Senior Manager Social Strategist, ServiceNow

$133.6-233.8k

+ ESPP

Expert level

Remote from US

Cloud-based digital workflows for enterprises

Be an early applicant

Cloud-based digital workflows for enterprises

1001+ employees

B2BEnterpriseInternal toolsProductivitySaaSCloud Computing

Be an early applicant

$133.6-233.8k

+ ESPP

Expert level

Remote from US

1001+ employees

B2BEnterpriseInternal toolsProductivitySaaSCloud Computing

Company mission

To transform IT to revolutionize the enterprise.

Job

Company

Role

Who you are

10+ years of demonstrated experience in social and content strategy, with a track record of building differentiated strategies (not just executing against an existing calendar) across brand channels, always-on programs, or editorial-led social presence
Deep platform fluency across LinkedIn, Meta, TikTok, YouTube, and emerging platforms. You understand algorithmic distribution, paid amplification mechanics, community dynamics, and how cultural moments surface and move across platforms. You know the difference between platform best practices and genuine cultural insight
Proven strategic leadership defining content architecture, positioning, and audience strategy for always-on brand channels. You've shaped how a brand shows up in social spaces with consistency, intention, and authenticity
Brief-writing and strategic communication craft. Your briefs create useful constraints, build a clear point of view, and give creative teams problems worth solving. You can distill complex brand challenges into actionable narratives and present strategic work with confidence
Data literacy and analytical rigor. You know how to define the right KPIs, interpret performance dashboards, and translate findings into strategic decisions. You're comfortable asking hard questions when you don't have the answers yet
Experience in B2B, tech, or complex categories where audience trust, credibility, and thought leadership matter. Bonus if you've worked in AI, enterprise software, or similar spaces
Strong cross-functional operator mindset. You build trust with stakeholders across disciplines—from creatives to product teams to executives—and lead through influence and the quality of your work, not just authority
Creative judgment and attention to detail. You have a strong point of view on what makes content work. You care deeply about consistency, craft, and quality. You understand that millions of eyes may see your work—it must be excellent
Entrepreneurial spirit. You're comfortable operating in ambiguity, parachuting into unfamiliar territory, rapidly developing context, and moving with confidence. You introduce and establish new ways of working
You track culture before it surfaces in a brief
You have strong opinions about what makes content work on a platform, and you understand how audiences truly behave—how they form communities, participate in conversations, and move between discovery and action
You bring craft to strategy: your briefs sharpen the problem, your frameworks drive execution, and your thinking gives creative and community teams somewhere real to go

What the job involves

ServiceNow's social presence is where we reach enterprise buyers across the platforms where they're actually present—Meta, LinkedIn, YouTube, TikTok, X, and emerging channels
We're building an always-on social program rooted in authentic storytelling, cultural relevance, and genuine community engagement—one that proves B2B tech can be creative, insightful, and genuinely interesting
This role owns the strategic vision for ServiceNow's social and content program across all platforms and partners with creative teams, product marketing, editorial leadership, and community managers to bring that strategy to life with excellence and intention
You'll define what our brand sounds like and stands for in social spaces
You'll identify where to expand and evolve our content approach based on audience behaviors and insights
You'll tap into and activate our community to find moments that drive buzz and cultural relevance
You'll report to the Director of Social Media with direct accountability for building brand awareness, credibility, and relevance across social channels
What You'll Do:
Own Social Strategy Across Social Platforms: Define the strategic vision and positioning for ServiceNow across Meta, LinkedIn, YouTube, TikTok, X, and emerging channels
Develop a forward-looking roadmap aligned to our editorial calendar, product launches, thought leadership moments, and cultural opportunities
Identify opportunities to expand into new content pillars and evolve existing pillars based on audience behaviors, engagement patterns, and strategic insights
Establish clear audience targets and platform-specific strategies that reflect how to reach enterprise buyers organically across each channel
Build Content Architecture: Develop integrated content strategies and always-on programming architectures that translate ServiceNow's positioning into scalable, channel-native programs
Serve as steward of the brand across social, ensuring all content reflects our visual standards, tone, and perspective
Partner closely with creative teams to brief, concept, and execute channel-right content across photo, video, thought leadership, and community-generated content
Write creative briefs and social strategies that give creative teams a genuine problem to solve, framing the strategic challenge with precision, clear point of view, and useful constraints
Test content formats and creative approaches to optimize for engagement, reach, and audience connection
Cultivate & Activate Community: Tap into and activate ServiceNow's community of practitioners, builders, and decision-makers to uncover insights and identify moments of cultural relevance
Mine community conversations and user-generated content for signals that inform new strategic challenges and social moments
Develop community-first campaigns and activations that drive buzz, engagement, and strengthen brand perception
Build a community-first mindset into the always-on program that strengthens brand perception and creates space for authentic dialogue
Leverage Performance & Insights: Use performance data and audience insights to refine content strategy, optimize for emerging opportunities, and identify moments worth amplifying
Translate analytics and learning into strategic recommendations that inform content evolution and platform investment
Make the case for strategic pivots and new directions backed by evidence and cultural insight
Lead Cross-Functional Execution: Partner with product marketing to identify moments to integrate ServiceNow products and narratives into social storytelling
Collaborate with editorial and brand strategy teams to ensure social strategy aligns with broader brand positioning and messaging
Work with customer marketing and proof teams to bring customer success stories and proof points to life on social—identifying authentic moments and opportunities to amplify customer advocacy
Work with paid media and performance teams to identify amplification opportunities and ensure social content gets the media support it deserves
Build trusted relationships with stakeholders across creative, product, data, and marketing disciplines
Stay Ahead of the Curve: Monitor trends across business, tech, culture, and social media to inform proactive, culturally relevant activations
Track platform evolution, emerging features, and shifts in audience behavior across all channels
Build and maintain social listening programs and cultural trendspotting frameworks that inform strategic decisions
Be the person who flags when we need to try something new before everyone else does

Our take

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.

Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.

The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.

The company has more than 7,700 customers, including 85% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in the upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15B, something which its Visa partnership will no doubt aid in achieving.