Senior Director of Growth, Acorns
$200-250k
+ Stock options
More information about location
Saving & investing app
Job no longer available
Saving & investing app
501-1000 employees
Job no longer available
$200-250k
+ Stock options
More information about location
501-1000 employees
Company mission
To look after the financial best interests of the up-and-coming, beginning with the empowering step of micro-investing.
Role
Who you are
- This person should have deep empathy for our customers, the ability to deliver a compelling vision and inspire internal & external partners, a mastery of global go-to-market strategy, an unwavering work ethic, and a proven track record of surpassing business goals
- BA / BS degree. Focus in marketing or quantitative discipline (Statistics, Business, Economics) preferred
- 10+ years of direct experience with at least two of the following: media, referral, affiliate
- A minimum of 4 years of people management experience
- Demonstrated experience motivating, supporting, and developing team members to meet performance expectations, and build their careers
- Ability to align company vision and organizational goals with team execution
- Results-driven professional with a mindset of relentless experimentation across existing channels while constantly finding and growing new acquisition channels
- Experience working cross-functionally with analytics, data science, creative, and product to drive growth KPIs
- Strong proficiency with Excel/Google Sheets (pivot tables, vlookups, basic modeling). SQL experience a plus
- Commitment to upholding policy and procedures in accordance with company standards
- Thirst for delivering game-changing products
- Exceptional drive and precision in delivery
- A belief that your work is tied to your life's mission
- Optimistic about the potential of societal change
What the job involves
- Acorns is seeking a Global Senior Director/ VP of Growth to spearhead and define our global growth strategy for Acorns and GoHenry across the US and UK
- You will own and drive customer acquisitions across existing and new channels including paid media, referrals, and affiliates, while also helping drive retention through strategic campaigns, funnel experiments, and the rollout of new features
- This role will report to the Global SVP of Marketing and has the option to be remote or based in our Irvine, CA or New York, NY offices
- Within 1 months, you will
- Introduce yourself to the growth team members, the stakeholders, and collaborators
- Get familiar with the channels, tools, metrics, and past campaign results
- Meet with business leaders and teams across the organization to understand how Acorns works
- Hit the ground running by leading Acorns media, referral and affiliate programs
- Complete Acorns’ best-in-class onboarding, Acorns’ Seedling Program
- Join a virtual coffee session hosted by Acorns’ CEO, Noah Kerner
- Attend your first community-wide virtual all-hands meeting
- Within 3 months, you will:
- Significantly improve current campaign / channel efficiency through testing and optimization
- Build and maintain a backlog of hypothesis-driven experiments
- Establish a streamlined process to partner with cross-functional partners on media, referral, and affiliate programs
- Explore at least 3 optimizations either through creative, data, or strategy to increase volume while meeting our CAC goals
- Partner with data analytics to continuously improve reporting and automation to further improve efficiency and drive volumes
- Define a strategic roadmap to accelerate growth for Acorns across existing and new channels
- Lead and manage a high-performing team of growth marketers, fostering collaboration and development
- Review your 30-60-90 day goals and accomplishments with your manager
- Engage in Acorn’s Community & Heritage celebrations
- Receive operational updates from our GoHenry & PixPay team members during Acorns’ quarterly global virtual all-hands session
- Within 6 months, you will:
- Become a leader in strategy & execution for media, referral, and affiliate marketing
- Consistently deliver and exceed ambitious performance goals on time and on budget
- Own a high-performing growth program combining data-driven experimentation, deep customer understanding, and a high level of creativity
- Establish the foundations of a strong organic growth channel for Acorns across our website and app stores
- Ensure that brand messaging and identity are reflected across the entire customer journey
- Participate in peer-to-peer manager training as a part of Acorns’ Leadership Development Program
- Complete a Performance Development Check-in to Align on Performance and Values Rating Trends
Our take
Acorns is an investment app for individuals and families, focusing on smaller scale investments, savings and retirement planning. The app allows you to set up accounts for yourself and your family members and, with money saving advice built in, its aim is to encourage saving.
Currently used by more than 8 million people, it uses bank-level security and offers a VISA credit card with the option to automatically save the ‘change’ from purchases. While there are certainly plenty of other financial wellness apps out there, Acorn has moved to set itself apart by enhancing its services through smart acquisitions such as student loan debt management company Pillar, AI based debt reduction startup Harvest, and retirement account company Vault.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Mar 2022
$300m
SERIES F
Jan 2019
$105m
SERIES E
Total funding: $504m
Company benefits
- Healthcare - Medical, Dental, Vision, Life, and more
- 401k
- Equity
- Flexible Paid Time Off
- Unlimited Udemy classes
- Monthly wellness hour and virtual yoga classes
- Flexible Work Hours
- Quarterly Team Outings
- Personal Development Plans
- Annual Compensation Reviews
- Recognition - Using a tool called Reflektive, we like to give shout-outs to teammates who raise the bar
- Bi-Weekly 1:1s
- MacBooks
- Commuter Benefits
- Flexible Work Options
Company HQ
Irvine, CA
Leadership
Walter Cruttenden
(Co-Founder & Chairman)Started Cruttenden Partners in 2001, when they also began working as Executive Director of Binary Research Institute. They co-founded Acorns in February 2012.
Jeffrey Cruttenden
(Co-Founder)They were a Partner at Cruttenden Partners, before co-founding Acorns with Walter in February 2012. In April 2017, they also co-founded Say.
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