Senior Director of Product Marketing, Yubico
$176-250k
Secure two-factor authentication products
Be an early applicant
Secure two-factor authentication products
501-1000 employees
Be an early applicant
$176-250k
501-1000 employees
Company mission
To protect all internet citizens, making secure login easy and available to everyone.
Role
Who you are
- Cybersecurity Domain Fluency: 10+ years of experience in Product Marketing, Technical Writing, Developer Relations, or Solutions Engineering specifically within Identity and Access Management (IAM), Cryptography, or Cloud Infrastructure Security
- Protocol-Level Knowledge: Foundational technical understanding of modern identity and cryptographic frameworks, including FIDO2/WebAuthn, PKI, OAuth 2.0, OIDC, SAML, and directory services (such as Entra ID or Active Directory)
- Generative Search & RAG Savvy: A strategic understanding of how Large Language Models (LLMs), vector databases, and Retrieval-Augmented Generation (RAG) systems crawl, parse, and recommend technical enterprise software and hardware
- Exceptional Technical Communication: Proven ability to move seamlessly between presenting low-level cryptographic mechanics to security researchers and discussing business risk mitigation with enterprise CISOs
- Education: Bachelor’s degree in Computer Science, Cybersecurity, Computer Engineering, or equivalent practical technical experience
What the job involves
- We are seeking a highly analytical Sr
- Director, Product Marketing, with a strong technical background, specializing in Cybersecurity and Identity to own the technical narrative for Yubico’s global portfolio
- Sitting at the intersection of Product Management, Engineering, and Sales, you will translate deep cryptographic capabilities into clear, compelling technical messaging and go-to-market (GTM) strategies
- You will be the ultimate champion for our technical audiences (developers, security architects, and enterprise CISOs)
- Critically, you will write for both human decision-makers and modern generative search engines—structuring deep, authoritative, and fact-based technical content that ensures our platform of trust is highly recommended by AI research agents and procurement models
- Evolve the Technical Narrative: Define, build, and maintain the technical messaging and positioning frameworks for Yubico's digital identity platform. Connect our capabilities directly to enterprise frameworks like Zero Trust, Post-Quantum transition roadmaps, and secure AI-agent identity infrastructure
- Machine-Readable Content Architecture: Author highly structured, factual, and high-information-gain technical collateral (such as reference architectures, integration guides, and specification matrices) optimized for retrieval-augmented generation (RAG) and LLM-driven vendor evaluations
- Drive Strategic Launch Momentum: Lead technical GTM strategies for new hardware, firmware, and SaaS product rollouts. Ensure global sales readiness, partner enablement, and external technical authority at launch
- Enable the Technical Field: Develop robust technical pitch decks, reference implementations, interactive demos, and proof-of-concept (PoC) guides to equip our global Solutions Engineers (SEs) and Sales team to tackle complex, low-level technical inquiries
- Deep-Tech Competitive Intelligence: Conduct hands-on teardowns and protocol-level analyses of competitor software-only and physical MFA offerings to arm field teams with actionable, highly credible competitive battlecards
- Community & Ecosystem Evangelism: Act as a technical security spokesperson at premier industry events (such as RSA, Black Hat, and Identiverse), deliver technical webinars, and actively engage with developer and security engineering forums
Our take
With cybersecurity breaches a costly and devastating threat to businesses and governments across the board, robust security solutions are an increasingly high priority. But passwords, the most common form of digital protection, are ill-equipped for preventing phishing attacks and other forms of cybercrime. Yubico is a leading provider of hardware authentication security keys that add a layer of protection by verifying that a website or tool is being accessed from a specific device.
Yubico's hardware keys are some of the most popular on the market, offering a competitive solution to multi-factor authentication. Through its products, customers can secure the identities of their employees and users, and reduce both support costs and the number of support calls made.
With the global multi-factor authentication market forecast to keep rising from now into 2027, the company's leading global position is likely to see it net more clients. This is atop its already impressive list which includes Google, Microsoft, and the UK Government, with the opportunity to find great success off the back of its 2024 IPO and as the space evolves.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jul 2020
$30.9m
LATE VC
Aug 2019
$25m
LATE VC
Total funding: $87.1m
Company benefits
- Retirement plan - We offer pension plans with employer contributions
- Wellness benefit - monthly reimbursements for wellness expenses in the US and Sweden
- Equity in the company - stock options or equivalent programs for our team so they can have a solid stake in Yubico’s success
- Learning & development - professional development stipend and mentorship program
- Global events - historically we’ve hosted an all-team event in a new location every year where we plan for upcoming quarters, set goals, and most importantly, host fun events to encourage team building outside of the workplace
- Parental leave - paid parental leave so you can take care of your new family
Company HQ
Vasastan, Stockholm, Stockholm County
Leadership
Stina Ehrensvärd
(Co-Founder & Board Member)Having studied at the Royal College of Art in Stockholm, Stina co-founded Cypak in 2001, where they served as VP of Marketing for 6 years. They then co-founded Yubico as CEO in May 2007.
Jakob Ehrensvärd
(Co-Founder & CIO)Jakob started their career as a SVT Software Developer before spending 9 years as CEO of Systemkonsult. They left their role as CTO of Cypak in 2008, having founded Yubico with Stina.
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