Director of Content Marketing, Samba TV
$170-180k
Data & measurement for smarts TVs
Be an early applicant
Data & measurement for smarts TVs
201-500 employees
Be an early applicant
$170-180k
201-500 employees
Company mission
To create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Role
Who you are
- 7–10+ years in B2B tech content marketing; 5+ in ad tech, martech, data platforms, or SaaS
- Strong understanding of programmatic advertising, identity, clean rooms, measurement, and attribution
- Experience creating content on AI/ML, data science, predictive analytics, and AI-driven marketing
- Hands-on use of AI tools (e.g., GPT, Claude, autonomous agents, orchestration frameworks)
- Senior-level IC who independently drives projects end-to-end
- Exceptional writer/storyteller able to simplify technical concepts for varied audiences
- Full-stack creator across visuals, long-form, social, technical content, and enablement
- Skilled at producing mobile-first, instantly scannable insights
- Data-driven, using analytics to guide strategy
- Experience partnering with PR on media relations and executive visibility
- Strategic thinker who executes with high quality and speed
- Curious, collaborative, and effective across Product, Sales, Marketing, and Exec teams
- Learns quickly and thrives in fast-changing environments
- Passionate about ad tech, AI, streaming/TV, and privacy trends
- Bias for action—ships, learns, iterates
- Writes in a clear, human, on-brand voice
- Ad tech expertise from top Ad Tech companies
- Background creating content for AI/ML products or data science teams
- Knowledge of CTV, streaming economics, and TV measurement
- Agency or brand-side experience
- Comfortable speaking at conferences
- BA in Marketing, Communications, Journalism; advanced degree a plus
- AI content tools (Claude, ChatGPT, Jasper, Writer.com)
- Marketing tech such as HubSpot, Salesforce, GA, SEMrush/Ahrefs
- CMS platforms (WordPress, Contentful)
- Design collaboration tools (Figma, Canva, Adobe)
- Project management software (Asana, Monday, Jira)
- Strong grasp of SEO and multi-channel distribution
What the job involves
- Samba is looking for a Director of Content Marketing to lead and elevate our content strategy end-to-end
- In this role, you will build a high-performing content engine, our own editorial newsroom, powered by Samba’s unmatched media intelligence across TV, web, and emerging platforms
- You’ll shape the stories that define our brand, showcasing our industry-leading TV and digital viewership data, AI/ML innovations, agentic workflow solutions, and next-generation ad tech products
- As a senior leader operating at the intersection of advanced AI technology and programmatic advertising, you will translate complex data science concepts into clear, compelling content that engages advertisers, agencies, publishers, and technology partners
- You will own the full content lifecycle from ideation to distribution, while partnering closely with Product Marketing, PR, Sales, Technical teams, and executive leadership to ensure alignment and impact across the organization
- Deliverables will depend on your storytelling skills and ability to project manage creation of snackable quick visual bites of insights (charts, infographics, etc), as well as shorter reports
- You'll build and lead a high-performing content engine, our editorial newsroom, leveraging Samba’s cross-screen media intelligence
- Drive a focused content strategy aligned with launches, GTM priorities, and audience needs
- Produce high-impact, multi-format content (reports, visuals, articles, social, case studies, videos, enablement)
- Translate complex data and AI/ML concepts into clear, snackable narratives
- Create repeatable storytelling frameworks around cross-screen insights, measurement, AI audiences, and ad effectiveness
- Own the content calendar end-to-end for timely, high-quality output
- Collaborate with data science, product, and engineering for accuracy and clarity
- Position Samba as the leader in AI-driven advertising, cross-screen measurement, and the future of streaming
- Partner with PR/Comms on executive thought leadership, media narratives, and analyst/conference content
- Identify content opportunities from trends, competition, customer insights, and internal innovation
- Ensure narrative consistency across touchpoints and develop strong customer stories that demonstrate ROI
- Manage and optimize distribution across LinkedIn, X, and other channels
- Lead social strategy to amplify thought leadership and product news
- Monitor engagement and performance to refine content decisions
- Collaborate with Digital Marketing to support SE- O, SEM, and paid promotion
Our take
Samba TV is improving the TV viewing experience by employing analytics to better personalise adverts and recommendations. With a scientific and algorithmic approach to how smart TVs work, the company enables TV businesses to better capture and serve consumers - an offering which has attracted the likes of Disney.
In recent years, Samba TV has focused on making artificial intelligence and machine learning central to its offerings, in part through the acquisition of Disruptel. This has enabled heightened content recognition and non-intrusive ad unit development, both of which enable it to deliver more value.
Moving forwards, Samba continues to partner and integrate with a wide range of companies to expand its product offering and market reach. Its 2022 expansion into Australia suggests that the company has its sights set on becoming a global force to be reckoned with.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2018
$7.5m
EARLY VC
Jun 2017
$30m
SERIES B
Total funding: $45.7m
Company benefits
- Health & Wellness
- Health Coverage
- Volunteer Days
- Stock Options
- Unlimited PTO
- Team & Company Events
Company HQ
China Basin, San Francisco, CA
Leadership
Ashwin Navin
(Co-Founder & CEO)Previously co-founded i/o ventures and BitTorrent, serving there as President. Experience as an Analyst for Epoch Partners, Merrill Lynch and Goldman Sachs.
David Harrison
(CTO Emeritius)Previously served as Senior Engineer for BitTorrent, and has experience as a Research Engineer for EECS at UC Berkeley and Rensselaer Polytechnic Institute (RPI).
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