Marketing Manager, Upway
+ Equity
3-5 days a week in office
Reconditioned e-bike marketplace
Open for applications
Reconditioned e-bike marketplace
21-100 employees
Open for applications
+ Equity
3-5 days a week in office
21-100 employees
Company mission
To make electric bicycles accessible to as many people as possible by offering affordable bicycles, delivered to their homes and guaranteed for 1 year.
Role
Who you are
- Upway is hiring a Marketing Manager for France
- Strong academic background
- 3+ years of experience in Marketing
- A creative marketing mindset coupled with an understanding and a passion for emerging trends
- Autonomy and ability to operate in high pace environments
- Negotiation skills to strike key partnership opportunities
- Excellent communication skills, both written and oral
- Fluency in French and English. Spanish and/or Italian are a plus
What the job involves
- The Marketing Manager role is an exciting role within the international marketing team where your role will be to promote our products in France, with the end goal to make the Upway Brand emerge while driving qualified traffic to our customer website
- Drive traffic to our website through tactical and long term marketing investments
- Build the Upway Brand in France
- Position our value proposition and consumer messaging through all the customer channels
- Coordinate efforts with Ops & Tech to better integrate Marketing touch points through the lifecycle
- Be the voice of our customers!
Application process
- Stage 1: Applied
- Stage 2: Review
- Stage 3: Introduction Call
- Stage 4: Co-founder Call
- Stage 5: Interview Stage
- Stage 6: Offer Stage
- Stage 7: Hired
Our take
Upway is a second hand marketplace for electric bicycles. The company buys electric bikes from private customers as well as e-bike companies, and refurbishes them where necessary before selling them at anywhere between 20 - 50% less than the original price.
With the electric bike industry thriving in Europe and expected to double in value over the next decade, Upway is creating a clever niche for itself by selling bikes at much less than the market rate while alleviating fears about second hand quality.
Since launching in 2019, Upway has attracted the backing of Sequoia Capital, who famously invested in the likes of Google and Airbnb. This has enabled the company to expand beyond its native France into Belgium while steadily growing its team.
Having recently entered the lucrative German, Dutch and US markets, Upway is hoping to expand its market presence. As the demand for greener modes of transport is growing exponentially in urban centres around the world it seems very likely that Upway will continue its recent run of success.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2023
$30m
SERIES B
Jun 2022
$25m
SERIES A
Total funding: $61m
Company benefits
- You will operate in an environment where you can take as much responsibility as you are able to handle. This will present great learning and growth opportunities.
- You’ll work in a fast paced environment, where we favor quick decision making and getting things done.
- You’ll work with a cool product. Electric and sustainable mobility will be ever present in your day-to-day life, and you’ll become an expert in these topics.
- You will receive equity shares in the form of stock options
- Paid company holidays and time off
- Full medical/dental/vision package to fit your needs, as well as competitive Paid Family Leave
Company HQ
Gennevilliers, France
Articles
Leadership
Toussaint Wattinne
(Co-Founder, CEO)Before co-founding Upway, spent eight years at Uber in a variety of roles, including Director and Regional General Manager.
Stéphane Ficaja
(Co-Founder)Engineer with experience at AirFrance and FinTech company Misys. Like co-founder Toussaint Wattinne, worked at Uber for eight years in a number of Directorial and Regional Management roles.
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