Strategic Marketing Manager, Financial Times
Climate, Commodities & Energy, 12 Month FTC
2+ days a week in office
Global business publication
Be an early applicant
Global business publication
1001+ employees
Be an early applicant
2+ days a week in office
1001+ employees
Company mission
The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future.
Role
Who you are
- 4+ years of B2B marketing experience, ideally within the events and/or media industry
- Relationship Focus: Builds positive relationships (internal/external)
- Analytical and questioning mentality
- Very strong copywriting skills
- Technology savvy. Able to quickly adopt and work with new technology solutions
What the job involves
- The Strategic Marketing Manager for the Climate, Commodities & Energy portfolio will expand our largest portfolios.
- They will find new target audiences, understand market and delegate needs, and build inbound and outbound marketing strategies based on this insight
- Defining and implementing the overall marketing strategy for a portfolio of events with an objective to grow sponsorship and delegate revenue, engage existing and attract new audiences
- Continuing to develop the portfolio, to ensure its outstanding position and ability to command premium sponsorship and delegate rates
- Successfully deliver in-person and virtual registration, attendee and delegate revenue targets
- Work with project teams to craft cross-channel marketing strategies to meet strategic objectives of individual events as well as the portfolio as a whole
- Develop operational implementation plans, including meaningful achievements and marketing breakthroughs, for the portfolio and ensure timely completion
- Develop marketing budgets in line with plans and ensure budget trackers across the portfolio are kept up to date
- Define messaging and comms strategy, specific to the portfolio and key customer personas and consistently lead with benefit-led messaging
- Define partnership strategy for events with a very clear focus on quality over quantity
- Map customer segmentation using demographics, psychographics, and other marketing techniques to predict behaviour
- Define and clearly communicate value proposition to customers
- Deliver against delegate revenue and attendance targets and support the commercial team in meeting sponsorship targets
- Collaborate with the Inbound team to build and implement a content marketing strategy. This strategy will distribute captivating digital content to customers and communities, encouraging engagement, acquisition, conversion, upselling, and advocacy
- Identify data gaps and design steps to close these across the portfolio
- Responsible for each event’s digital presence and take primary responsibility for the front-end event microsites
- Ownership of the marketing campaign execution
- Supervise performance of all marketing campaigns across the portfolio and recommend performance improvement tactics
- Ensure all marketing activity and results are tracked and measured to allow dynamic investment based on analysis of current and past performance
Salary benchmarks
Our take
Founded in 1888, the FT has grown into one of the world's biggest online and broadsheet economics and business news providers. It has a strong focus on financial journalism and economic analysis, and provides this essential analysis to companies and individuals across the world.
As well as economics and business, the FT also offers sections on opinion, life and arts, how to spend, and more. In 2022, six of its writers won awards in science, data and investment categories, illustrating the breadth and quality of the FT’s journalism.
The company adapts well to changes in the market to maintain its readership. For example, it recently launched a digital hub and weekly newsletter called Cryptofinance to shine a light on the digital asset industry and how innovations are rippling into mainstream finance.
The FT Group employs more than 2300 people worldwide, including 700 journalists in 40 countries. It includes the FT, FT Specialist, and a number of services and joint ventures. FT's focus on providing impartial, high-quality content has gained it a record-paying readership of over a million, three-quarters of which are digital subscriptions.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
52% female employees
23% employee growth in 12 months
Company
Company benefits
- A range of training courses as well as confidential career coaching and mentoring
- Flexibility - working from home, job sharing, compressed weeks, and flexible working hours
- Enhanced parental leave, flexible leave allowance and paid volunteer leave
- Pension contribution
- Local health coverage plans
- Gym memberships and healthcare schemes, professional counselling sessions, 24-hour employee wellbeing helpline, weekly meditation classes
- Financial wellbeing products and services
Company values
- Ambition
- Curiosity
- Integrity
- Trust
- Inclusion
- Subscriber focus
Company HQ
City of London, London, UK
Articles
Leadership
John Ridding
(CEO)After studying for a degree in PPE at Oxford, John worked as Chairman of Pearson Asia, as well as editor of the FT in Asia. In 2006, he was appointed CEO of the FT Group.
Roula Khalaf
(Editor)Following a degree at Columbia University and four years at Forbes, Khalaf joined the FT in 1995 as Associate Editor and Middle East Editor. Since January 2020, she has served as Editor.
Diversity, Equity & Inclusion at Financial Times
Yasir Mirza (Global Head of Diversity & Inclusion)
- D&I annual report
- Reporting pay gaps
- Next generation board
- Employee networks, including Proud FT, FT Embrace, FT Women, FT Families, FT Sustainability, FT Mental Health and FT Access,
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