Head of Digital Marketing, LMS365
More information about location
Online learning management system
Open for applications
Online learning management system
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
To empower people through inclusive and engaging learning, whenever, wherever, and however they need it.
Role
Who you are
- You’re a data-driven marketer with a passion for website optimization and SEO
- You thrive in a fast-paced environment, balancing strategic thinking with hands-on execution
- You have a deep understanding of digital marketing technologies, including AI-powered tools
- You’re highly analytical, using data to inform decisions and continuously improve performance
- You excel at cross-functional collaboration, working seamlessly with developers, designers, and content teams
- You’re adaptable and proactive, always looking for new ways to drive results in an evolving digital landscape
- 8+ years of digital marketing experience, with expertise in website optimization, SEO, and marketing AI
- Strong technical knowledge of Google Analytics, Google Search Console, SEMrush, Ahrefs, and AI-powered platforms
- Proven ability to implement SEO best practices across on-page, off-page, and technical SEO
- Hands-on experience with AI tools for content generation, data analysis, and campaign automation
- Exceptional analytical skills with the ability to interpret complex data and generate actionable insights
- Strong project management, communication, and collaboration skills
- Bonus: Certification in SEO, Google Analytics, or AI-driven marketing platforms
- Bonus: Experience with HTML, CSS, and CMS platforms like WordPress
- If you’re passionate about SEO, website optimization, and the future of marketing technology, we’d love to hear from you
What the job involves
- This role is critical to take us from scale up to hyper growth. We’re looking for a strategic and innovative Head of Digital Marketing to manage our website, including working closely with a digital team on website optimization, SEO, SEM, and CRO
- This role is crucial in driving both paid and organic growth, enhancing user experience, and integrating cutting-edge AI tools to elevate our digital marketing performance
- You’ll collaborate across teams and agencies to ensure our digital presence is engaging, effective, and aligned with business goals
- Reporting to the Director of Campaign Marketing, you will work in a fast-paced, results-driven environment where innovation and execution go hand in hand
- You’ll be responsible for setting the strategy and rolling up your sleeves to implement it—working closely with developers, designers, content creators, and marketing analysts to drive measurable impact
- Analyze website performance using the latest analytics and optimization tools
- Implement strategies to improve site speed, mobile responsiveness, navigation, and user experience
- Collaborate with developers and designers to ensure SEO-friendly, high-performing web updates
- Conduct A/B testing to refine landing pages, conversion funnels, and CTAs for maximum impact
- Develop and execute comprehensive SEO strategies, covering on-page, off-page, and technical SEO
- Perform in-depth keyword research and competitive analysis to identify growth opportunities
- Monitor and improve backlink profiles to enhance domain authority and credibility
- Stay ahead of search engine algorithm updates and adapt strategies accordingly
- Track and report on SEO performance, including traffic, rankings, and conversion metrics
- Identify and integrate AI-driven marketing tools (e.g., Jasper, ChatGPT, Clearscope, HubSpot AI) to enhance efficiency and insights
- Leverage AI-powered analytics to predict user behavior, personalize content, and optimize ad targeting
- Train the marketing team on AI applications for content creation, SEO, and data analysis
- Monitor emerging AI technologies and recommend new tools to maintain a competitive edge
- Align website optimization, SEO, and AI strategies with broader digital marketing efforts, including email, social media, and paid advertising
- Partner with content teams to ensure all assets are optimized for search engines and user engagement
- Collaborate with sales and product teams to ensure marketing efforts align with business objectives
- Monitor key performance indicators (KPIs) related to website traffic, SEO, and campaign ROI
- Utilize tools like Google Analytics, SEMrush, Ahrefs, and AI-driven insights to inform decision-making
- Create detailed performance reports and present actionable insights to stakeholders
- This is an exciting opportunity for a digital marketing expert who wants to lead innovative strategies, drive measurable growth, and be at the forefront of AI-driven marketing
Salary benchmarks
Our take
As the global race for talent heats up, companies are looking more closely at ways to upskill their employees through tailored training courses. However, engagement can be spotty, as unfamiliar tools and awkward interfaces can easily put off learners. Enter Zensai, a learning management system built to meet learners where they already are, with tools that they use in their everyday work.
Zensai is not a new company - since 2009 (when it was known as Elearningforce) it has been embedded in Microsoft products, at first in Sharepoint but more currently in the Office 365 suite and Teams. This tight integration gives it an advantage over competitors such as Workday or Eloomi, where users need to adapt to a new environment (and remember to tab over to it!). This means Zensai doesn't need to focus on developing integrations with other ecosystems, and gives it an enormous addressable market of a third of a billion users.
Already boasting a large customer base including enterprises such as Pepsi, Maersk and Hellmann, Zensai has raised funding in an investment round led by Blue Cloud Ventures. This investment will be used in a major growth drive, fuelling expansion through strategic acquisitions in the US, Germany and Australia. It seems well poised to build a commanding lead in the learning management space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (1 round)
Apr 2023
$20.5m
LATE VC
Total funding: $20.5m
Company benefits
- Medical, dental and vision + an HSA, which we contribute to both
- 401K with a 6% company match
- Company paid life/disability insurance
Company HQ
Marylebone, London, UK
Leadership
Rasmus Holst
(CEO, not founder)Has been CEO of LMS365 since 2022. Before that was CRO at Wire, COO for Huddle, and General Manager with Syniverse and MACH Group.
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