Account-Based Marketing Coordinator, Cognite
+ bonus, and ESPP
AI-powered industrial DataOps platform
Be an early applicant
AI-powered industrial DataOps platform
501-1000 employees
Be an early applicant
+ bonus, and ESPP
501-1000 employees
Company mission
To power high-tech, sustainable, and profitable industrial future.
Role
Who you are
- This position is ideal for a driven individual with a passion for sales and a strong interest in account-based strategies
- You bring 1-2 years of experience in marketing, sales, or account-based roles, with an emphasis on B2B or high-value accounts preferred
- Holding a BA/BS degree in marketing, business, communications, or a related field
- Experience with Account-Based Marketing (ABM) Techniques and strategies is a plus but not required
- You are proficient in using various CRM systems and marketing automation tools, including Zoominfo, Salesforce, LinkedIn Sales Navigator, HubSpot, and Outreach
- Experience in the Energy and Manufacturing industries is a distinct advantage, giving you insights into sector-specific challenges, but not a requirement
- Bilingual in Spanish or Portuguese is a plus
- You are motivated to design and optimize best practices for the ABM role
- Strong ability to conduct research on accounts, industries, and personas, with attention to detail in gathering and analyzing information
- Excellent written and verbal communication skills, with an ability to craft compelling, personalized messages for targeted outreach
- Highly organized, with the ability to manage multiple accounts, campaigns, and tasks simultaneously
- Proficiency in tracking engagement metrics and analyzing data to inform and adjust ABM strategies
- Comfortable in a fast-paced environment, adjusting to new strategies, and working closely with sales, marketing, and other stakeholders
What the job involves
- At Cognite, the Marketing team drives awareness, engagement, and pipeline growth for our industrial software solutions
- Comprising experts in digital marketing, content, product marketing, events, communications, and demand generation, we work to communicate Cognite’s value, develop strategic campaigns, and build brand recognition
- Our primary focus is to inspire and educate the market, generating high-quality leads that fuel the sales pipeline
- As a Account-Based Marketing Coordinator at Cognite, you will be key in generating a qualified pipeline by identifying, researching, and engaging potential high-value accounts
- Working closely with the sales and marketing teams, you will support the execution of targeted ABM campaigns aimed at initiating interest and driving pipeline growth
- Your responsibilities will include conducting thorough account research and identification to prioritize target accounts within specific industries of Energy and Manufacturing
- You will utilize market insights and buyer personas to inform your account selection, ensuring a strategic focus on high-potential opportunities
- In addition, you will create and update targeted outreach sequences personalized for each account or specific persona, adapting messaging to address industry-specific challenges and goals
- You will collaborate with ADR, marketing, and senior ABM team members to execute account-based marketing campaigns, helping to tailor content and strategies for each target account
- Your proactive engagement and commitment to driving results will be essential in establishing Cognite as a trusted partner within the industrial sector, ultimately contributing to our mission of transforming industries through data-driven solutions
- Conduct in-depth research to identify potential high-value accounts in targeted industries of Energy and Manufacturing in North America
- Analyze and prioritize target accounts based on market insights, business potential, and alignment with company goals
- Maintain detailed buyer personas to understand the motivations, pain points, and behaviors of key decision-makers within target accounts
- Create and update personalized outreach sequences for target accounts, tailoring messaging to address specific challenges and goals
- Collaborate with the wider marketing team to create targeted content that resonated with the identified accounts - campaigns, books, case studies, gifts, etc
- Execute account-based marketing campaigns, aimed at generating new pipeline and logos, ensuring all elements are aligned with the overall marketing strategy and goals
- Track and analyze engagement metrics for outreach efforts and campaigns to provide insights to optimize future strategies
- Work closely with the sales team, but primarily Account Development Representatives (ADRs) to align on account strategies and share insights from marketing effort
- Collect and analyze data on industry trends, competitor activities, and customer preferences to improve ABM strategies
- Engage in ongoing training and professional development to enhance skills in account-based marketing and sales strategies
- Conducting detailed research on potential high-value accounts and staying updated on industry trends, aligning findings with ABM goals to identify key opportunities - always in close collaboration with the ADR team
- Customize and refine outreach sequences in Outreach, tailoring messages to resonate with each account’s unique needs and challenges
- Participate in regular syncs with the ADR team and marketing to share insights, align on campaign goals, and stay updated on evolving account strategies
- Monitor engagement metrics and account behaviors, analyzing what’s working to make data-driven adjustments to outreach approaches and ABM strategies
- Use insights gathered to optimize messaging and outreach tactics, flexibly adapting to any new account priorities or changes in strategy throughout the day
- Balance multiple accounts, keep track of ongoing campaigns, and stay organized to respond promptly to new priorities as they arise
- Drive pipeline growth by building momentum and interest in Cognite among targeted accounts, ensuring our presence stands out in a competitive market
Our take
Cognite is a leading global SaaS company that specialises in developing industrial software solutions, enabling asset-intensive industries to enhance their sustainability, security, and operational efficiency.
At the heart of its offerings is Cognite Data Fusion (CDF), a Generative AI Accelerator. CDF facilitates collaboration between industrial data and domain experts, enabling them to rapidly and securely develop, optimise, and scale industrial AI solutions and applications. By harnessing the power of CDF, companies can achieve both profitability and sustainability, leveraging the potential of AI to drive their operations forward.
Cognite caters to a diverse range of industries, including oil and gas, power and utilities, renewable energy, manufacturing, and other heavy-asset sectors. By maximising the potential of data, Cognite is playing a pivotal role in driving a digital transformation of heavy-asset industries.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
May 2021
$150m
SERIES B
Nov 2020
$75m
SERIES A
Total funding: $225.3m
Company benefits
- Pension plan, insurance, parental benefits, and much more
- A highly modern and fun working environment with sublime culture across the organization
- Gain perks like a paid mobile telephone subscription and broadband connection
- Get access to extended private health services with Aker Care
- A subsidized lunch at the canteen is delivered by our chefs who specialize in options for both vegetarians and non-vegetarian, salads and hot soups every day
- Stay fueled between meals with snacks and drinks on the house
- We take your mental- and physical health seriously by having a broad health offering and a free membership to our fully-staffed gym on-site
Company HQ
Fornebu, Viken
Articles
Leadership
Geir K. Engdahl
(CPO)Graduated from the University of Oslo with a Masters in Applied Mathematics. Previously founded Snapsale, where they served as the CEO and CTO. Also worked at Google as a Senior Software Engineer.
Stein H. Danielsen
(Chief Solutions Officer)Previously co-founded Cxense where they worked as the Chief Architect and KOPEK where they served as the CEO. Also worked at FAST as a Systems Engineer then the Principal of Product Development.
John M. Lervik
(Chief Strategy & Development Officer)Previously served as the CTO and CEO at FAST and founded Cxense. Also worked as the Corporate Vice President of Microsoft.
Fredrik Anfinsen
(Principal Architect)Previously founded the B2B software company, ShareMy3D where they served as the CEO.
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