Marketing Analytics Manager, Handshake
$180-200k
85/15 split + RSUs
3+ days a week in office
College career network and job board
Be an early applicant
College career network and job board
501-1000 employees
Be an early applicant
$180-200k
85/15 split + RSUs
3+ days a week in office
501-1000 employees
Company mission
To democratize access to opportunity and ensure any student can build a great career no matter who they know, where they live or what school they attend.
Role
Who you are
- The right candidate is intellectually curious, highly collaborative, and loves telling stories backed by data
- You are a strategic thinker with a bias toward action, and are able to drive alignment across senior leadership
- You lead with empathy and advocate internally on behalf of Handshake customers and the Marketing team
- 5-6+ years experience working in Marketing Analytics and/or Business Intelligence in a B2C SaaS and/or Marketplace environment, responsible for measuring and forecasting campaign performance, conversion rate effectiveness, funnel throughput and contribution to sales pipeline
- Expert in SQL and business intelligence/data visualization tools (e.g., Tableau, Power BI, Mode, or similar). We use Looker and Hex for scalable dashboards and exploratory analysis
- Experience building new data pipelines and tables in BigQuery and DBT
- Experience working with Salesforce (SFDC) data models, including querying and analyzing key objects to support business and marketing insights
- Experienced in various methodologies and approaches to analyzing impact across multiple channels (i.e. attribution, spend-to-pipe ratio, cost per engagement etc.), with proven ability to inform spend efficiency
- Strategic, structured thinker with strong analytical skills and business acumen
- Effective, clear, and executive level communication skills, verbal and written
- Authentic and demonstrated ability to drive cross-functional projects end-to-end and strong project management skills
What the job involves
- Handshake is hiring a Marketing Analytics Manager reporting into the Senior Director, Consumer Growth on our Marketing team
- In this crucial role, you will be a strategic partner and advisor to our Consumer Growth and PLG/Lifecycle Marketing team
- You will drive user growth by translating performance of our marketing campaigns, channels, and tactics into actionable insights that ensure efficient scaling and accelerated business results
- You will also enable marketers to self-service by delivering well-designed dashboards and reports
- In addition, you will also partner with cross-functional teams to identify trends and insights across our consumer acquisition, engagement, and retention funnel
- Your experience with reporting tools and attention to detail will be invaluable as you manage end-to-end analytical projects in our fast-paced environment
- You’ll play a meaningful role in providing insightful analyses and strategic recommendations on how Handshake can deliver sustainable growth in acquiring new paid customers and improved marketing campaign and channel performance
- Support our consumer and PLG growth initiatives to improve funnel performance (conversion rates, sales cycle, etc.), ensuring we have compelling insights readily available based campaign, lead, and pipeline performance
- Work as a collaborative teammate across Product, Data Engineering, and Marketing teams to support and drive marketing’s data strategy, operational processes and reporting
- Be project lead for creating new data pipelines and tables in BigQuery and DBT
- Communicate data-driven strategic insights on user acquisition, engagement, and retention to senior leadership team
- Assist and lead the development of new reporting and dashboards to analyze our marketing impact and effectiveness
- Partner closely with the Data Engineering team to uphold metric integrity, ensuring KPIs are accurately contextualized and pulled from “source of truth”
- Partner with Marketing Ops to build scalable intake processes, communicate a schedule of upcoming analyses and deliver regular training and enablement materials to the greater team
Our take
The three founders of Handshake established their company in an attempt to eliminate inequality and make the student hiring landscape fairer. The Handshake platform acts as a LinkedIn for college students, pairing students from every walk of life with more than 650K employers, including the entire Fortune 500, which includes Google and Nike.
The graduate recruitment platform is open to any student with a valid @.edu email address, with more than 12 million active users from thousands of colleges and universities. With a student-first philosophy, the company generates revenue from both universities and employers rather than students.
Valued at $3.5B, Handshake has gained traction in a competitive market, although it has strong competition from recruiting giants LinkedIn and Indeed. It stands out, however, by helping students build new relationships and skills, rather than simply making connections to people they already know.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jan 2022
$200m
SERIES F
May 2021
$80m
SERIES E
Total funding: $434m
Company benefits
- 💰Equity and ownership in a fast-growing company
- 🍼16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents
- 💝Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support
- 💻Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home
- 📚Generous learning & development opportunities and an annual $2,000/£1,500 stipend for you to grow your skills and career
- 🏦401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year
- 🏝 All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Summer and Winter #ShakeBreak, two one-week periods of Collective Time Off
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Garrett Lord
(Co-Founder & CEO)Majored in Computer Science at Michigan Technological University. Interned at Palantir Technologies before co-founding Handshake in 2012.
Ben Christensen
(Co-Founder)Graduated from Michigan Technological University with a degree in Computer Networking & Systems Administration. Interned at Target and worked as a Developer at Up and Running Software. Was part of Arbor Networks' ASERT Security Research team.
Scott Ringwelski
(Co-Founder)Attained a degree in Computer Software Engineering from Michigan Technological University. Co-founded Handshake in 2012.
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