Senior Manager of Growth Marketing, Strava
Retention
$175-190k
+ Offers Equity
3+ days a week in office (Strava, CA)
Social network for tracking run and cycle routes
Be an early applicant
Social network for tracking run and cycle routes
501-1000 employees
Be an early applicant
$175-190k
+ Offers Equity
3+ days a week in office (Strava, CA)
501-1000 employees
Company mission
To create the most committed, close, and engaged athlete community on the internet.
Role
Who you are
- You bias for action: you enjoy working in a dedicated and fast-paced working environment. We pride ourselves on trying things quickly, learning and iterating, and then either pivoting or scaling. You’ll excel by constantly assessing your opportunities and prioritizing for impact
- You have a growth mindset: you see challenges as opportunities and aren’t scared of a little ambiguity. You are comfortable asking questions to bring clarity and momentum to broad and novel challenges, and do so with positivity and humility
- You enjoy both the art and science of Marketing: you're just as comfortable making messaging and design suggestions as you are analyzing a spreadsheet and quantifying results
- You are constantly curious: you have a deep curiosity about human behavior and approach decision-making with a scientific mentality, always seeking ways to make even minor adjustments
- You have a data-driven, product approach: you take on complex problems with systems thinking, you love automating manual processes, and can communicate your ideas with structured thinking
- 7+ years of experience in lifecycle marketing, email marketing, or CRM
- Experience working in marketing automation tools (such as Iterable) to build personalized push & email journeys
- 2+ years of experience managing direct reports with a proven track record
- Strong communication and collaboration skills - Ability to effectively link between teammates and cross-functional partners across the organization
- Experience with A/B testing, experimentation tools (such as Eppo) and reading reporting tools (such as Tableau)
What the job involves
- We’re looking for an experienced Retention Marketer (and people manager!) to join our Growth Marketing team and drive user activation, engagement, and retention
- In this role, you’ll craft personalized campaigns, translate data and user insights into action, and collaborate across Product, Marketing, and Design to build and scale high-impact experiments
- You’ll lead a high performing team to hit their business goals AND professional goals
- Your work will shape how athletes experience Strava, ensuring they stay engaged and motivated on their fitness journey
- Own a key business area: Oversee and be a key driver of our free product retention strategy, developing a roadmap and learning agenda toward a clearly defined goal
- Lead a high performing team: Manage at least two direct reports, coaching them toward their professional development goals while optimizing their workload to prioritize for impact
- Collaborate with cross-functional teams: As a data-driven growth marketer, you excel at working closely with Product, Engineering, Design, and Marketing teams to improve email, push and in-app touch points for incremental impact and insights
- Build and launch personalized campaigns: One size fits all does not work for Strava’s diverse user base. You’ll be tasked with understanding top user segments and use cases, delivering focused messaging to the right user at the right time
- Consistently measure and report performance & takeaways: We run fast-paced, impactful campaigns to optimize for takeaways. You’ll rigorously A/B test and implement a takeaway agenda that improves metrics across the funnel
- Empower others: Through clear documentation, playbooking, and socialization you will help others achieve their goals, amplify your impact, and reinforce your subject matter expertise
Our take
Strava has created an online network where runners, swimmers and cyclists can record fitness activities, and compare and compete with their community. It offers both a free and premium subscription service with added features. The company also partners with local councils and urban planners who purchase valuable journey data from Strava which can be used to map out cities and develop safer cycle paths.
The platform helps members discover and plan workouts, as well as offering a leaderboard which is updated using GPS as users compete for the top spot on particular fitness segments.
With over 125 million athletes and growing, Strava released several new product rollouts in 2024, including an AI-enabled leaderboard. A partnership with the wearable fitness tracker Oura will mean Strava software is available on wearables, taking the company into fresh competition with the likes of Peloton and Apple. In 2025, the company secured new funding in a round led by Sequoia Capital, growing its value to $2.2 billion.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2020
$110m
SERIES F
Oct 2014
$18m
LATE VC
Total funding: $151.4m
Company benefits
- Competitive base salary & stock options
- 100% company paid benefits for employees and families
- Flexible paid time off
- $2,000 annual professional development stipend
- Paid time off for volunteering
- 401(k) plan - with company matching
- $1000 annual gear stipend
- $500 annual gym or coaching reimbursement
- On-site fitness rooms with showers, lockers, and towel service
- Weekly team workouts – including remote employees
- Safe and secure bike storage on-site
- Weekly all hands meetings
- Employee resource groups
- Anti-racism nonprofit company matching program
- Free lunch on Wednesdays on-site
- Regular team happy hours
- Team offsites and company retreats
- Cell phone reimbursement
- Generous industry discounts on gear and activities
- Race entries to events we sponsor
- Snacks and stocked kitchens on-site
- Strava gear
Company HQ
Mission District, San Francisco, CA
Salary benchmarks
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