Interim Account Manager, FARFETCH
FARFETCH Advertising
3 days a week in office
Luxury fashion platform
Be an early applicant
Luxury fashion platform
1001+ employees
Be an early applicant
3 days a week in office
1001+ employees
Company mission
To be the global technology for the luxury fashion industry, connecting creators, curators and consumers.
Role
Who you are
- A mid-level professional, experienced in a client-facing / account management role, preferably in the e-commerce, advertising or media industry
- You are able to independently prioritise multiple, competing tasks in a fast-paced environment across multiple clients
- You are commercially minded, with a strong understanding of performance metrics (e.g. ROAS, CTR, e-commerce sales data)
- You are customer service oriented, curious and proactive, with an instinct to drive the best possible results for advertising partners and exceed client servicing expectations
- A responsive, clear and confident communicator who:
- Is able to adapt tone to different audiences
- Is resilient when managing more demanding clients
- Delivers narratives sensitively within the wider client context
- Communicates technical explanations at the appropriate level of detail
- Is mindful of the nuances of regional communication styles, as your clients will be based globally
- Previous experience in ecommerce or digital / retail media advertising account management is highly advantageous
What the job involves
- FARFETCH Advertising operates at the intersection of luxury e-commerce and advertising. Our advertising partners collaborate with FARFETCH on campaigns that utilise a range of advertising activations, including Onsite Sponsored Products, Onsite Display, CRM, Offsite Paid Social and Offline Events
- As Interim Account Manager, you will take ownership of advertising client relationships across a portfolio of luxury advertising partners, ranging from top-tier fashion superbrands to newer emerging brands and independent multibrand boutiques
- Reporting to the Senior Manager of Business Strategy & Operations, you will be responsible for the end-to-end client relationship across all booked campaigns within your client patch and oversee how they activate media across FARFETCH’s global platform
- You’ll onboard advertisers and, once live, proactively guide them to ensure campaigns meet performance objectives
- Serving as the day-to-day point of contact, you will provide mid-campaign updates, answer client questions and coordinate internally to deliver a smooth customer experience and maximise client satisfaction
- At the end of the campaign, you’ll round off the campaign life-cycle via prompt delivery of end-of-campaign results, ensuring these deliver clear narratives on both what performed well and any ‘lessons learned’ for future campaigns
- To enable revenue growth, you will close the feedback loop internally with the FARFETCH Advertising Sales team to identify incremental sales opportunities throughout the campaign and, post-campaign, strategise on how to maximise YoY client retention and grow overall investment
- Beyond the Sales team, you will collaborate closely with other FARFETCH Advertising teams, including Advertising Operations and Reporting & Analytics, to provide the best possible service for our clients
- Take responsibility for the successful delivery of booked campaign revenue across your client patch
- Lead campaign kick-offs with clients, translating Sales bookings into clear activation plans and timelines
- Onboard advertisers by explaining the campaign-setup process and communicate with clients to ensure deadlines are met
- Ensure campaign set-ups are tailored to each partner and aligned with best practice, setting the campaign up for success
- Collaborate with AdOps to optimise campaigns and address any underdelivery or underperformance
- Answer day-to-day client questions promptly and with the appropriate level of detail - ensuring high levels of client satisfaction at all times
- Promptly share mid- and end-of campaign results and ‘lessons learned’ with client and Sales team for seamless re-pitching and minimised churn
- Prepare post-campaign Case Studies / One-Pagers
- Partner with the Sales team on upselling opportunities and retention / renewal strategies
- Where appropriate and possible, travel to meet clients face-to-face, potentially across international fashion capitals of Milan, Paris and London (dependent on your client list)
Salary benchmarks
Our take
Farfetch differentiates from other fashion retailers by focusing on the higher-priced luxury goods market which was slow to embrace digital shopping. As an early mover in this space and one of the first to establish a marketplace for the luxury brands sector, Farfetch has garnered a strong reputation and customer base to match. Its online marketplace currently reaches customers in 190 countries with 1400 major brands and it maintains a physical presence in its acquisition of Violet Grey in Melrose Place, Los Angeles.
As the global economy enters a tricky period, Farfetch may find it has to adjust, with lower non-essential spending meaning that inventory in the fashion sector is piling up. This will require a sales-led approach, something that comes more easily to retailers at the lower end of the market. However all signs point to Farfetch being ready to take on the market with a leadership shakeup and strong promotional strategy.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2017
$397m
LATE VC
May 2016
$110m
SERIES F
Total funding: $706.4m
Company benefits
- FARFETCH Equity plan and annual discretionary bonus
- Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and more
- Critical Illness Insurance and Life Assurance
- Access to Unmind: an independent and completely confidential digital mental health platform
- Flexible working environment and more!
Leadership
José Neves
(Founder, Chairman & CEO)Also the Founder of PLATFORME International and was the Non-Exec Director of the British Fashion Council.
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