Lead Gen & BD Manager, Sourcerie

• You know B2B sales and marketing CRMs (Hubspot, Salesforce) inside and out.
• You deeply understand how to set up and optimise the rest of the lead gen stack and various tools within it (such as list building and prospect enrichment tools).
• You have a demonstrated ability to deliver qualified leads to sales for a first demo meeting, and have delivered lead to sale conversion rates over 15%, through various strategies.
• You know how to track and optimise newsletters and outreach campaigns for open rates, click through rates, and meetings booked.
• You know how to create lead magnet content and FOMO-inducing prospect events that will result in form fill, emails captured, and meetings booked.
• You are excited about working with a pre-seed company, first setting up new processes and generating results with little budget, and then growing paid marketing in line with results.
• You are an excellent copywriter and communicator, able to nail sales messaging with the right tone of voice for our ICP.
• You are aggressive, analytical, data literate, and can quickly run experiments to measure and understand what is and is not working.
• You are equally comfortable digging into analytics as you are hustling connections for meetings or doing cold outreach to book speakers for an event.

Desirable

• Generate qualified leads for sales via inbound as well as outbound activities
• Enrich Sourcerie’s prospect list and continue list building research, creating a repeatable process
• Improve the setup of current CRM (Attio) and / or migrate to Hubspot
• Refine sales and marketing messaging: work with Customer Success to turn existing customer use cases into commercial case studies and refine proposition for our ICP
• Create and program lead magnet content (starting with organic & owned content eg improved website, Linkedin content) before setting up paid. Set up an email newsletter to nurture existing warm prospects which have not yet converted
• Set up Sourcerie’s first paid marketing tests and campaigns to highly targeted ICPs
• Manage pay-per-lead relationships with specific vertical experts across the US & UK with expertise in beauty, apparel, personal care, and FMCG, as well as referral partnerships with aligned agencies, consultants, and adjacent SaaS businesses
• Manage monthly intimate prospect events in the UK for which Sourcerie already has a template and consistent venue for (create invite lists, manage invites, and work with CEO on speakers)
• Set up Sourcerie’s first prospect event in NYC in Q4
• Identify and book in relevant prospect events that Sourcerie should sponsor, attend, and /or get speaker slots at

• 1. Email your CV, Linkedin profile, and 100 words telling us why you’re the best candidate for this role to jobs@sourcerie.co.
• 2. Phone call with Co-Founder and CEO (who you would report to)
• 3. Complete an assigned task (the output is a concise memo in Notion or gdoc.)
• 4. Final interview with Co-Founder and COO