Marketing Manager, Grove Collaborative
CRM
$60-85k
Salary dependant on location + Equity
More information about location
Subscription service for ethical household products
Job no longer available
Subscription service for ethical household products
201-500 employees
Job no longer available
$60-85k
Salary dependant on location + Equity
More information about location
201-500 employees
Company mission
To empower a sustainable revolution in your home!
Role
Who you are
- We are looking for a talented marketer to join our team and help tell this story to millions of existing and prospective customers
- 2+ years in CRM, ideally with a digital-first retailer
- Hands-on experience with one or more enterprise-grade ESPs (Braze preferred)Basic HTML proficiency
- Knowledge of email best practices, including subject lines, content, segmentation, personalization, deliverability, etc
- Understanding of A/B testing, measurement, and optimization against key metrics
- Experience collaborating with a Creative team and briefing emails for themA history of making data-driven decisions, along with strong organizational skills and attention to detail
- Experience with Looker a plus
What the job involves
- At Grove, we believe the products you use every day can be a force for human and environmental good
- This whip smart marketer has worked on best-in-class CRM programs, shows passion for flawlessly executed marketing campaigns, places the customer at the center of data-driven decision-making, and is eager to grow in an ever-evolving environment
- This is a highly collaborative role, partnering with Marketing teammates plus cross-functional partners from Creative, Merchandising, and more to transform Grove’s customer experience
- While much of the work is rooted in the email channel, assignments also stretch across push notifications, in-app messages, SMS, and more
- This role balances analytical acumen with creative thinking; thoughtful planning with speedy execution; and business outcomes with mission alignment
- Execute the technical setup, QA, deployment, and tracking of a high volume of marketing campaigns, working directly in the ESP
- Plan and set up email testing that yields valuable insights and optimizations
- Prepare thoughtful creative briefs and collaborate with the Creative team to produce high-impact campaigns
- Analyze data and evaluate the performance of campaigns on a weekly and monthly basis
Our take
Grove Collaborative is driving the future in sustainable household products, curating over 150 eco-friendly brands. Despite challenges faced by ethical brands in brick-and-mortar spaces, Grove's online subscription service has propelled it into 4,000+ US stores. Central to its success is a focus on enhanced customer experience, fostering repeat business.
As a Certified B Corporation, Grove is 100% plastic-neutral, with every order shipment being carbon-neutral. Distinguishing itself from giants like Amazon, Grove strategically targets a niche market while remaining committed to being 100% plastic-free by 2025. Providing customers with affordable, convenient, and sustainable options to transform their homes.
Despite a recent customer decline, the company remains optimistic, attributing its confidence to a strategic shift toward profitability. Looking ahead, the company prioritized profitability while aiming for meaningful growth in the second half of 2024. The strategy involved deepening integration into customers' daily lives and reinforcing its commitment to sustainability. Grove's dual dedication to fiscal responsibility and sustainable practices solidifies its position as a market leader, making a lasting impact on both consumers and the environment.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Dec 2020
$125m
LATE VC
Sep 2019
$150m
SERIES D
Total funding: $440.8m
Company benefits
- Equity - shared success is core to our mission
- Flexible Paid Time Off - we care most about results
- Free VIP membership and 25% employee discount
Company HQ
Telegraph Hill, San Francisco, CA
Leadership
Stuart Landesberg
(Co-Founder)Studied Economics at Amherst College before joining the Lehman Brothers as an Investment Banking Analyst in 2007. Former Associate at TPG Growth, focusing on growth equity.
Chris Clark
(Co-Founder & CDO)Majored in Computer Science at Vanderbilt. Hired by Blackbaud as a Software Engineer in 2007, and was promoted to Product Manager in 2010. Also the Director of Product & Engineering at Kaggle from 2012 to 2013.
Jordan Savage
(Co-Founder)Studied Government & Economics at Connecticut College, and then joined Goodby, Silverstein & Partners, managing accounts such as Doritos and TD Ameritrade.
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