Head of Digital Marketing, Zensai
More information about location
Online learning management system
Job no longer available
Online learning management system
201-500 employees
Job no longer available
More information about location
201-500 employees
Company mission
To put people in control of their own success - empowering them every day to be their best version.
Role
Who you are
- You’re a data-driven marketer with a passion for website optimization and SEO
- You thrive in a fast-paced environment, balancing strategic thinking with hands-on execution
- You have a deep understanding of digital marketing technologies, including AI-powered tools
- You’re highly analytical, using data to inform decisions and continuously improve performance
- You excel at cross-functional collaboration, working seamlessly with developers, designers, and content teams
- You’re adaptable and proactive, always looking for new ways to drive results in an evolving digital landscape
- 8+ years of digital marketing experience, with expertise in website optimization, SEO, and marketing AI
- Strong technical knowledge of Google Analytics, Google Search Console, SEMrush, Ahrefs, and AI-powered platforms
- Proven ability to implement SEO best practices across on-page, off-page, and technical SEO
- Hands-on experience with AI tools for content generation, data analysis, and campaign automation
- Exceptional analytical skills with the ability to interpret complex data and generate actionable insights
- Strong project management, communication, and collaboration skills
- Bonus: Certification in SEO, Google Analytics, or AI-driven marketing platforms
- Bonus: Experience with HTML, CSS, and CMS platforms like WordPress
- If you’re passionate about SEO, website optimization, and the future of marketing technology, we’d love to hear from you
What the job involves
- This role is critical to take us from scale up to hyper growth. We’re looking for a strategic and innovative Head of Digital Marketing to manage our website, including working closely with a digital team on website optimization, SEO, SEM, and CRO
- This role is crucial in driving both paid and organic growth, enhancing user experience, and integrating cutting-edge AI tools to elevate our digital marketing performance
- You’ll collaborate across teams and agencies to ensure our digital presence is engaging, effective, and aligned with business goals
- Reporting to the Director of Campaign Marketing, you will work in a fast-paced, results-driven environment where innovation and execution go hand in hand
- You’ll be responsible for setting the strategy and rolling up your sleeves to implement it—working closely with developers, designers, content creators, and marketing analysts to drive measurable impact
- Analyze website performance using the latest analytics and optimization tools
- Implement strategies to improve site speed, mobile responsiveness, navigation, and user experience
- Collaborate with developers and designers to ensure SEO-friendly, high-performing web updates
- Conduct A/B testing to refine landing pages, conversion funnels, and CTAs for maximum impact
- Develop and execute comprehensive SEO strategies, covering on-page, off-page, and technical SEO
- Perform in-depth keyword research and competitive analysis to identify growth opportunities
- Monitor and improve backlink profiles to enhance domain authority and credibility
- Stay ahead of search engine algorithm updates and adapt strategies accordingly
- Track and report on SEO performance, including traffic, rankings, and conversion metrics
- Identify and integrate AI-driven marketing tools (e.g., Jasper, ChatGPT, Clearscope, HubSpot AI) to enhance efficiency and insights
- Leverage AI-powered analytics to predict user behavior, personalize content, and optimize ad targeting
- Train the marketing team on AI applications for content creation, SEO, and data analysis
- Monitor emerging AI technologies and recommend new tools to maintain a competitive edge
- Align website optimization, SEO, and AI strategies with broader digital marketing efforts, including email, social media, and paid advertising
- Partner with content teams to ensure all assets are optimized for search engines and user engagement
- Collaborate with sales and product teams to ensure marketing efforts align with business objectives
- Monitor key performance indicators (KPIs) related to website traffic, SEO, and campaign ROI
- Utilize tools like Google Analytics, SEMrush, Ahrefs, and AI-driven insights to inform decision-making
- Create detailed performance reports and present actionable insights to stakeholders
- This is an exciting opportunity for a digital marketing expert who wants to lead innovative strategies, drive measurable growth, and be at the forefront of AI-driven marketing
Salary benchmarks
Our take
As the global race for talent heats up, companies are looking more closely at ways to upskill their employees through tailored training courses. However, engagement can be spotty, as unfamiliar tools and awkward interfaces can easily put off learners. Enter Zensai, a learning management system built to meet learners where they already are, with tools that they use in their everyday work.
Zensai is not a new company - since 2009 (when it was known as Elearningforce), it has been embedded in Microsoft products, at first in SharePoint but more recently in the Office 365 suite and Teams. This tight integration gives it an advantage over competitors such as Workday or Eloomi, where users need to adapt to a new environment (and remember to tab over to it!). This means Zensai doesn't need to focus on developing integrations with other ecosystems, and gives it an enormous addressable market of a third of a billion users.
Already boasting a large customer base, including enterprises such as Pepsi, Maersk and Hellmann, Zensai raised funding in an investment round led by Blue Cloud Ventures in 2023. This investment is being channelled into a major growth drive, fuelling expansion through strategic acquisitions in the US, Germany and Australia. It seems well poised to build a commanding lead in the learning management space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (1 round)
Apr 2023
$20.5m
LATE VC
Total funding: $20.5m
Company HQ
Christianshavn, Copenhagen
Leadership
Rasmus Holst
(CEO)Prior to joining Zensai in 2022, Rasmus was the CRO of Wire™ and the COO of Huddle.
Kathleen Lord
(CRO)Kathleen is also an Advisor at Sendoso, a Limited Partner at Operator Collective and a Guest Speaker at Stanford University Graduate School of Business. Previously, they were the CRO of Skilljar.
Robin Daniels
(Chief Business Officer)Robin is also a Founding Member, Advisor & Limited Partner at byFounder and an Advisor & Limited Partner at Stage 2 Capital and FirsthandVC. Previously, they were the CMO at Matterport and WeWork as well as the Global Head of Product, Partner & Transformation Marketing at LinkedIn.
Jacob Olsen
(CFO)Prior to joining Zensai in 2023, Jacob was the CFO at Puzzel. Before that, they spent 6 years at Omada A/S as an Acting COO before moving into the role of CFO.
Nina Carøe
(Chief Human Success Officer)Nina previously co-founded Valuebeat where they served as the CPO. Before that, they were a freelance People & Culture Consultant.
Andrew Roberts
(CPO)Andrew co-founded Weekly10 in 2018 where they served as the CEO until 2023, when the company was acquired by Zensai. They then moved into the role of Executive VP of Product at Zensai before becoming the CPO in 2025.
Freddy Bang
(CTO)Freddy joined Zensai in 2012 as a Product Manager, since then, they have been the Head of Research & Development and Chief Human Success Officer before moving into their current role of CTO.
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