Senior Content Strategist, Trustpilot
Creative Studio
Offers bonus
Consumer review website
Job no longer available
Consumer review website
1001+ employees
Job no longer available
Offers bonus
1001+ employees
Company mission
To bring people and businesses closer together to create ever-improving experiences for everyone.
Role
Who you are
- You bring proven experience in content marketing, copywriting, or editorial roles — ideally with a mix of B2B and B2C
- A positive, collaborative team member who approaches complex challenges with genuine curiosity and an aptitude for quickly mastering new systems, platforms, and strategies
- You’re a strong storyteller and editor, with a sharp eye for clarity, tone, and audience value
- You know how to build and scale content strategies that drive awareness, engagement, and conversion
- You’ve led multi-channel content programs with distributed teams, freelancers, and agency partners
- You understand how content and SEO work together, and are confident using analytics tools to optimise performance
- You’re familiar with CMS platforms, content workflows, and AI tools that support scalable content delivery
- You’re curious, collaborative, and results-focused — always looking for new ways to connect content to company goals
- Experience in B2B SaaS or a tech-led organisation is a plus
What the job involves
- We’re looking for a strategic and creative Senior Content Strategist, Creative Studio to shape how we tell the Trustpilot story across the entire customer journey — from curious consumers to decision-making businesses
- Sitting at the intersection of brand, product, and performance marketing, this role is a blend of strategy and hands-on execution
- You will be instrumental in creating high-impact, insight-driven content that resonates with our global audiences
- You'll own the strategy and execution for key B2B and B2C content programs, working with a blend of in-house writers, freelancers, AI tools, and agency partners to deliver smart, scalable content at every touchpoint
- If you love pairing creative thinking with performance outcomes, thrive on collaboration, and know how to turn content into business impact — this one’s for you
- Own a unified global content strategy across B2B and B2C — from long-form business guides and SEO-driven web pages to editorial content that helps consumers navigate their product journey with confidence
- You'll collaborate on reviews with fellow content team members, ensuring every piece of copy that leaves the Studio meets our highest standard for clarity, tone, and strategic alignment
- Manage a hybrid content ecosystem of in-house creators, agencies, freelancers, and AI tools — balancing quality with scale while keeping pace with our evolving marketing needs
- Collaborate at an exceptional level cross-functionally with Brand, Product Marketing, Social, Analytics, and PR teams to deliver content that aligns with business goals and campaign priorities
- Lead and evolve our AEO/SEO strategy, working closely with our web and digital teams to grow organic visibility and drive discoverability across all content types
- Experiment with new content formats — from video and podcasts to interactive tools and AI-generated pieces — to expand reach, engagement, and innovation
- Use performance insights from tools like Google Analytics and SEMrush to iterate on what works, double down on impact, and continuously improve content effectiveness
Our take
Fuelled by the rise of the consumer voice, Trustpilot began with the vision that a brand's future is trust and transparency powered. Since launch, the site has hosted over 300 million reviews for hundreds of thousands of businesses.
The company works hard to make sure customers are reading reviews based on real experiences and take an active stance in combating fake reviews. This includes forming a partnership with Veriff to offer identity verification services to the community.
Trustpilot earns a majority of its revenue from companies that subscribe to its services. This enables companies to collect reviews at key moments in customer journeys, showcase their reviews elsewhere, and unlock customer insights. After a successful IPO back in 2021, the company has continued to grow and maintains it status as a trusted tool for consumers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Mar 2019
$55m
SERIES E
Jan 2017
$7.2m
LATE VC
Total funding: $179.1m
Company benefits
- Maternity & Paternity pay
- Train travel scheme
- '20% time' - work on anything you’d like
- 28 days holiday (excl. bank holidays)
- Work from home opportunities
- Pension and life insurance
- Full access to Headspace
- Regular events and socials
- Health cash plan, online GP, 24/7, Employee Assistance Plan
- And more! (Varies by location)
Company HQ
København K, København
Leadership
Adrian Blair
(CEO)CEO of the company since 2023. Also Co-Founder and Chair at Circl. Former CBO at Cera, CEO at Dext and Global COO of JUST EAT.
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