Events Marketing Manager, Toast
International
More information about location
Point of sale and management system for restaurants
Job no longer available
Point of sale and management system for restaurants
1001+ employees
Job no longer available
More information about location
1001+ employees
Company mission
Toast's mission is to enrich the food experience for all.
Role
Who you are
- A marketer with a passion for events and working with sales
- The ideal candidate for the Events Manager role will have experience managing trade shows while partnering with Sales on various event types to accelerate pipeline and deliver exceptional attendee experiences
- Demonstrated experience managing full-scope trade show programs for B2B software or cloud-based solutions, including booth set up/tear down, show services orders, event logistics, onsite execution, and sales team enablement/engagement
- Demonstrated understanding of sales strategy and regional marketing in multiple international markets
- Restaurant/hospitality industry experience a plus
- 7+ years of experience in event marketing within B2B software or cloud-based solutions working closely with Sales and Field Marketing teams
- Proven ability to build relationships and collaborate with a number of cross-functional stakeholders including sales, demand marketing, product marketing, brand and creative and more
- Excellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaigns
- Organized, detail-oriented, and highly motivated, with project management experience in a deadline-driven environment
- Ability to lead working teams on complex programs ensuring that all milestones and deadlines are met
- Experience managing quarterly and annual program budgets
- Experience with vendor management and negotiation
- Self-motivated, innovative, collaborative, creative, and analytical
- Proven ability to excel in a dynamic, fast-paced environment
- Strong team player with a positive attitude
What the job involves
- As a critical member of the International Marketing Team, you’ll be responsible for executing regional marketing events and measuring the impact in support of business growth goals. Experience with field marketing strategies/programs is a plus
- Manage tradeshows in Canada, UK and Ireland from inception, development, execution, lead follow-up, and final evaluation for ROI and business impact
- Manage end-to-end event coordination and production in Canada, UK and Ireland, including: materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, accommodations, participant registration, agenda building & scheduling, staffing, on-site production, F&B, and post-event reporting and follow up
- Develop and drive promotion strategy across all channels for assigned events, including email, blog, social, and digital across different audiences, in partnership with cross-functional teams
- Manage relevant third parties in the execution of event programs
- Work cross-functionally with sales, international marketing, Creative and other teams to develop and execute go-to-market programs and drive demand via events
- Oversee and manage budgets for all events in Canada, UK and Ireland through strategic forecasting and monitoring of all expenditures to fully leverage funds
- Own event program reporting, deliver thoughtful wrap-up reports and ROI analysis and generate learnings for improvement and optimization in Canada, UK and Ireland
- Track and measure all event marketing programs and optimize resources against objectives and budget
Our take
Running a restaurant means managing a stressful set of elements, all needing to work together seamlessly to create a good experience for diners. Toast helps to streamline processes, and puts an end to piles of paperwork, by providing a platform whereby tableside ordering, menu modifications, labour management, payroll, and more are all housed in one system that can run from a tablet.
Toast offers restaurant-grade hardware and cloud-based customisable payment solutions to serve clients from startup through to growth phase, as well as a service for established restaurants. By combining all the digital services a restaurant might need, the platform can act as the one and comprehensive solution for restaurants of any size, avoiding restaurateurs having to invest in a range of technologies.
Toast has over 70,000 restaurants on its books, from food trucks to national brands, and its mobile ordering and payment solutions have made it a recognized brand for consumers. The company's IPO in 2021 saw it valued at over $30 billion and since then, it has added more features to its product suite including wholesale and catering order tools. Toast then, has proven its place as an indispensable player in the restaurant space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2020
$400m
SERIES F
Apr 2019
$250m
SERIES E
Total funding: $899m
Company benefits
- Peer and company recognition programs
- Unlimited Vacation
- Sabbatical opportunity after five years
- Professional Development Reimbursement Program
- Commitment to Employee Wellness through resources such as a quarterly Wellness Stipend
- Various peer and company recognition programs
- 401(k) and matching
- Medical, Dental, & Vision Coverage
- Mental Health Benefits
- Subsidized backup childcare
Company HQ
Fenway–Kenmore, Boston, MA
Leadership
Steve Fredette
(President)They studied at MIT before co-founding Klick Mobile in 2009 and spending almost 7 years at Endeca. They left their Management role in June 2012 having co-founded Toast in May.
Aman Narang
(CEO)Having studied Computer Science at MIT, they worked at Endeca for 5 years. They moved from working as Product Manager to work full-time as President of Toast in 2013, having co-founded it the previous year.
Jonathan Grimm
(CTO)They also studied Computer Science at MIT before working as an Engineer for Endeca for over 4 years. They worked at Oracle for 5 months prior to co-founding Toast in May 2012.
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