Marketing Manager, Upway
France
+ Stock Options
3-5 days a week in office
Reconditioned e-bike marketplace
Open for applications
Reconditioned e-bike marketplace
101-200 employees
Open for applications
+ Stock Options
3-5 days a week in office
101-200 employees
Company mission
To accelerate e-bike adoption and reduce waste.
Role
Who you are
- Are you a data-driven marketer with a passion for shaping brand experiences and driving growth
- If you thrive in a fast-paced, entrepreneurial D2C environment and are ready to drive meaningful change, we want you to be part of our exciting growth journey!
- Strong academic background
- 3-5 years in marketing, with expertise in digital and performance channels and proven success in driving demand in a consumer-focused environment
- Entrepreneurial, autonomous, and able to thrive in a fast-paced, high-growth environment
- Hands-on approach, willing to dive into day-to-day execution while maintaining strategic oversight
- Creative and resourceful problem solver who can adapt to local nuances and understand emerging trends
- Exceptional communication skills, both written and verbal
- Fluent speaker in French, good speaker in English
What the job involves
- As Marketing Manager at Upway, you’ll play a critical role in executing our marketing strategy, optimizing demand generation, and building a powerful, locally resonant brand
- With a 7-digit marketing budget to manage, you’ll lead campaigns across multiple channels—from social media and influencer partnerships to calendar-driven promotions and special brand activations
- You’ll work cross-functionally with teams to ensure a cohesive brand experience and help position Upway as the go-to destination for affordable electric mobility
- Own and drive the marketing strategy for your region, ensuring alignment with local and global objectives
- Deliver both immediate demand growth and sustainable long-term market success
- Manage a 7-digit marketing budget, optimizing spend for maximum ROI
- Set KPIs and measure the performance of marketing campaigns across all channels
- Test new ideas and iterate quickly to improve outcomes, ensuring constant learning and refinement of strategies
- Plan, implement, and optimize marketing campaigns, ensuring they drive traffic and maximize conversions
- Manage calendar-based campaigns (e.g., Black Friday, holidays, back-to-school) to capitalize on seasonal opportunities
- Lead special brand activations that create buzz, enhance brand recognition, and engage customers
- Collaborate with creative agencies and operational teams to execute campaigns seamlessly and ensure all touchpoints are aligned with the campaign theme
- Develop and manage strategic partnerships to expand reach and drive customer acquisition
- Build and grow an affiliate marketing program, identifying and onboarding high-value affiliates to drive traffic and sales
- Negotiate contracts and maintain relationships with partners, ensuring alignment with Upway’s brand and goals
- Monitor and analyze partnership performance, optimizing for ROI and scaling successful collaborations
- Oversee the strategy and execution of social media initiatives, working closely with the Social & Content Associate to ensure content is creative, engaging, and aligned with brand goals
- Identify and collaborate with influencers to run campaigns that build awareness, trust, and engagement within the target audience
- Analyze social media performance and influencer campaigns, leveraging insights to optimize future efforts
- Stay on top of trends and best practices to ensure Upway’s social media and influencer strategies remain innovative and effective
- Own and shape the Upway brand’s positioning, ensuring it resonates strongly with local audiences while maintaining global brand consistency
- Develop and refine Upway's brand voice and messaging, ensuring clarity, coherence, and impact across all touchpoints (digital, offline, social, etc.)
- Implement and oversee CRM activations, using customer data to personalize messaging, improve customer retention, and create targeted campaigns
- Ensure brand coherence across all marketing channels and materials, including website content, social media, email campaigns, and advertising, to create a unified, memorable brand experience
Application process
- Stage 1: Applied
- Stage 2: Review
- Stage 3: Introduction Call
- Stage 4: Co-founder Call
- Stage 5: Interview Stage
- Stage 6: Offer Stage
- Stage 7: Hired
Our take
Upway is a second-hand marketplace for electric bicycles, offering a more affordable alternative to new models. The company purchases e-bikes from both private sellers and e-bike companies, refurbishing them and reselling at a discount, a model that appeals to those looking for quality e-bikes at a lower cost.
The electric bike market in Europe is booming and expected to double in value over the next decade. Upway capitalises on this growth by addressing consumer concerns about the quality of second-hand bikes. Through its refurbishment process, it ensures customers can confidently purchase pre-owned bikes, reducing both costs and environmental impact.
In addition to its expansion into key European markets, Upway has recently formed a strategic partnership with Rad Power Bikes. Through this collaboration, customers of Rad's US retail locations can trade in their old e-bikes for discounts on new models, supporting a circular economy. An exciting partnership that strengthens Upway's position as a leader in sustainable mobility and makes e-bikes more accessible.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2023
$30m
SERIES B
Jun 2022
$25m
SERIES A
Total funding: $61m
Company HQ
Gennevilliers, France
Articles
Leadership
Toussaint Wattinne
(Co-Founder & CEO)Before co-founding Upway, spent eight years at Uber in a variety of roles, including Director and Regional General Manager.
Stéphane Ficaja
(Co-Founder)Engineer with experience at AirFrance and FinTech company Misys. Like co-founder Toussaint Wattinne, worked at Uber for eight years in a number of Directorial and Regional Management roles.
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