Senior Local Performance Marketing Specialist, Neighborly
+ Equity and bonus opportunities
Home services hub
Be an early applicant
Home services hub
501-1000 employees
Be an early applicant
+ Equity and bonus opportunities
501-1000 employees
Company mission
To build a service community that enriches people's lives by delivering amazing experiences.
Role
Who you are
- 7+ years marketing experience ideally within a franchise service or retail industry
- 7+ years’ experience with digital marketing, highly analytical and data-driven
- Strong track record of delivering results in a high growth environment, with the ability to interpret, analyze and present metrics and trends
- Possess excellent diplomatic skills and relationship building qualities
- Outstanding communication skills (written and verbal) and ability to influence at all levels within the organization
- Four-year college degree in Marketing or related field
What the job involves
- Integrated marketing plan tracking and coaching recommendations to franchise owners
- Monitor, track and coach franchise business owners on their local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth
- Monitor key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead, and focus on those franchise owners not achieving target lead and revenue objectives
- Present pre-opening and grand-opening marketing plans during onboarding training sessions, and coach franchise business owners on their first- and second-year integrated marketing plan recommendations to deliver break-even targets
- Sell in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan
- Develop roll up reporting on franchise business owner participation in key programs that drive qualified leads and revenue; supporting your manager in analytics review and monitoring performance KPI’s
Our take
Neighborly is the world's largest home services company, offering a broad range of solutions through its wide range of franchises. With over 30 brands, including Mr. Appliance, Molly Maid, and LawnPride, Neighborly provides home repair, maintenance, and improvement services.
As a leader in the home services industry, Neighborly has become a trusted partner for homeowners and businesses alike, now boasting a significant presence across six countries.
Recently, Neighborly has made strides in expanding its reach in Dallas and Oklahoma City markets, with plans to introduce additional franchise opportunities. This is an exciting time for the company and one that indicates growing success.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company values
- Respect
- Integrity
- Customer Focus
- Having fun in the process
Company HQ
Brook Oaks, Waco, TX
Articles
Leadership
Mike Davis
(CEO)Previously served as the CEO of Mathnasium Learning Centers and Valpak. They have more than two decades of leadership experience, including 13 years with Universal Music Group, where they served as the Executive VP and General Manager.
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