Senior Global Regional Marketing & Events Director, Coursera

• 10+ years Enterprise SaaS global marketing experience in a fast-growth, highly matrixed environment
• 7+ years experience leading global events
• 8+ years of experience in a Marketing team leadership - ideally across multiple geographic regions
• Must be in Central OR Eastern Time Zone

Desirable

• Coursera’s Enterprise Marketing team connects businesses, universities and governments with our world-class learning products, content and solutions
• Enterprise Marketers play an important role in accelerating the growth and market share of the Enterprise Business globally with innovative marketing programs to attract, retain, and expand relationships across all segments
• As the Sr
• Director, Global Regional Marketing & Events, you will play an integral role as a member of the marketing leadership team
• You will lead and manage a high-performing team across the Americas, EMEA, and APAC, driving lead generation, pipeline acceleration, and revenue growth through strategic regional field marketing programs and impactful global events
• This role develops and executes a comprehensive regional marketing strategy aligned with overall business objectives, collaborating closely with other marketing teams to execute integrated campaigns that support our sales objectives
• With a focus on data-driven decision-making, this leader leverages analytics to measure program effectiveness, optimizes resource allocation, and ensure brand consistency while fostering a culture of innovation and continuous improvement within the field marketing and events organization
• If you are excited by the fast pace of building a global business that is having an impact on the world, we’d love to hear from you!
• Lead and manage a global team of regional marketers across Americas, EMEA, and APAC, providing mentorship, coaching, and performance management
• Develop and execute a comprehensive global & regional marketing strategy aligned with overall business objectives, driving lead generation, pipeline acceleration, and revenue growth
• Oversee the planning, execution, and measurement of regional marketing programs, including regional digital campaigns, email, nurture programs, webinars, executive roundtables, industry events and more to drive customer and prospect engagement
• Direct the development and execution of a global events strategy, including trade shows, conferences, and Coursera-hosted events, ensuring alignment with brand messaging and marketing goals
• Manage the regional marketing budget, ensuring efficient allocation of resources and maximizing ROI on marketing investments across all regions and events
• Collaborate and communicate closely with sales, product marketing, and global marketing teams to develop integrated marketing programs that support regional business objectives and drive customer acquisition and retention. Providing insights on campaign, program and event performance
• Global travel will be required for industry events, client meetings, and team offsites (estimated 40% travel)