Paid Media Programmatic Manager, eBay
Office located in Kleinmachnow, Berlin
Leading online marketplace
Open for applications
Leading online marketplace
1001+ employees
Open for applications
Office located in Kleinmachnow, Berlin
1001+ employees
Company mission
To connect people and build communities to create economic opportunity for all.
Role
Who you are
- 5+ years in paid digital media, and deep knowledge of online advertising trends and platforms
- Hands-on experience with Google Ads, DSPs, and networks like DV360, Criteo, and Yahoo; expertise in handling CTV, Online Video, Display, and Audio campaigns
- Shown success in cross-functional partnership, external agency management, and getting results through influence
- Experienced in developing Display media solutions, optimizing performance, and demonstrating data-driven insights
- Thrives in fast-paced, ambiguous environments, maintaining focus under pressure with a positive, proactive approach
- Strong written, verbal, and presentation skills, with an ability to establish structured workflows and processes
- Proficient in both German and English, with strong written and verbal communication skills
What the job involves
- EBay’s Global Marketing team drives customer acquisition and retention through digital marketing, including performance marketing, partnerships, programmatic display, SEM, customer marketing, analytics, brand, and marketing technology. This team delivers large-scale, impactful marketing experiences to support eBay’s growth
- The Display Media Specialist will play a key role in leading and optimizing media campaigns, designing marketing tests, and crafting the display channel strategy. This role involves identifying new opportunities, running concurrent tests, and managing complex campaigns across multiple regions and partners
- Plan, implement, and optimize campaigns through collaboration with agencies, internal teams, and partners
- Work with vendors to run A/B and multivariate tests, analyze results, and scale successful strategies
- Introduce new creative formats, tracking methods, and media technologies to enhance marketing efforts
- Focus on metrics like active buyers, lifetime value, and revenue through data-driven experimentation
- Evaluate performance marketing trends and competitors to uncover new opportunities
- Continuously refine campaign strategies, audience targeting, creative assets, and bidding approaches
Our take
Founded in 1995 as an online auction platform primarily catering to collectibles, eBay quickly emerged as a pioneer in connecting buyers and sellers in the digital realm. This early success propelled eBay to become to globally recognized leader it is today.
In the present landscape, eBay competes with industry giants like Amazon within the C2C eCommerce sector. However, eBay distinguishes itself by fostering an environment where businesses can cultivate and promote their brands on the platform, offering a tailored, community-driven experience for both sellers and buyers. By championing small businesses, eBay attracts sellers and socially conscious consumers, positioning itself in stark contrast to Amazon's corporate image.
The rising consumer interest in sustainability has presented economic opportunities for eBay, particularly as younger demographics gravitate toward purchasing pre-owned items. in response, eBay has directed its marketing efforts toward Gen Z customers and formed partnerships with cultural phenomena like Love Island, further solidifying its appeal among contemporary audiences.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company benefits
- Comprehensive and competitive health and wellness program designed to meet your unique needs.
- We strive to provide programs that help support both mind and body, including quality healthcare insurance, wellness programs and preventative care.
- Stock Purchase Plans
- Retirement Savings and Pension Plans
- Stock Awards
- Life Insurance and Disability Benefits
- Credit Union Memberships
- Balancing work & life - eBay believes in providing you with the opportunity to be your best self in your professional and personal life. In addition to supporting flexible workstyles including hybrid and remote, eBay offers 4 weeks of paid sabbatical time for every 5 years of service
- Giving back to our community - We provide our employees around the globe with opportunities to have a positive impact on their local communities. Through the eBay Foundation, our company matches donations to eligible nonprofits up to $10,000 per employee per year. And our employee-led volunteer groups organize local giving and volunteering activities throughout the world
Company HQ
Greylands, San Jose, CA
Leadership
Jamie Iannone
(CEO, not founder)Studied at Princeton and Stanford University. Held executive roles at Walmart, Barnes & Noble, and The Children's Place, before becoming CEO of eBay in April 2020.
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