Senior Marketing Operations Manager, Spectro Cloud

• 6+ years in marketing operations at a B2B SaaS company, with at least 2–3 years at a senior/lead level in a builder role
• Long term strategic thinker with a builder mindset
• Deep, hands-on HubSpot expertise — workflows, lifecycle stages, lead scoring, custom properties, sync management, settings. You should be able to open HubSpot on day one and know exactly where to look
• Strong working knowledge of Salesforce and of the HubSpot–Salesforce integration specifically (field mapping, sync rules, common failure modes)
• Experience owning lead routing, lifecycle management, and lead scoring end-to-end
• Track record of building nurture programs that actually move pipeline
• Comfort with attribution — multi-touch models, sourced vs. influenced, and the tradeoffs between them
• Strong data instincts: you notice when numbers don't add up, and you know how to trace them back to the source
• Excellent communication and cross-functional collaboration skills — this role sits at the seam between Marketing, Sales, and RevOps
• Comfortable operating autonomously in a fast-moving, less-than-fully-built environment

Desirable

• Lead flow, system architecture, and automation
• Own how leads move through HubSpot and into Salesforce end-to-end
• Build and maintain campaign workflows
• Manage HubSpot ↔ Salesforce integration, field mapping, and lifecycle stage handoffs
• Add and maintain the properties needed for routing, reporting, and sales visibility
• Troubleshoot sync errors and process breakdowns as they arise
• Manage landing pages, forms, and campaign assets in HubSpot
• Upload and process event lead lists; route qualified leads into the right nurture sequences
• QA campaign setup end-to-end — from lead capture through Salesforce sync
• Ensure lead source and channel tracking is consistent, complete, and reportable across trade shows, website, SEO, social, ABM, and paid programs
• Own the ongoing integrity of marketing data
• Monitor and resolve sync errors, incomplete records, and misrouted leads
• Investigate individual records when qualification, source, or history is questioned
• Own and enforce a consistent cross-team UTM structure for digital campaigns
• Maintain and continuously improve the lead scoring and qualification model used by Marketing and Sales
• Ensure lifecycle stage definitions are clear, consistently applied, and aligned with how Sales works leads Nurture operations
• Build and maintain nurture programs in HubSpot, including entry/exit logic and progression rules
• Monitor performance and report on whether programs are actually moving leads forward
• Manage one off email sends for event invitation/follow up etc
• Build the reporting foundation for pipeline sourced and influenced by marketing, by source and channel
• Deliver campaign ROI reporting: target, actual, and attainment
• Maintain separate reporting views for Commercial and Public Sector
• Produce quarterly board-ready reporting, including sourced/attributed vs. assisted/influenced, open vs. closed-won, and created-in-quarter vs. trailing
• Develop a first version of a multi-touch attribution model, and iterate from there