaging architecture and a repeatable operating model behind it, capturing more value as customers grow and as we move upmarket